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Of all the commemorations and celebrations we cover in this blog, Black Music Month has to be one of the most enjoyable to ponder. How did Black music affect the American culture? The answer has to be – profoundly and beautifully!! #fulfillment #ecommerce https://hubs.li/Q02CSfqP0

We could not let this month pass without wishing the incredible Vaughnette Bigford a Happy Black Music Month!!! In case you didn't know, June is the month to celebrate Black musicians' enduring impact and legacy and their creativity on music, culture, and history. We love you Vaughette!! Thank you so much for all your support and for gracing the world with your talent!! __________________________________________________________________________________ Want a way to keep up with all these special dates and occasions, DM and ask about getting your very own copy of the 2024 Caribbean CEO Publicity Calendar

“Representation only matters when it’s power to our people. ‘Cause our life is our music, and that’s Power To The People.” It’s our commitment to authenticity, accountability, and generating opportunities for Black artists, providing space for Black storytelling and spotlighting the importance of representation in Production Music. Will you sync with purpose? https://bit.ly/3RsFzMz

Beyoncé became the first Black woman to hold the No. 1 spot on Billboard’s Hot Country Songs chart with her single “Texas Hold ’Em.” Country music is big business. According to a report by Economists Incorporated, the music industry creates $170 billion in value annually to the US GDP, supports 2.47 million jobs across a wide range of professions, and accounts for $9.08 billion in export sales. The report also states that revenues in the music industry have a 1.5x multiplier on the broader economy, and there are 236,269 music-related businesses across the country. In Nashville, the music industry contributes $5.5 billion to the local economy, for a total output of $9.7 billion within the Nashville area. Music events are also an essential part of the local economy, bringing in tourists, creating jobs, and generating income for local businesses. Overall, the music industry has a significant economic impact on the US and local economies.

Country music is not just for white people. It's time to acknowledge the contributions of black artists to this genre, from the past to the present. #Beyoncé's recent album launch at the #SuperBowl has brought a lot of attention to this issue. Despite the lack of representation at country music awards, black artists have been using music to express themselves for centuries and this genre is no exception. Even Elvis Presley's music style was inspired by the black community, so was Rock n Roll, Jazz and House Music. This raises important questions about cultural appropriation, as discussed in my lecture at the British School of Fashion. The fashion and music industries often take inspiration from black culture without giving credit or equity. It's time to change that. We need to encourage more black artists to take on country music and other genres they have been excluded from, like Beyoncé and Lil Nas X. Let's celebrate the diversity of music and the voices that make it great. Check out this article by Essence Communications Inc. on the contributions of black people to popular music throughout history. #cultureappropriation

Continuing our journey into the influence of Black Music on consumer trends, today's focus shifts to the authenticity and relatability of these genres and their strategic use in marketing. Jazz, blues, hip-hop, and R&B not only shape brand identities but also foster a genuine connection with the Black community by reflecting their real-life stories and emotions. However, leveraging this influence in marketing demands a careful balance to avoid cultural appropriation and ensure representation feels respectful and authentic. Successful integration involves understanding the music's cultural significance, engaging with Black artists, and aligning choices with brand values. This respectful approach enhances brand relevance, supports economic empowerment, and avoids stereotypes, demonstrating the power of Black Music in creating meaningful consumer engagement while honoring its rich cultural legacy. #BlackHistoryMonth #BlackMusic #MarketResearch #ConsumerTrends #MRX #Marketing 

Authenticity in Action: Supporting Black Creativity Beyond Black History Month As the owner of a 100% Black and women-owned music publishing company with a 20-year track record of creating and licensing competitive music – Transition Music Corporation – it was disheartening to witness yet another Black History Month pass without a single project opportunity centered on our work. While I applaud the many corporations and independents who uplift Black voices and businesses during February, I believe there's room for deepening truly inclusive practices. Authentic support for Black creators and entrepreneurs extends far beyond a designated month. It's about recognizing that: - Black-owned businesses contribute to a vibrant creative industry all year round. - Our expertise and experience bring unique perspectives and value propositions. - Sustainable, equitable representation necessitates consistent and intentional inclusion. For all those committed to social consciousness and diverse representation, I pose these questions: - How can inclusion practices be actively audited to ensure Black-owned businesses have genuine opportunities? - Are Black creators and entrepreneurs integrated into creative decision-making and procurement processes beyond symbolic gestures? - If not now, when? When will we see a shift towards consistent, rather than performative, support? I invite you to consider Transition Music Corporation, and other Black-owned music companies, as you seek diverse perspectives and high-quality content throughout the entire year. Let's build a more inclusive industry where Black excellence is celebrated and supported every day. #BlackHistoryMonth #BlackOwnedBusiness #MusicIndustry #DiversityAndInclusion #Authenticity Note: Transition Music Corporation (TMC) is 100% women and black-owned, and ranks among the top 100 music publishers in the United States. TMC is the exclusive music provider for Byron Allen’s Allen Media Group, 34 series. TMC creates original music and licenses music to the major studios and independents alike. TMC music can be heard in films, TV shows, and promos, resulting in more than 500,000 global annual performances.

🧡Celebrating Black History Month with Give a Beat! 🎶 Our latest blog honors legendary black electronic musicians who've shaped music history with passion and innovation. Learn more about these legendary pioneers and icons by reading our blog here: #BlackHistoryMonth #GiveaBeat #MusicLegends