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To wrap up a series of announcements at Cannes, Omnicom is excited to be the first holding company to access Instacart’s new Instacart Developer Platform (IDP) - an API program that uses Instacart’s online grocery platform to more directly connect creators’ lists of material needs to the retail outlets that supply them. "It significantly reduces friction for the consumer, so when they’re looking at an ad on Tiktok, on Instagram, on any influencer platform … they can then automatically add that to the Instacart cart,” said Megan Pagliuca, Chief Activation Officer, Omnicom Media Group. Learn more: https://bit.ly/3xsa2DU
