Antoine Dupont’s Post

🇫🇷 And if the XV de France were a wine... 🏉 🍷 ... It would be French... from the Loire, Alsace, Burgundy, Rhône, Dordogne, Champagne, South West France, Provence, Corsica, Languedoc and Bordeaux. It would be all our French wines, from the world's elite to our 'small' appellations. What would professional rugby be without amateur rugby? 4 years ago, French rugby was in perdition. It took a long, hard look at itself, managed to reinvent itself and got the whole 'industry' working towards a common goal: winning the World Cup. That's quite an objective, but it's only a KPI. Because, as I see it, the objective is to show the French people the virtues of rugby, to inspire new generations to take up the challenges of our planet, which are surmountable if we have a long-term vision and if we play collectively. The French national team lost a match yesterday, but what a match it was! The disappointment is there, but behind every failure there is a learning curve.  The French team will come out of this stronger. This generation is talented, humble, hard-working, loyal and well surrounded.  As far as I'm concerned, we've achieved our goal! Hats off to them! XV de France, you have won our hearts and you inspire us to fight for each of our own challenges. Thank you Bernard Laporte and the FFR - Fédération Française de Rugby, thank you Fabien Galthie, Raphaël Ibañez and all the staff, thank you to the players. See you in 4 years to validate this objective, this "KPI" that we're still missing 😉   To draw a parallel with the wine industry, our sector is also in dire straits. We're only at the beginning. Without renewal, we will continue to grub up our vines (and start to grub up our grands crus), and many players will go out of business.  Let's fight, not for our personal business but for the "virtues of wine"... because for me, the objective is the same as that of rugby!   Like rugby in the past, wine's problems are systemic. There are concrete solutions to help us reinvent ourselves. French rugby has made its revolution; let's take inspiration from them!!! 💪 Crédit : NICOLAS TUCAT / AFP

We have come up with an exclusive offer for TOP 14 Final Stade Toulousain Rugby vs Union Bordeaux Bègles (UBB) ticket holders! How do you enhance your match day experience when you are already preparing for an intense rugby rendezvous at the Velodrome Marseille stadium? By augmenting your ticket and receiving an exclusive Final Pack! What's in the Final Pack? 🏆 Chance to win the Official Final Ball: Feel the thrill of owning the ball used in the Final.  One lucky winner will get this priceless piece of memorabilia! ⭐ Guaranteed video Collectible: Relive the most exciting moments of the Final with a video highlight to collect.  Will it be a masterful tackle, an extraordinary pass or a historic try for Toulouse or Bordeaux? To be discovered after the final when the pack is opened. Why should a fan upgrade their ticket to get the Final Pack? 🏉 Exclusive access: this offer is only available to ticket holders for this match. 🏉 Unforgettable memories: enhance your match day experience and be sure to receive a piece of this TOP 14 Final shortly after the match. 🏉 Limited availability: don't miss out on this unique opportunity to own the final ball! Are you a rugby fan and can't make it to this Friday's game? Don't worry, you'll still have access to a Final Pack and be surprised by the collectibles you'll receive. Perhaps the rarest of all: the legendary! https://bit.ly/3KYTXsk

As the Rugby World Cup begins today - do you run a business that will benefit from this? The hospitality and tourism industries are prime beneficiaries of the Rugby World Cup as they experience a surge in pub and restaurant reservations. Additionally, sports apparel and merchandise manufacturers capitalise on the event's global viewership, boosting sales and brand visibility. 🏉 How do you think your business could benefit? 🏉 Will you be watching the games? Here's everything that you need to know - https://lnkd.in/ekTJsspv #Rugbyworldcup #Rugby #Hospitality #Businesscoach #Actioncoach

What about flightsharing with friend your flight direct to the #RWC final with us? Check out this DAIMANI's offer Probably an experience of a life time, smoothless to destination, cutting the lines at your "seat price". Last but not least it is an opportunity to mutualize air mobility instead to see plenty of aircraft movements for just a single or 3 pax travelling. #privatejetcharter #jetandmore #flightsharing #emptylegs #emptyleg

Crazy sexy membranes.. lightweight, structurally sound, warrantied.. looks beautiful

It is so impressive to watch, not only what Harry Kane does on the pitch but, what Harry’s team of business executives are doing off the pitch to maximise his commercial opportunities that only the top athletes can generate! I know my global clients in the corporate world could learn a lot from one of the best players in the world! Well done to Josh Stephens and Charlie Kane 🙏🏼⚽️🔥 #development #leaders #leadershipdevelopment #speaking #mindset #eventprofs #leadership #teamwork

10 teams... 9 matches... 1 Trophy...   Introducing the teams that are in it to win it! 🏆   #LifeAtAL #ArturianCricketLeague #CricketFever #ExceptionalCompetition #TeamSpirit #TeamBuilding #EmployerBrandBuilding #EmployerOfChoice

As the Rugby World Cup kicks off in France today, the data elves at unchained.marketing used YouGov data to reveal the interest in Rugby Union among customers of several leading national estate brands. The survey asked, "Which, if any, of the following sports do you watch/follow?" The results showed that several estate brands' customer bases were strongly interested in Rugby Union, with numbers greater than the Great Britain population. Below are the top ten national estate agencies and how much more likely their customers are to follow Rugby Union compared to the average GB resident: 1) Knight Frank: 2.4 times more likely to watch or follow Rugby Union than the population of Great Britain as whole 2) Strutt & Parker: 2.3 times more likely 3) Marsh & Parsons: 2.3 times more likely 4) Kinleigh Folkard & Hayward: 1.8 times more likely 5) Winkworth: 1.6 times more likely 6) Strike: 1.6 times more likely 7) Fine & Country: 1.5 times more likely 8) Foxtons: 1.5 times more likely 9) Barnard Marcus: 1.4 times more likely 10) Savills: 1.4 times more likely Unchained.marketing founder Simon Leadbetter said,  “Cry 'God for Harry, England, and Saint George!' #rugbyworldcup #realestate #estateagentsuk #rugby

WOW, What a weekend of rugby! 🏉 Ireland vs. New Zealand was a great game but I wasn't prepared for the intensity of the France vs. Springboks match! I could hear my South African neighbours screaming through the walls; I can only imagine what it must have been like for those fans inside Stade de France. The strength, skill, and determination on display was genuinely captivating. As someone who always has an eye for sponsorships, I make a mental note to ask myself which brands left a lasting impression on me after the game. One that truly stood out was DEFENDER. The synergy between the qualities the players showcased on the pitch and everything I associate with a Land Rover Defender – tough, strong, determined, and skillful – was perfect. Not everyone believes values can transfer seamlessly between partners, and I agree in many cases. However, when values do align, it acts as a supercharger to any partnership. Hand on heart, after seeing this sponsorship, I am genuinely more inclined to consider a Defender as my next car. Sponsorship works, who knew, right!?!?!?! What intrigued me about this sponsorship was the use of the Defender brand instead of Land Rover. This is part of JLR’s new ‘House of Brands’ strategy to market Range Rover, Defender, Discovery, and Jaguar separately. Some car dealers worried it might confuse customers, but I think last night's match and the ongoing Rugby World Cup sponsorship reinforced the values I personally associate with Defender. Values I don't not necessarily link with other JLR brands like Range Rover, Discovery, and Jaguar. Defender also activated their partnership in the UK by sponsoring ITV’s coverage of the Rugby World Cup. Perhaps that's why the partnership particularly stands out in my mind. For those of you who have been following the rugby, I'm curious – which other sponsors can you recall off the top of your head this morning??? Roll on next weekend!🏆#rugbyworldcup #Defender #SponsorshipMagic ✨ #branding #sponsorship Rugby World Cup France 2023