Amazen! Films’ Post

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Hi, my name is Cem Celik, the executive producer and CEO here at Amazen Films. In this video, I will show you how we approach each production to help you plan your next film more accurately. Although strategy, design, story creation, distribution, and promotion are vital and handled by our designated teams, I won’t delve into those details here. Let’s consider a testimonial, an interview, or even a simple music video. These can be achieved with an average camera operator, who typically works with a basic kit and a couple of lights to add depth and create a nicer atmosphere. However, if we have a simple story, perhaps for a social media post, we will require a better camera operator with storytelling know-how. They will need a location (which may have a cost), their kit, a story, and a shot list, which we also call a storyboard in bigger productions. These professionals will cost more, but the production is still fairly simple. It gets more complex when we start adding details to the story. For example, if we have actors, we will need a director with a wireless monitor to assess what is being captured. If the camera and actors need to be actively moving, we will probably need a focus puller with their own monitor to control the lens accurately. If the light at the location is insufficient or not helping the story, then a light technician and some lights may be needed. The location needs to be scouted and may require permits or negotiations with the owners and some decor with various additional props. The actors may need a hair and makeup artist and stylist to find their ideal outfit to help the story reach its ideal audience. As you can see, the list goes on and can grow exponentially. An average TV commercial requires approximately 50 creative, technical, and production crew members on set at all times. But it isn’t all bleak. There are many ways we can help manage the budget. If live action is too costly or not viable, a 2 or 3-dimensional animation and/or motion graphics can be the best alternative. As in this short example, it can even enhance the impact of a concept otherwise difficult to convey. Here you see a commercial for a new range of products that took us three days to shoot, with a smaller team but still 20-strong. Post-production, including editing, sound design, and color grading, took a further 4 to 5 days. This can give you some idea of the overall costs, considering the number of experts required to achieve the best results. It may still sound like a daunting task, but with an expert partner with a full internal vision like ours, anything is possible. All of us at Amazen Films will accompany you along the way in making the ideal decisions to achieve the best results. Want to up your video marketing efforts? Set up a consultation with us today: https://lnkd.in/d_SiUAh7 #digitalmarketing #videomarketing #brandgrowth #digitalcontent

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