Aryel’s Post

It's already been a week since #INNOV8 wrapped up, but we're still riding that wave of excitement 🌊 Heads up, we'll be dropping the videos of those amazing #panel discussions soon. But hey, let's not keep you waiting – here's a little teaser of what went down: Rob Meldrum highlighted the balanced approach to technology, emphasizing that AI shouldn't be used to mask poor technical or strategic decisions. Instead, he advocates for leveraging existing technologies more effectively in the years ahead. Sarah Whitfield focused on the significance of privacy in digital advertising. She believes in using current tools to ensure ads are both effective and privacy-compliant, highlighting this as a key priority. Jerusha Ujanga then jumps in, putting the spotlight on keeping brands safe and sound in this digital jungle. Jon Walsh reminded us of the value of trusting our instincts, despite the growing reliance on data-driven decision-making. And then there's Ed Greig FRSA, who has a unique perspective, finding parallels with 'Love AIsland' in the most unexpected contexts and discussions, even in Simon Halstead address. Stay tuned for the full scoop from INNOV8 💥 🎙️ Claudia Mastromauro - Diane Perlman - Victoria Usher 📹 Ice Line Agency - Elliott Smart #Aryel #INNOV8

Last week, the Aryel team gathered for our H1 retreat, enjoying a BBQ at a charming villa near Milan! 🥩 These moments are essential for us to connect with teammates we don't work with daily and celebrate our achievements from the first half of the year. 🎉 During this important team-building event, our CEO and Co-Founder, Mattia Salvi, along with our COO & Co-Founder, Vincenzo Schifano, shared insights about our journey so far and the exciting goals we have for the coming months. We can't wait to unveil our upcoming innovations! 🏁 #Aryel #offsite #teambuilding

We're exited to announce the third INNOV8 Talks featuring Amy China Wire, VP Teads Studio UK. In this episode, we explored: - Innovation and Interaction through AR: Highlighting how augmented reality (AR) is driving innovation in digital media with applications like luxury product virtual try-ons and enhancing interactions between brands and audiences. - Omnichannel Storytelling and Content Integration: Discussing the effectiveness of storytelling across multiple channels, exemplified by campaigns such as Nissan's integration with "The Flash" movie, and the importance of seamlessly integrating creative content across diverse platforms. - Measurement and Future Trends in Advertising: Focusing on measuring the effectiveness of creative content through advanced metrics and frameworks, and providing insights into future advertising trends, including ongoing creative optimization and the adoption of new technologies in marketing strategies. Catch some highlights here below 👇🏼 Tune in to our YouTube channel to catch the full conversation: https://lnkd.in/dBEatdyV #Aryel #INNOV8Talks #ARadv #Omnichannelstrategy

It's hard to believe it's already been a month since the #INNOV8 Roundtable wrapped up, but we're still buzzing with excitement about the results and the fantastic time we had with key players in London's advertising scene. We’re excited to share the video from this incredible event in London, where we delved into a highly relevant topic: "Attention: How to Capture, Maintain, and Measure It." Here’s a look at what we discussed ⤵️ Gianluca (GL) Ena highlighted the value of context and premium content for capturing high-quality attention. He noted that ads presented in a clean layout and alongside slow content boost impact and engagement. Gianluca also emphasized Hearst UK’s dedication to maintaining these high standards to effectively connect with their audience. Claudia Mastromauro delved into the cognitive aspects of attention, explaining its types and the importance of Sustained Attention for advertisers. She highlighted how different forms of attention impact consumer engagement, emphasizing that Sustained Attention improves retention and brand recall. Claudia also discussed innovative formats like Aryel's immersive ads, designed to keep viewers engaged longer. Her insights emphasized the need for advertisers to create content that captures and maintains audience attention effectively. Andrew Barke examined the challenges of measuring consumer attention, considering various aspects and industry views. He presented IAS (Integral Ad Science)'s evidence-based strategies for assessing and improving ad effectiveness. A special thank you to Amy China Wire for her outstanding moderation during the entire discussion. Watch the video below to catch the best moments of the event and hear comments from some of our guests👇🏼 Special Thanks to: Erik Bogsnes, Tersia Chiduwa, Philippe Ladvocat, Dino Myers-Lamptey Aryel CC Team & Partners: Amira D., Rossella Selenati, Elena Soraya Aliyari, Luca Dadatti Ice Line Agency, Teads, Media For All [MEFA]

The renowned "Raise your Arches" campaign, created for McDonald's by the creative agency Leo Burnett, won the Silver Lion for Creative Effectiveness at this year's Cannes Lions International Festival of Creativity. At Aryel, we are proud to have been part of this massive campaign with the AR creative format developed in collaboration with OMD Italy and distributed via display. 🎯What makes this format special and how was it created? Thanks to Aryel’s AR technology, the iconic eyebrow-raising gesture has become the key to unlocking the next piece of advertising content. This means that users are no longer passive viewers but are actively engaged in the experience. This breakthrough, made possible by facial recognition technology, perfectly illustrates how advanced tech and creativity can combine to create unforgettable moments. By making the gesture, users unlock the award-winning commercial, offering a fresh and innovative way to expand reach and adapt content for different media. We can only say kudos to Leo Burnett for winning the award and a special thanks to OMD Italy for choosing us. Take a look at the AR creative related to the commercial below. 👇🏼 #CannesLions #Raiseyourarches #McDonalds #Augmentedreality

When you're lacking what you need, the solution is simple: build it yourself! That's exactly what Daniele Grotto, SDR & Sales Intelligence Analyst at Aryel, decided to do when he realized the need to track the history of outreach activities with the Growth team. Faced with a fragmented tech stack and increasing volumes of data, Daniele recognized the importance of developing an automated, aggregated database to provide clear insights into the effectiveness of strategies. Let's hear it from him for the full story. 👇 #Aryel #Outreach #buildinpublic

We believe in the new generations and think that technologies like augmented reality can be an excellent tool for allowing young people to work and envision the future. That's why last week we were guests at Randstad HR Solutions in their new co-working space, "RandStad Box", to celebrate the first “CompleBox” of the new facility. Together with Otto Climan and the RandStad Box team, we organized "Future Unboxing," a workshop focused on high school students and Gen Z. We asked them to imagine being in Milan in 2124 and to ponder the questions, "How have living and working spaces changed? And the way of experiencing them? What object is fundamental in this future?" To answer these challenging questions, the participants worked in teams and had the chance to use our Aryel platform, where they could create an Immersive 360 room to showcase their ideas of future Milan. Our colleagues Alessandro Camassa, Umberto Alessandro Fracchiolla, Andrea Neri, Melissa Tiberio, Giorgio Migliavacca and Sofia Cavazzoni had the opportunity to interact with the young participants and explain how the Aryel platform with its augmented reality and AR creative formats can bring their ideas to life. Later, the participants presented their projects through an Augmented Reality Landing Page developed via Aryel. We thank Marina Giori and Gabriele Grosso for the invitation and the entire RandStad Box team for their hospitality, and congratulations to all the teams for their innovative ideas! #RandstadBox #AugmentedReality

We are excited to share another milestone achieved by our team: we are proud to announce that we have ranked seventh in the Best Workplace for Gen Z list. This is the first year that Great Place to Work® Italia, whose certification we hold, has published this type of ranking. The ranking was created with the goal of identifying and rewarding all companies that have successfully created a work environment and corporate culture suited to young people, providing them with opportunities for growth and development, and the ability to fully express themselves and be their true selves at work. If you would like to find out the criteria used for our ranking, you can download the full report here: https://lnkd.in/dsf-wV9p Mattia Salvi Vincenzo Schifano Luca Petri Leonardo Persico Elena Soraya Aliyari Davide Bettinelli Giorgia Salvi Roberta Marino Daniele Bulgaro Amira D. Sofia Cavazzoni Denise De Carolis Marco Angellotti Daniele Grotto Alessandro Camassa Rossella Selenati Melissa Tiberio Umberto Alessandro Fracchiolla Andrea Neri Amir Hamza Francesco Lombardo Manuel Burato Federica Casiraghi Noemi Reina Nicola Roletti Davide Russo Francesco Pettrone Matteo Bardoscia Antonella Spanu Matteo Bardoscia Elia Perazzo Alina Curuci Aurora Nardone Daniele D. Luca Dadatti Roberto Dorata, Lorenzo Fratini and all the others!

💥 Last week, the #INNOV8 Attention Roundtable took place, and it was a blast! Here’s a look at what we discussed ⤵️ Gianluca (GL) Ena emphasized the importance of #context and #premium content in capturing high-quality attention. He explained how delivering ads within a clean layout and through slow content significantly enhances their impact and engagement. Gianluca also highlighted Hearst UK’s unwavering commitment to this approach, ensuring that their content consistently meets these high standards to effectively reach and resonate with their audience. Claudia Mastromauro provided an insightful look into the cognitive aspects of #attention, explaining the different types and why advertisers should focus on Sustained Attention. She broke down the various forms of attention, highlighting how each plays a role in consumer engagement. Claudia emphasized the importance of Sustained Attention for #advertisers, noting that it leads to better #retention and #brand recall. She also discussed #innovative sustained-attention-by-design formats, such as Aryel's immersive #ads, which are specifically crafted to maintain viewer engagement for longer periods. Her insights underscored the critical need for advertisers to design content that not only captures but also holds the audience's attention effectively. Andrew Barke explored the complexities of measuring consumer attention, addressing the multifaceted aspects and diverse industry perspectives. He shared IAS(Integral Ad Science)’s evidence-based strategies for evaluating and enhancing advertising effectiveness. The discussions at each table were filled with valuable insights, and we’re excited to do it again! A big thank you to all the partners and professionals who joined the discussion. Special thanks to Amy China Wire for her exceptional moderation throughout the entire discussion. Amy’s skillful guidance and insightful questions kept the conversation flowing smoothly, ensuring that all key topics were thoroughly explored. See you next time! #Aryel #Event CC Team & Partners Rossella Selenati Elena Soraya Aliyari Luca Dadatti Ice Line Agency Teads Media For All [MEFA]