Exciting moves again in the Fragrance market as The 7 Virtues Beauty Inc. appoints a new CEO and are seeking to expand revenue channels. The brand has plans for opening its first brick and mortar interactive store as well as improve online/ecommerce sales which currently make up just 20% of the business's revenue. The brand have been a major success in SEPHORA taking part in the companies accelerator programme. The fragrance space is ultra competitive right now and it's great to see moves brands are making to gain an upper hand. #beauty #fragrance #market #sephora #brand #hiring #indie
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What gives a brand the "it" factor and can it be analyzed? brainstormed? strategized? Here's what the experts say #retail #coolfactor #retailing #retailbusiness #retailstrategy #genz #genalpha #zalpha #youngconsumer Crocs Claire's Sprinklr National Retail Federation#crocs #claires #brandrelevance #brandawareness #customerexperience #immersiveexperience #brandengagement #socialmedia
Brand leaders from Saks, Glossier, Crocs describe how to be cool
fashionunited.com
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While ZARA, H&M, Ajio are all doubling their efforts online KALKI, a fashion brand aims to shoot up its offline sales by 75% in 2025. Here's why! KALKI identified a gap in the market: consumers seeking designer-quality pieces at accessible prices. They offered exactly that and have built a loyal following. Here’s the strategy they used: A strategic rebranding changed KALKI into a youthful and dynamic brand, leading to a 40% increase in customer engagement. Currently, with over 20 multi-designer stores and 5 flagship stores, KALKI has achieved a 60% increase in brand visibility. They plan to open 4 more stores in key markets by 2024. Their successful 2022 world tour across 18 US cities resulted in a 30% jump in international sales. To further tap into this potential, they plan to establish stores in the US by 2025, targeting a 50% share of the NRI market. Here are my top five takeaways from KALKI’s success strategy: 📍 Identify market gaps and offer products or services that meet the needs of your target audience to build a loyal customer base. 📍 Consider strategic rebranding to refresh your brand image and appeal to a wider audience, potentially leading to increased customer engagement. Expand your physical presence in key markets to improve brand visibility and accessibility. 📍 Explore international market opportunities by conducting events or tours and establish a physical presence in high-potential markets to capture a larger share of the target market. 📍 Create a seamless online-offline experience and develop a balanced approach to growth by focusing on both offline and online channels, based on your target audience and market dynamics. KALKI's success proves that understanding your audience and creating a seamless online-offline experience is key to thriving in today's competitive fashion world. What do you believe in offline or Online growth? #fashion #retail
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Vice President of Partnerships I SaaS GTM Executive | Board Member | Linkedin Top Voice I Ex-Shopify
"Buying Forever 21 was the biggest mistake I made" As the retail landscape continues to evolve at a breakneck pace, recent developments offer valuable lessons for businesses looking to stay ahead. The case of Authentic CEO Jamie Salter's experiences with Forever 21 and Shein provides crucial insights into the future of retail strategy. Firstly, the importance of agility in business decisions cannot be overstated. Salter's acknowledgment of the mistake in acquiring Forever 21, and the subsequent pivot to partner with Shein, underscores the need for flexibility and the ability to quickly adapt to market changes. In today's fast-paced retail environment, clinging to traditional models without considering emerging market leaders can be a critical misstep. The success of Shein, a fast-fashion giant reportedly making over $30 billion, highlights the significance of a robust supply chain and a deep understanding of market trends using first party data. Shein's meteoric rise is a testament to the power of speed, efficiency, and market responsiveness. Retailers must now look beyond traditional models and embrace innovative supply chain strategies to stay competitive. Furthermore, the resurgence of Reebok under Authentic's leadership, growing from $1.6 billion to $5 billion in sales over 3 years (213% growth) illustrates the potential of revitalizing established brands through strategic positioning and tapping into new market segments. The focus on basketball, leveraging personalities like Shaq and Allen Iverson, is a brilliant move to connect and reinvigorate the brand. For businesses looking to scale in the current retail climate, here are key takeaways: Adaptability is Key: Be ready to pivot strategies in response to market shifts and emerging competitors. Innovate Supply Chains: Embrace new technologies and processes for efficiency and speed. Revitalize Established Brands: Rebrand and reposition to tap into new markets and demographics. Leverage Influencer Power: Utilize personalities and influencers to connect with target audiences. Explore Strategic Partnerships: Collaborate with global market leaders to enhance reach and capabilities. The future of retail is not just about selling products; it's about being nimble, understanding your market deeply, and continuously innovating to meet evolving commerce demands through content and community - 3Cs 🛍️The Other Group is a GTM agency for Shopify merchants by ex-Shopify leaders
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💬 “It’s about showing up where they are spending their time” Kristin Patrick (CMO, Claire's) 3 take-away's from 2 re-emerging brands: ____ 1. Customer Guidance: Let customers, especially Gen Z, guide brand decisions. Prioritize their feedback to shape the brand. Crocs recently "developed an adult shoe based on the Lightning McQueen character from Pixar’s Cars in response to an online petition." 2. Diversify Channels: Expand beyond traditional channels based on customer insights. Be present where your audience spends time, even in unconventional spaces like metaverse-based games. Claire's has "expand(ed) beyond its traditional operating channels, opening in locations ranging from Galeries Lafayette in Paris to Walmart to metaverse-based games such as Roblox." 3. Agility in Trend Alignment: Align with trends quickly. Younger generations demand brands to be current and responsive to evolving preferences. ___ Alex Vuocolo (Morning Brew) Kristin Patrick (Claire's) Heidi Cooley (Crocs) National Retail Federation
How Crocs and Claire’s became ‘cool’ again
retailbrew.com
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What do Machine-A, YNAP, Benefit Cosmetics, Baum, Urban Outfitters, Pull&Bear, Off-White, Zara, Maybelline, E.L.F, Marc Jacobs Fragrances all have in common? They've all had to exit or scale back operations in the China market, due to the booming competition from local brands. ☠ Between 2022 and May 2024, reportedly over 20 overseas cosmetics brands withdrew from the Chinese market. At the same time, C-Beauty is thriving. ☠ British retailer Machine-A announced it would be withdrawing from China after only two years. The news arrived two weeks after Yoox Net-a-Porter (YNAP) exited the market, closing its Richemont-Alibaba venture Feng Mao. ☠ The case study of Machine-A merely surviving in China is partly down to the lack of a phygital presence in the digital native market. ☠ Off-White has just three stores left in the mainland, having departed Beijing altogether in March this year. While Zara shuttered nine of its mainland stores in the space of just two months. ☠ Many Western brands lack an effective localization strategy. Read my take on what brands can learn from the China market exits of recent years. Thanks so much to Miro Li for also weighing in. Now on Jing Daily https://lnkd.in/eyaRr2J4
China’s retail exodus: Lessons from 2024’s brand exits
jingdaily.com
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RetailWire looked into the future of DTC retailers, highlighting key trends and case studies of brands like Allbirds, Warby Parker, and Dollar Shave Club. 5 key trends in the DTC sector: 1/ 𝗦𝗵𝗶𝗳𝘁 𝗶𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗵𝗮𝗯𝗶𝘁𝘀 𝗮𝗻𝗱 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: The rise of the internet and e-commerce has transformed consumer behavior, leading to a surge in DTC brands across various industries. 2/ 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗮𝗻𝗱 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: Brands like Allbirds, Warby Parker, and Dollar Shave Club have achieved remarkable success but also faced hurdles like declining sales, stock value drops, and strategic shifts. 3/ 𝗧𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: DTC brands have leveraged personalized marketing and targeted campaigns to optimize audience reach and boost engagement. 4/ 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝘀: The DTC landscape has evolved, with increased competition and higher advertising costs. Brands are now exploring multiple sales channels and revising their strategies for sustainability. 5/ 𝗕𝗶𝗴 𝗿𝗲𝘁𝗮𝗶𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 𝗲𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗗𝗧𝗖: Major players like Nike and Levi’s are increasingly focusing on DTC, balancing it with traditional wholesale channels. 🔮 And the road ahead for DTC brands? ➡️ The future of DTC brands hinges on their ability to adapt to market changes, identify target audiences accurately, and offer unique value. ➡️ With the landscape becoming more competitive, DTC brands must innovate and possibly integrate physical retail aspects, like pop-up stores, for longevity. The DTC sector's evolution is fascinating, reflecting the changing dynamics of consumer preferences and market strategies. It's a space that continues offering immense growth and innovation potential. 🔗 Here’s the full article for deeper insights: https://lnkd.in/gGx473sS #DTC #DirectToConsumer #retail
What Does the Future Hold for DTC Retailers?
https://retailwire.com
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"Creating a new brand that resonates with consumers is hard; transforming a hot DTC brand into a sustainably growing and profitable enterprise is much harder," says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. "From my observations it appears the key challenge for DTC brands is making the jump to physical stores. It’s well understood that, for most brands, having physical stores in addition to a strong online presence is required for long term success, and herein lies the challenge that many DTC brands encounter. DTC brands need to think through the challenges and opportunities that creating and growing a physical store footprint entail, and unfortunately many DTC brands can’t seem to see past their IPOs." Check out more insights from one of the retail industry’s leading experts - https://buff.ly/3qRfPx2. More great comments on this topic by RetailWire's BrainTrust experts including: Neil Saunders, David Biernbaum, Ken Morris, Oliver Guy 🚀, Mark Self, Jeff Sward, Zach Z., 🏷 Ricardo Belmar, Nikki Baird, Allison McCabe, Gene Detroyer, Steve Dennis, Mohammad Ahsen (Socially Ahsen), and Kenneth Leung.
What Does the Future Hold for DTC Retailers? - RetailWire
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After nearly a decade as a direct to consumer business, Away is going into retail. And in the most unusual of store chains! (Click story to read more.) It's obvious that to reach scale, brands need to partner with retailers that already have a massive audience. But while beauty brands like Glossier have a clear path--Sephora--it's not so clear where a luggage brand should go. For instance, some big box stores already have their own luggage brands. Target, for instance, has an in-house line that looks like an Away copycat. We'll have to wait to see how this strategy plays out for Away. But it's clear that we're in the age where the DTC brands of the 2010s are now becoming part of the establishment.
You can finally buy Away luggage in stores. You'll never guess which one
fastcompany.com
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Every vertical in ecom has a different story. What makes a beauty brand scale tremendously will be far different inputs than what will make an apparel brand reach that same level of scale. Especially as it relates to the PDP, layout, and cart. Thanks to some amazing insights from our FERMÀT customers and our incredible account management and conversion rate teams (peak Sarah Herman Joshua Feiber, Shreyas Kumar)... The sales team, Alessandro Svensson, and I are working on some super impactful vertical-specific messaging that I'm very excited for! Imagine every beauty brand, every apparel brand, every wellness brand, etc. getting super powerful insights for their teams on what's working and what to prioritize to become the next industry leader in post-click performance. I will look to share some small doses of what's happening here in the coming weeks. #ecommerce #ecom #dtc #beauty #apparel #fermat #landingpageoptimization #conversionrateoptimization
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Over the past 10 years the assumption that a native DTC brand could focus entirely on e-commerce and still grow has been heavily challenged. The original DTC companies that revolutionized how brands engage with end consumers have launched physical stores and moved into other channels (Harrys, Warby Parker, Allbirds). Other brands like Glossier who initially avoided wholesale channels are now seeing tremendous volume through partners like Sephora in addition to their own brick & mortar and ecomm channels. We've even see large brands like Nike pivot to a DTC e-commerce focus for a short period but ultimately renew partnerships with retail partners like Foot Locker. As the market continues to pursue an omnichannel strategy, it is critical for brands to partner with logistics and software providers that can support a multi-node and multi-channel operations. At Stord we've invested heavily in capabilities like Inventory reservations by channel, Product listings, Channel specific reporting and SLAs, B2B compliance and more across our OMS/WMS products to drive omnichannel growth. What other trends are you seeing with channel expansion in 2024? #omnichannel #omnichannelretail #oms #ordermanagementsystem
What 8 DTC brands are talking about in 2024
retaildive.com
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