Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes
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Thank you to Andy Plesser and the team at Beet.TV for this interview with our own Clarissa Season.
Contextual advertising's power is amplified with artificial intelligence, says Clarissa Season, chief experience officer at Omnicom Group's Annalect, in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Seedtag for sponsoring our series. #contextualads #adtech #digitaladvertising Visit Beet.TV for this video (https://lnkd.in/eKc2KPpJ) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Inspired by #PrideMonth — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Click on over to learn about Seamus Jacob Clark, Senior DevOps Engineer, including his admiration for Alan Turing. #WorkingAtAnnalect
Close-Up: Seamus Clark, Senior DevOps Engineer
https://www.annalect.com
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Inspired by #pridemonth — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Click on over to learn more about Ramiro Pacheco-Tellez, Associate Director of Applied Omni Solutions — including his passion for running. #WorkingAtAnnalect
Close-Up: Rami Tellez, Associate Director of Applied Omni Solutions
https://www.annalect.com
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Annalect's Chief Client Solutions Officer, Lauren Walker, will join executives from Omnicom, PHD, 180 Global and AS Watson Benelux today (Thursday, June 20th) at 12:30 pm CEST in the Omnicom Cove. They will discuss how rediscovering simplicity holds great value when it comes to creating compelling and memorable campaigns. For more information, please visit: https://lnkd.in/eXkkUnQQ #CannesLions2024 #OmnicomCannes
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