I had the privilege of attending and working my very first L'ATTITUDE conference this month. While I was there supporting the communications efforts of my #client, it also offered a profound opportunity for a deeper understanding of the immense power of U.S. Latinos, both in terms of sheer economic contributions as well as pervasive cultural influence. Because I'm not a member of the Latino community myself, it is my goal to be a good ally in life and in my work. For me that always starts with education and understanding. L'ATTITUDE gave me the opportunity to hear and learn from so many companies and sponsors who have embraced the data to authentically engage Latinos in genuine ways that reflect the incredibly diverse community. But, even despite the data, the cultural signals and other undeniable proof points, it is also clear so many companies and brands are getting it wrong and leaving untapped potential on the table either by not recognizing the true power and future of the Latinos in the U.S. or by seeking to reach them in ways that don't resonate. That's why I'm so proud that BODEN Agency had the opportunity to debut the new study, “The State of Latinas in the U.S.: An Essential Study for Brands 2024,” during the conference. Conducted in partnership with C R Research, through in-depth interviews with over 500 Latinas — from athletes and scientists to corporate leaders and entrepreneurs — the research reveals how Latinas navigate identity, challenge stereotypes, and what they expect from brands. Last week, BODEN also unveiled The Latina Accelerator™, which is our new offering that helps brands identify the white space within their industries and provides them with a roadmap to seize their opportunity with the influential Latina cohort. My hope is that through this work and the work of so many others we can continue the work of closing the gap, ensuring Latinas feel seen and understood by the brands that seek to engage them. If you're interested in the study or want to understand how The Latina Accelerator™ can help your brand break through with the Latina cohort, visit https://lnkd.in/eY37zw56. #WeAreBODEN #Hispanic #MinorityOwned #LatinaOwned #LatinaAccelerator #LATTITUDE2024
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Our Mission. We aim to Connect | Celebrate | Counter-influence FEMALE FOUNDERS across the globe. Connect | Through networking events, we strive to connect female founders across the United Kingdom & Ireland to learn, grow and find inspiration from one another. Celebrate | Through our Awards events, we aim to share influential stories and commemorate female founders who have made significant impact on their industry and community. Counter-influence | We are determined to influence the next generation of female founders and provide resources to the younger generation to achieve a continual increase in female founders across the demographic. Our short term goals | Successfully achieve our Connect | Celebrate | Counter-influence Mission in the United Kingdom & Ireland. Our long term goal | Expand our mission into Europe, North America, Oceania & Africa
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🚀 Unlock Evolving Insights on Hispanic Cultural Heritage 🌟 Celebrate Hispanic Heritage Month with a deep dive into the evolving landscape of Hispanic identity with @HumanDotPlus in an upcoming webinar presented by HPRA Texas! -Discover how Hispanic cultural heritage is defined today -Understand the latest trends and shifts in identity. -Gain insights to craft resonant campaigns and enhance brand authenticity. -Stay ahead of cultural trends and make meaningful connections. 📅 When: Thursday, October 3 @10am CT / 11am ET 📍 Where: Virtual via LinkedIn Live | Mark your calendars! In 2018, Human Dot Plus’ groundbreaking study revealed that Hispanic cultural heritage goes beyond food and music, uncovering vital aspects of identity and experiences. Now, in 2024, they’ve revisited this crucial topic with a fresh perspective, analyzing 5 million digital conversations—including 400,000 from the Hispanic community—to track evolving perceptions and sentiments. You don’t want to miss it & stay tuned for more details! #HispanicHeritage #CulturalInsights #PRWebinar #Advertising #MediaProfessionals #DigitalTrends
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Our Mission. We aim to Connect | Celebrate | Counter-influence FEMALE FOUNDERS across the United Kingdom & Ireland. Connect | Through networking events, we strive to connect female founders across the United Kingdom & Ireland to learn, grow and find inspiration from one another. Celebrate | Through our Awards events, we aim to share influential stories and commemorate female founders who have made significant impact on their industry and community. Counter-influence | We are determined to influence the next generation of female founders and provide resources to the younger generation to achieve a continual increase in female founders across the demographic. Our short term goals | Successfully achieve our Connect | Celebrate | Counter-influence Mission in the United Kingdom & Ireland. Our long term goal | Expand our mission into Europe, North America, Oceania & Africa
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Join this inspiring and profoundly insightful, 13-minute short talk, that highlights the significant positive impact of Hispanic Heritage in the corporate world. Sharing this talk can foster a more inclusive environment, enhance team dynamics, and drive innovation. It will also make Hispanics in your team smile. 😉 📎 If you would like to get the downloadable version or the embed code for your website don’t hesitate to send me a Direct Message. During the 13-minute short talk, you will learn: · The 6 reasons why celebrating our contribution to the corporate world drives greater engagement and productivity (Minute 1:40 ) · Hispanic contribution to the US in numbers (Minute 3:20) · Why Latinos as a demographic cohort have not been knocked down during the most challenging times of modern history (Minute 5:20) · Powerful examples of adaptability, innovation, and strength. (Minute 6:30) · The three main characteristics why our heritage contribute to individual strength (Minute 8:20) · The three main characteristics why our heritage contributes to organizational strength (Minute 10:50) · The Role of Non-Hispanic Colleagues' Support and Allyship in the Corporate World (Minute 12:00) Feel free to share, if you would like to get the downloadable version or the embed code for your website don’t hesitate to send me a Direct Message.
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Our Mission. We aim to Connect | Celebrate | Counter-influence FEMALE FOUNDERS across the United Kingdom & Ireland. Connect | Through networking events, we strive to connect female founders across the United Kingdom & Ireland to learn, grow and find inspiration from one another. Celebrate | Through our Awards events, we aim to share influential stories and commemorate female founders who have made significant impact on their industry and community. Counter-influence | We are determined to influence the next generation of female founders and provide resources to the younger generation to achieve a continual increase in female founders across the demographic. Our short term goals | Successfully achieve our Connect | Celebrate | Counter-influence Mission in the United Kingdom & Ireland. Our long term goal | Expand our mission into Europe, North America, Oceania & Africa
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What does #HispanicHeritageMonth mean to you? This month we’re amplifying Hispanic voices in our industry. In our September Member Spotlight, Arturo Elizondo, CEO of The EVERY Company, shares: “National Hispanic Heritage Month is about celebrating our community’s achievements, increasing visibility and ensuring everyone feels they belong. This month serves as a critical reminder for all life science companies to build pathways for diverse talent.” “I never planned to work in biotech or start a company in Silicon Valley—I became a founder by accident, driven by the desire to solve a problem. I didn’t initially see these paths as options because I didn’t know anyone in these spaces who looked like me. Silicon Valley felt distant, almost like something from a TV show.” “I want everyone to understand that you don’t have to look a certain way to succeed—especially in biotechnology, where we have the power to change the world. Everyone should feel welcome to be a part of that change. That’s why honoring #HispanicHeritageMonth is so important.” Read more here: https://bit.ly/4e9ZKIC
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President & Principal | Leadership & Career Coach | Award-winning Author | Consultant | Speaker | Facilitator
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Architect of RAW leadership | Founder & CEO | Keynote speaker | Passionate about empowering girls and women | Let's connect and sign up to my newsletter below.
𝗜𝗧 𝗦𝗧𝗔𝗥𝗧𝗦 𝗪𝗜𝗧𝗛 𝗨𝗦. 𝗙𝗥𝗢𝗡𝗧 𝗢𝗙 𝗙𝗥𝗔𝗠𝗘 🖼️ 📷 As Jingjin Liu and I embarked on the journey of building ELEVATE, we understand the importance of representation. In search of inspiration for company photos, we typed "2 Asian female founders" into Google. To our surprise, the results were limited. They mostly showed individual founders within larger collages rather than showcasing pairs like us. We also couldn't find anyone else who looked like us. This was a clear sign of the scarcity of representation we face daily. But we believe in the power of visibility – "We can be who we can see." This isn't just a saying; it's a call to action. That's why we decided to take matters into our own hands. 📸✨ We aim to provide new images that others can look up to. We are here not just to add to the numbers but to fundamentally change the game. With ELEVATE, we're aiming to redefine the landscape for future generations of Asian female founders. Join us on this journey. Subscribe here 👉 https://lnkd.in/gG96pCgD If you're part of a team of female founders, share your photo! 📷 Xavier Keutch
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Award Winning Marketing Strategist & Creative Director | Human centered strategy, events and digital storytelling
1wGreat work!! Excited to see the research!!