Arielle Berlinsky’s Post

⚽"Lovely Game for a Guinness"⚽ Guinness has made waves by launching its largest global campaign ever, becoming the official beer and non-alcoholic beer partner of the Premier League! 👀 After securing a four-year deal, the iconic brand is stepping into the world’s biggest football stage, reaching 920 million homes across 189 countries. As Guinness embarks on this journey with its "Lovely Game for a Guinness" campaign, it will be interesting to see how media influence can shape consumer choices—potentially driving a shift from traditional beer options to Guinness. 🌍 With strategic activations planned across 70 countries, this partnership has the potential to redefine beer’s association with football globally. At Major Players, we collaborate with top agencies working with leading alcohol and beverage brands. If you're looking for new opportunities in Client Services or Strategy feel free to drop me a message on here or email - [email protected] Cheers! 🍻 #Marketing #MediaInfluence #Guinness #PremierLeague #ClientServices #Strategy #Branding #Design

You have the same problems as many companies do when launching a new spirit (alcohol) beverage. Lack of capital, no brand recognition, no marketing, sales or distribution. The same problems our tequila client had. We worked with them to develop the branding message, marketing, consumer awareness, winning competitions to set them up for success. Now they have the most awarded tequila, distribution in 45 states, 15 countries, tremendous cash flow, celebrity endorsements, major retail locations and Las Vegas casinos. Book a call [email protected] Discover your options. What do you need to get your spirit beverage to succeed? #spiritindustry #spirits #tequila #whiskey #vodka #distribution #branding #sales #capitalmarkets

Check out this insightful article from The Guardian about the surge in low-alcohol sales leading up to the Euros final. It's an interesting read that sheds light on how the upcoming football excitement is impacting consumer choices. If you're interested in the intersection of sports and consumer trends, this is a must-read. #LowAlcoholSales #EurosFinal #ConsumerTrends https://ift.tt/pTnFvQk

Useful insights for drinks brand owners and sports rights holders! Great memories and experience gained working with Jacob's Creek and the Australian Open to leverage the partnership locally and globally. Check out this snapshot summary for more details. #partnerships #activation #sponsorships #brands #premium #execution

The billionaire 3.5 hours Sunday Game: Kansas City Chiefs and San Francisco 49ers As a #marketing lover, curiosity around events related to #brands always bring my attention to find #insights that pop up around the impact they can have in so many different areas. This time, the #Superbowl was my target event to enjoy as a consumer and as a professional point of view to get some important facts that I find and consider interesting to share: General Overview - The economic impact expected for the city was around $600 million. - 61,629 fans attended the event at the Allegiant Stadium at Las Vegas Nevada. Total Occupancy for the stadium is 65,000 total. - Average price per ticket was $8,600 USD. - 150,000 visitors on top of the 300,000 regular visitors were considered to attend the event in Las Vegas for this special event. - Hotel rates around 2.5 times the average with an average price per night around $570 USD, and it seems that 91% occupancy was reached. - Consumer spending on CPG food & beverage ads hit up to $2.3 billion during the Super Bowl week. The estimated total consumer spending was at 17.3 billion U.S. dollars, an average of just over 85 U.S. dollars. on purchases related to the Super Bowl, mainly on food and beverages. The most popular foods were 73% chips & dips, 52% pizza, 45% alcoholic beverages, 37% fruits and vegetables, 37% premade appetizers. - Airflight tickets average around $600 USD. 112% higher than a normal weekend to Las Vegas and 1,500 expected private Jets to arrive for the event. Ground transportation-fares to and from the airport, hotel and game around 300 USD. American Airlines and United Airlines promote their customized flights experiences around the teams, #TravisKelce, Taylor Swift, #PatrickMahomes. About the National Football League (NFL) Brand - Around $7 million range per 30-second spot broadcast on TV. 59 commercials were shown during the Game. Brands such as State Farm, Dunkin', Kia America, Uber Eats, Dove, BMW Group, #Budweiser, Verizon, #Doritos were ranked as the top commercial this year. #Oreos, Pringles, #MountainDew, Doritos and #M&Ms dominated the ad line up. -123 million average TV viewers through @CBS, Paramount , Univision and Nickelodeon. International Broadcast was available through DAZN or TV channels such as ESPN and ESPN2 for some countries to mention some. - Females currently represent 46% of the Super Bowl audience. -TikTok had 25.7 billion views, Instagram buzzing with 8.6 million posts (and counting), and around 26 million tweets were registered during the game. 1 million google search related to Chiefs vs 49ers. - 39 current sponsors support the NFL The sky is the limit and marketing has a long way to go! Data from: US Chamber, Strike Social, CBS News, Admeter, Sports Business Journal, National Football League (NFL), Social Guide, NPR, National Retail Federation, Forbes, Statista, Nielsen, StubHub, GOBankingRates #marketing #sportsmarketing #Brandmarketing Additional info:

💡It is official now- Diageo owned Guinness has replaced Budweiser as the "Official Beer of The Premier League", and Guinness 0.0 as the "Official Non-Alcoholic Beer of the Premier League". 💡Proposed four-year partnership will start from the 2024/25 season and is reportedly worth UK£41 million (US$51.3 million), a little over UK£10 million (US$12.5 million) per year 💡As an iconic beer brand with Irish heritage, Premier League sponsorship allows Guinness to strengthen its connection with the passionate football culture in the UK and globally 💡The deal gives Guinness visibility and association with one of the most-watched sports properties (viewership of 3.2 billion), reaching engaged fans across multiple platforms 💡It complements Guinness' positioning as a premium beer, aligning with the prestige and global appeal of the Premier League 💡Branding and integrations allow Guinness to create unique on-site experiences for fans, deepening their brand affinity 💡The sponsorship enables targeted marketing activations catering to the league's diverse fanbase across demographics and geographies 💡Leveraging the sponsorship, Guinness can craft compelling storytelling and campaigns that resonate with football fans' love for the game and the social camaraderie of watching it with friends over a beer 💡The deal also allows Guinness to capitalize on the fervent football fandom, potentially driving sales during match days and fostering brand loyalty among fans 💡Effective integration with Premier League partners and clubs can open up cross-promotional opportunities for Guinness as well #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #guinness #beer #premierleague #foootball #fandom #footballsponsorship #zeroalcohol SportQuake

Big On Premise Occasions Keep Drinks Sales In Growth Mother’s Day, big sporting events and the run-up to St Patrick’s Day all helped the On Premise sustain drinks sales growth last week. Mother’s Day, big sporting events and the run-up to St Patrick’s Day all helped the On Premise sustain drinks sales growth last week. CGA by NIQ’s Daily Drinks Tracker shows average sales in managed venues in the week to last Saturday (16 March) were 1% ahead of the same week in 2023. After 5% growth over the previous seven days it extends a solid start to Spring trading. With families flocking to pubs, bars and restaurants, sales on Mother’s Day (10 March) soared 22% above the equivalent day in 2023. The day also benefited from the penultimate round of Six Nations rugby matches and the Liverpool v Manchester City football fixture. There was year-on-year growth on four of the other six days of the week, peaking at  9% on Thursday (14 March), when several British football clubs were involved in European fixtures. Footfall was also good on Saturday, with sales rising 6% as drinkers made an early start to St Patrick’s Day celebrations. Year-on-year comparisons across the week would have been even better were it not for the inclusion of St Patrick’s Day in 2023. Sales from the 2024 occasion should be reflected in growth in this current week’s sales. Mother’s Day celebrations made it a good period for the wine category. Sales over the week were 8% ahead, and they rocketed to 48% growth on Mother’s Day itself. Sport and the run up to St Patrick’s Day delivered solid growth for beer (up 3%) and cider (up4%), while soft drinks sales rose 3%. Despite an uplift on Mother’s Day, the spirits category ended the week down 8%. “Last week showed us again how consumers love to mark big occasions together over a drink in pubs, bars and restaurants,” says Jonathan Jones, CGA by NIQ’s managing director, UK and Ireland. “A sustained run of decent weather has helped, and operators and suppliers will be keeping everything crossed for sunshine in the run-in to Easter trading. While year-on-year comparisons are solid rather than spectacular at the moment, they bode well for better growth as 2024 goes on.” Read More:

Who will cover the spread this weekend in the Super Bowl? I'm taking the San Francisco 49ers. Earlier this week I shared the Pernod Ricard Ibotta promotion I saw at shelf in store. Today Arc Worldwide shared (link below in comments) their work on the broader Cover the Spread campaign, including game day recipes, a party planner, calendar invites, price promotions and social sharing. Great job on wrapping their brands around a tentpole event and being relevant. #superbowl #shoppermarketing #integratedmarketing #contentmarketing

🌟 8 Sports Stars with Their Own Alcohol Brands 🌟 In the realm of sports and entrepreneurship, these eight athletes have not only made their mark on the field but have also ventured into the world of spirits, creating their own alcohol brands. From tequila to wine, they're blending passion with business, offering unique flavors and experiences to fans and connoisseurs alike. 🌟 LeBron James Basketball’s MVP and owner of Lobos Tequila. James’ diverse portfolio now includes a stake in this premium tequila brand, symbolizing his ambition beyond the basketball court. 🌟 Abraham Ancer This rising golf star co-founded Flecha Azul Tequila, partnering with notable personalities and sharing his Mexican heritage through each bottle. 🌟 Drew Bledsoe Once a key NFL quarterback, now the proud founder of Doubleback Winery in Walla Walla, Washington, focusing on producing world-class cabernet sauvignon. 🌟 Cristie Kerr An LPGA legend with a passion for wine, Kerr has established Curvature Wines and Kerr Cellars, dedicating a portion of her wine proceeds to fight breast cancer. 🌟 Retief Goosen A two-time U.S. Open Champion and golf hall of famer, Goosen's The Goose Wines reflects South Africa's rich winemaking heritage. 🌟 Jeff Gordon The NASCAR legend speeds into the wine industry with Jeff Gordon Cellars, showcasing exquisite red wines from Napa Valley. 🌟 Derek Jeter The Yankees icon and Hall-of-Famer has invested in Bespoken Spirits, a company that’s innovating in the whiskey and rum space. 🌟 Michael Jordan Basketball's GOAT has entered the tequila market with Cincoro Tequila, a super-premium brand that symbolizes excellence and a winning spirit. These athletes are not just champions in their sports but are also setting new benchmarks in the alcohol industry. Whether you're a sports fan, a wine aficionado, or a tequila enthusiast, their ventures offer something exciting for everyone. 💼 In the digital marketing arena, we stand ready to support alcohol brands with creativity and innovation. Have questions on elevating your brand digitally? Let's talk. #MushroomMedia #MushroomMediaIo #DigitalStrategy #DigitalMarketingAgency #DigitalMarketing #Marketing #Entrepreneurship #BeverageAlcohol #BevAlc #LeBronJames #LobosTequila #FlechaAzulTequila #DoublebackWinery #CristieKerr #CurvatureWines #TheGooseWines #JeffGordonCellars #DerekJeter #BespokenSpirits #CincoroTequila

LOVE this campaign from Aldi. Have you seen it yet? England fans are set to spill around 4.6 million pints of beer every time Gareth Southgate’s team scores a goal at the Euros in Germany. Aldi commissioned a clever bit of research, grabbed some great news coverage and backed it up by giving away free beer to make up for some of that spillage. Media coverage customer engagement and loyalty driving tactics. - Turning a clever, people-centred insight into a news story that resonates with the audience is a great place to start for any campaign - Understanding that the media want topical stories that are different to the usual copy will help to guarantee pick up - Timing is everything. The story was released in time to get media pick up and reach the target audience before the England game tomorrow night. - Gifting headlines...'beer we go!' as well as giving some statistical depth to gain more column inches requires careful planning. Who doesn't want to know that the goal scored by Jude Bellingham results in a higher than average spillage? #PR #MediaRelations