Appinio’s Post

I was excited to take part in the roundtable discussion on 'Building Brand Loyalty in a Momentary Digital Age' as a contributing expert during the Reflect Festival 2023 in Limassol, Cyprus. Huge thanks to Stavriana Nathanail for inviting me and to all the other contributing experts for sharing their insights. As the world becomes increasingly digital and companies are able to reach customers everywhere through the internet, it is crucial for leaders to ensure that the brand experience is carefully curated in a consistent way at every touchpoint in order to build trust, recognition and satisfaction and, as a result, boost brand loyalty. The way to do that is by developing a Brand Blueprint—a document that captures a snapshot of the very essence of your company. From mission and values, through brand identity, voice, and image, all the way to how your team should act when delivering your products and services to customers. A Brand Blueprint document will help you streamline your brand and apply it seamlessly across all your digital channels, ensuring consistency that your customers expect from you. DM me if you would like to talk to me about creating your Brand Blueprint.

Our Employer Brand Team Lead, Simona Lubytė 🦄, recently had an insightful talk with the mentorship platform idialogue, discussing creativity in a complex industry 🪄 How do you cultivate a culture of creativity and innovation and also find different approaches to the same topic? Check the link in the comments to read Simona’s thoughts 👇 #creativemarketing #brandmarketing #SurfsharkTeam #tips

To foster #creativity and #growth, you must be in the right place at the right time. That is exactly what the Insights Lighthouse is providing! We hope to see you at the Cannes Lions International Festival of Creativity ✨Find out how to get tickets below 👇 #marketresearch

We are thrilled to announce Todd Duran - #CIO at Lovesac as a speaker on the Predictions Panel. 📅 Date: November 2nd, 2023 📍 Location: CIOsynergy Minneapolis - https://lnkd.in/g_4irGCk Our CIO Predictions Panel brings together some of the brightest minds in the tech industry to discuss the latest trends, innovations, and challenges in the world of Information Technology. This is your opportunity to gain valuable insights, network with peers, and expand your knowledge. Don't miss out on this golden opportunity to: 🤝 Connect with top-tier professionals in the tech industry. 🧠 Gain valuable insights into the latest IT trends. 🗣️ Participate in engaging discussions with industry leaders. 🔗 Expand your professional network. Whether you're a seasoned CIO or an emerging tech enthusiast, this event promises to be a valuable addition to your knowledge base. Join us in this engaging discussion and let's take a step closer to a tech-savvy future together! #CIO #Minneapolis #InformationTechnology #TechLeaders #SpeakerPanel #Networking #CXOsync See you there!

Navigating event success can be complex. The G.R.A.V.I.T.Y. Index ensures your event hits the right mark with KPIs that truly matter. Check out the science behind & value of Brand Gravity here: https://lnkd.in/gzbHtrgj #BrandExperiences #BrandGravity #BrandMarketers #EventStrategy #EventROI

🎟️ Digital Innovation Forum 2.0 - Tuesday 14th November, Kingsholm Stadium 🎟️ Two weeks today, Emerge Digital will be hosting a second Digital Innovation Forum. It's great to see places filling up but this is a gentle reminder that we have a few tickets still available, as well as some unclaimed DEYA-themed gifts! The day has been divided into four insightful tracks, aiming to connect you with the specific innovations that will most impact your role. Choose to attend as many sessions as you like: ➡️ Sales innovation ➡️ Customer Services innovation ➡️ Operations innovation ➡️ Finance innovation Each session contains talks, demos, and fireside chats, designed to educate you on the technologies that are available and accessible to SMEs, and let you hear success stories of Emerge Digital clients who embarked on their own innovation journeys. Follow this link to book your FREE place: https://buff.ly/3tgDaM2 If you would like the DEYA-themed gift (or a non alcoholic alternative) make sure you add the Early Bird add-on to your basket. #EmergeDigital #Innovation #DigitalInnovationForum #TechnologyTrends #BusinessGrowth #GloucesterRugby

Recapping key insights from the Marketing & Strategy Club - LBS virtual conference on Trends for Tomorrow. Professor Freek Vermeulen's Strategy-Making predictions were bold. We have been on a De-diversification wave since the 1980s as companies shifted their focus to creating more value and shareholders reverted to diversifying their own portfolios rather through investment in conglomerates. But with corporations looking to strategically expand into new products, services, or markets to reduce risk in current volatile markets/economies and capture new opportunities will bring the return of diversification. James Calvert (M&C Saatchi), Michael Ross (LBS Executive Fellow) and Alastair Banks (Optix Solutions) brought their SME, Large Enterprise and Academia experience to discuss the impact of Generative AI within Marketing, how they see it changing their industries and how careers and jobs will evolve in the age of Gen AI. Perhaps most interesting is that it’s not going to be Artificial Intelligence that will take your job, but rather someone who knows AI really well. Thanks to all our speakers and team for making this a success. #londonbusinessschool #strategy #marketing #GenAI

I'm starting my mental prep for what is sure to be a stimulating week in Cannes. Stealing this format from my friend Jon Suarez-Davis (jsd); reach out to me if you'll be in Cannes and would like to discuss: 👉 Accelerating the time to value of investments in marketing technology and data 👉 Applying the concept of "composable" tech stacks to measurement 👉 How to use Change Management best practices to ensure your tech and data investments actually transform your business 👉 How brands like Kellanova, Heineken, Lululemon and others are transforming the way they apply tech and data across their Marketing operations #martech #measurement #cannes

If you plan to be in Cannes and you aren’t already down to attend the Insights Lighthouse - the only question is ‘why?’ As an official Cannes Lions International Festival of Creativity partner, this is the place for Business leaders to hear from, and meet, Insight leaders and understand how insights can be best harnessed to fuel creativity and business growth.