ARCATURE’s Post

Sports marketing suffers from having forgettable campaigns, forgetting that consumers need to remember your brand before knowing your purpose. Rory Natkiel does a great job covering this topic: https://lnkd.in/d_-_AUHx #marketing #brand #sport

Our #clients are continuing to make waves! 🌊 This MSN article is yet another testament to the importance of great #branding. Read here: https://bit.ly/3Rj44MF. Cheers, Greyson Sports Bar!

We're all getting excited about the summer of sport ahead 🎾 Wimbledon 🥇Olympics ⚽️ Euros, there's something for everyone! Sport brings us drama, unpredictability, agony, and (hopefully) the glory for fans. And is not surprising why sport, of sports fans can play a powerful role in advertising campaigns - bringing emotion through the power of storytelling and a sense of fans united community. This is exactly how brands like Guinness and Heinz (check out their Heinzjack campaign from last year) have successfully harnessed the power of fans to tell more authentic, relatable, and emotional stories putting innovative ideas (not superstars) at the heart of campaigns. Was just thinking wouldn't it be be great to see a Financial Services brand to be a bit more creative storytelling in delivering some 'finance with feeling' through sport, (beyond just boring and expensive sponsporship)!? As there are so many parallels between sport and finance that can be leveraged - with the end goal being worth all the training and resilience needed! Let me know if you've seen any decent examples that I'm clearly missing... #FinancialServices #Marketing #EmotionalAdvertising #FinanceWithFeeling #BehaviouralPsychology

Line Up Sports, trusted advisors to brands, agencies, rights holders and athletes. Creating commercial partnerships through meaningful campaigns from conceptual stage through to execution. In partnership with Wasserman #TeamLineUp #SportsMarketing  #AthleteManagement #BrandPartnerships #Campaigns #Speakers

https://lnkd.in/eTstiYvU One of the biggest brands in sports in America is WIP. Bryce listens alongside scores of fans and people you want to reach. Your message is front and center on 94,1 and on our stream. Let's talk about getting your business on board #advertising #marketing

Standing out among fans means a new approach to sports marketing and the technology that powers it. Learn how to reignite your fan base in our recent blog: https://hubs.ly/Q02Gb9SC0

As the crowds roar closer to The Summer of Sport, Clear Channel UK have delved into how OOH helps mirror the DNA of key sporting events on OOH and deliver that killer serve and cause a racket around your competitors. 57% of the UK fan base watch sporting moments monthly and 77% of sports viewers notice brands surrounding sporting events, so make sure that you don't score an own goal in your media planning and chose OOH! Is your brand standing out like Christiano Ronaldo's white teeth? Are you activating around the sporting moments and landing that fatal blow like Anthony Joshua. If not, click the link below and see how Clear Channel can help you... https://lnkd.in/edgtUrrx

Unlock the secrets to holiday marketing success in our latest blog post! 🎁🌟 Dive into the power of athlete partnerships and discover how they can turn your brand into the season's MVP. 🏆 Elevate visibility, create authentic connections, and score big with Sport Endorse.✨ Click the link below to learn more. https://lnkd.in/gCawb479 #SportEndorse #HolidayImpact Trevor Twamley Declan Bourke

Summer isn't merely a season of leisure — it's the ultimate opportunity for brands to leverage the power of sports. Learn how and why your brand should prioritize ad spend this summer in our recent article 👉 https://bit.ly/4cjXblM

25% of Sports teams operate fan loyalty programs and another 50% are either planning to launch new programs or considering it... Are these programs producing the desired results? What strategies do teams find most effective? What adjustments could be made to improve results? And for teams planning to launch new programs, what best practices could they follow to ensure success? Minty Sports surveyed 2024 attendees of the The National Sports Forum to ask these questions and get some answers. Special thanks to Isabelle Madrid, Ron Seaver and their team for making this research possible. The full report is available for free download here: https://rb.gy/t034cz