Aon's Human Capital Solutions’ Post

In a world flooded with continuous advertising for wellness products, the quest for genuine health benefits has never been more critical. 🌿Amidst claims from dubious sources like health influencers and untrustworthy businesses, consumers are now seeking products backed by genuine, clinically proven benefits rather than just natural and clean ingredients. McKinsey's latest research underscores this significant shift, revealing that half of UK and US consumers now prioritise clinical effectiveness over the allure of natural and clean ingredients. 📊👩⚕️ So, how can businesses navigate this evolving consumer landscape and offer products that instil trust? 🩵 Tomorrow, our new blog will dive into the 2024 wellness trends, unveiling insights on how businesses can align with new consumer preferences and build trust. Stay tuned for valuable insights! 🌐✨ #WellnessShift #ConsumerTrust #McKinseyInsights

In the wake of the CVS Health news, Jeffrey Hogan, John Rodis, MD, and Steve Schutzer, MD, gathered for a BONUS Episode of #MTVAUnscripted to talk about the transformation that's beginning to happen. Things are changing! We’re seeing influencers in the healthcare marketplace cause the behemoths to change their behaviors. We're also seeing some of the biggest companies in the country invest in solutions…to give better access to care, create predictability around outcomes, and get their data so they have better insight into their unique populations. Is it too early to celebrate the exponential curve? Listen Now ▶ https://lnkd.in/exYgVdag #healthcareindustry #valuebasedhealthcare #valuebasedcare #healthinsurance #primarycare #healthcaremarketplace #healthcarechange

I can take interest in a brand. I can take interest in a creator…or… I can take interest in a community of all of the above. How are we best using our time? #creatoreconomy #brandpartnerships #cpg

Generations Z and Alpha are increasingly shopping directly on social media platforms like TikTok and Instagram. They also show a love of beauty products that focus on health and wellness. And these younger beauty consumers are not just interested in their own health and wellness, but are concerned about the planet’s, too. Savvy brands know that Gen Z and Alpha make buying decisions based on different criteria than older generations. Is your messaging and branding resonating with members of these younger demographic segments? Find out how Rebel Gail can help: https://rebelgail.com/ #beautytrends #healthandwellness #GenZ #socialmediamarketing

How do consumer beliefs and values influence brand preference? 🌟📈 In today's digital era, consumers are turning toward brands that authentically prioritize making a positive impact in the world and reflect their values. This blog explores our sixth top trend, Breaking Barriers. Discover more with our recent blog: https://ow.ly/lEKB50SwZWM #BreakingBarriers #BrandValues #ConsumerInsights #FMCG

Next up #expowest. I was first introduced to Cheeky Bonsai and immediately shared with my wife Lindsay to get her thoughts before sharing my own. Her first reaction - this is super smart. The category sucks, it’s tired and nothing speaks to me. My initial reaction - this position around being the next generation of women’s health which is unapologetic and all about selfcare, is awesome. It’s unexpected, memorable and needed. When I first met Elise Orthwein and Catherine Nguyen Nguyen it sealed my view on the imminent success of the brand. Two strong, smart founders who live their mission and do everything it takes to connect with their community and build their tribe. My humble opinion doesn’t matter about this brand resonating or being needed. The proof is in the results. That’s why you see insane following on TikTok with 550M views educating on all-natural approaches to women’s health and championing the position through connection with people, customers. They take a clean label, science-backed and a holistic approach that reframes health as an act of self care and solves every day challenges like UTI’s, and promotes preventative measures like gut health. Part of why I love CPG, is every product is a touch point that has the power to change people’s lives and that’s not just brand/products but the intention and community you find as a customer. As a natural food kid, I grew up understanding the value of holistic health, but not everyone had that experience. One of the things I love most about this brand is the mass appeal and how this can invite more citizens into our natural products world. The more this industry grows, the better off we all are. It’s an honor to meet founders like Elise and Catherine before they are famous. I hope you can all meet them at #expo also. Carlotta Mast Kara La Forgia, Esq. Adam Spriggs Mike Schall Will Ahearn Lindsay Robb Walter Robb #womenshealth #womenowned #cpgbrands

A week ago I posted about the "best of times" news for consumer wellness...that research data shows how much people want to follow the science and evidence when making health and wellness choices. That's great news and exactly what we want to make easier at Vale Health. Now for the "worst of times" post courtesy of the Wall Street Journal. New GLP-1 weight loss drugs like Ozempic and Wegovy offer hope for so many. But non-expert social-media influencers who get paid tens of thousands of dollars aren't helping people make good, evidence-based decisions. https://lnkd.in/drQkW6_c Making sure people follow the science, look for the evidence and trust doctors and clinicians is key to helping promote health. When it comes to health and wellness solutions, people should look to input from physicians, not Kardashians.

Are you overlooking an important area when addressing health outcomes, member engagement, and program costs? Social determinants of health (SDOH) are also critical influencers in an individual’s health. What can a successful SDOH program do? Improve health outcomes, lower costs, and reduce readmissions, to name a few. Find out how to create an effective SDOH program, which common pitfalls to avoid and how, and more: https://hubs.la/Q02ksn960 #ReduceReadmissions #AMCHealthWithYouAtEveryStep #SDOH #SocialDeterminantsOfHealth

Very useful insights from GenZ on health and wellness. While very helpful to brands from Clearasil US to Yoplait and Dove who have an inherent health and wellness benefit I find these insights useful to any marketer wanting to pursue GenZ. They are a group looking for deeper connection and meaning from brands. They seek community and partnership and not just transactions. If brands can build the right authentic and deep conversation with GenZ that’s in pursuit of more than just a sale, there is opportunity. The GenZ audience doesn’t want you to just sell to them, they want to know you have a soul, care about more than just making a buck and are willing to help make the planet and their lives actually better. Marketers take note, there is an audience that really wants to talk to you….time to listen up! #genzmarketing #genzinsights #marketing

Meet Emily O'Brien, the driving force behind Comeback Snacks—popcorn so irresistible, it’s almost criminal! 🍿 At 26, after facing a period of adversity, Emily came up with a business idea focused on proving that everyone deserves a second chance. Enter Comeback Snacks! Using high-quality ingredients and offering unique flavors—some inspired by her time in prison—the company not only makes great popcorn but also provides meaningful job opportunities for ex-offenders. By helping them build confidence and stay on the right path, Emily’s company makes a positive impact on both individuals and the community. As Emily puts it, turning her vision into reality became her unwavering mission - and now Comeback Snacks is blowing up! 🔥 Joining the conversation is Kate Nightingale (Kasia Slowikowska), founder of Humanising Brands and a consumer psychology expert. Kate has worked with #brands like SWAROVSKI, Nestlé Nespresso SA, and Klarna, helping them craft experiences that make customers feel “good, valued, and cared for.” Get ready for an exciting session as these two powerhouse women come together for the Fireside Chat: Diary of Comeback CEO: Emily O’Brien, Comeback Snacks.🔥 Hear Emily’s inspiring story of turning adversity into innovation and shaking up the #retail world. This is your chance to witness powerful insights and stories that will leave you motivated and energized! Whether you're in #ecommerce, #retailers, or just passionate about impactful stories, this is a session you won’t want to miss! Learn more 👉https://bit.ly/3UpJtry #retail #eTail #eCommerce #eTail25