Amplitude’s Post

Curious to see more PLG best practices rise to the top as more companies experiment with this model. One key is the product not only has to be incredibly easy to implement and use, it also has to provide immediate AND long term value to create stickiness. That's not as easy as it might seem.

This article sheds light on the PLG and SLG market approach. Based on the research conducted below- there is a place for both. Choosing which one fits your business model for scalability can be a tough decision. Please let me know your thoughts. Olga Chronic BSIE, MBA ☧Ken Williams, Brandon Hoe, Bryan Batelli, David Shultis, Justin Ziccardi "The software sector had, for many years, generally believed that a clear distinction existed between the PLG and SLG target markets. Many industry participants and observers were convinced that the pure PLG approach worked best with small and medium-sized businesses (SMBs) or particularly tech-savvy buyers, while SLG was the only way to build a scalable business serving enterprise customers. More recently, however, there has been a debate over which model is more likely to lead to strong, sustainable, and efficient growth."

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What Are the Key Features of the Rapid Profit Machine? A Foolproof Money Making System

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This is such a good article. One of the trickiest parts of PLG/PLS is the “Need to parallel-process how you think about users vs customers vs buyers.” I wish someone had given us a seminar on this in week 2 of Clockwise. https://lnkd.in/gtPP5JY9

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