Arsenal F.C reposted this
18 months ago we created the Arsenal Creative Studio, an integral function within our marketing department, responsible for working collaboratively across the wider team to bring to life our new brand strategy, deliver creative excellence, and fuel our connection with our supporters. This week we were awarded a Wood Pencil at the D&AD awards in the Film category for our 23/24 3rd kit launch campaign, our first project delivered through the Arsenal Creative Studio. One of the team put it perfectly by saying that this is testament to the talent and hard work of our many team-mates involved, from brief to execution. I couldn’t agree more, and I couldn’t be more pleased for everyone who helped to bring this campaign to life!
Message to Arsenal's Marketing Director. Adam Gardiner. We have a great Education Project for Sports and Sustainability, we can put this to Arsenal and be the first Club in the World to join our cause for the Regeneration of Planet Earth, see the challenges and join us. We will send the Brazilian Director Edu Gaspar, a great Football Manager too. JOSE PEDRO NAISSER. ECOLOGIST. CURITIBA.PR. BRASIL. LINK TO A GREAT PROJECT. We live in the most difficult era of humanity, endless wars, degradation of nature and life, we spend 125% of natural resources, we are looking for great heroes and heroines who can help us in the project for the Regeneration of Planet Earth http://bit.ly/481xbKa
David Stow
5mo
Loved this video and this shirt. The way it transcended into everyone also flocking to ASOS.com for the cardigan worn by our captain they must have also welcomed it as well.
Dean Hendricks
5mo
First season in 36 years of supporting the Gunners where I have all three kits. 🙏🏽
ALAN HIBBARD
5mo
Great launch and superb kit, only wish is that our club would be don’t jig around the company badge / logo it is our brand of who we are. You wouldn’t see Adidas boots with 4 stripes or Mercedes Benz with a four pointed star logo ever. So why continually demise and botch the Arsenal club badge
Terry Hogan
5mo
I was so tempted as a Man City fan to be a smart arse. But no. I leave that for Manchester United only. Love the video.
Adam Keys
5mo
When a gif from a kit launch still appears daily on twitter and every Arsenal group chat a year after launch, you know you've absolutely smashed it. Well deserved.
Ben Yacobi
4mo
The marketing coming out of Arsenal has certainly stepped up several levels. I wonder what the long term strategy is? Are PSG an indicator of where Arsenal are trying to get to - a burgeoning international clothing brand?
Richard Borland
5mo
The green kit ast season was my favorite, hadn't seen this ad its great. Do we have one for this years third kit yet?
Sam Diss
5mo
Congrats, mate. The team have been setting the bar for a while now. Thoroughly well-deserved.
Senior Producer
5moNever before had one video made me want to purchase nearly every item of clothing.