Hi, my name is Cem Celik, the executive producer and CEO here at Amazen Films. In this video, I will show you how we approach each production to help you plan your next film more accurately. Although strategy, design, story creation, distribution, and promotion are vital and handled by our designated teams, I won’t delve into those details here. Let’s consider a testimonial, an interview, or even a simple music video. These can be achieved with an average camera operator, who typically works with a basic kit and a couple of lights to add depth and create a nicer atmosphere. However, if we have a simple story, perhaps for a social media post, we will require a better camera operator with storytelling know-how. They will need a location (which may have a cost), their kit, a story, and a shot list, which we also call a storyboard in bigger productions. These professionals will cost more, but the production is still fairly simple. It gets more complex when we start adding details to the story. For example, if we have actors, we will need a director with a wireless monitor to assess what is being captured. If the camera and actors need to be actively moving, we will probably need a focus puller with their own monitor to control the lens accurately. If the light at the location is insufficient or not helping the story, then a light technician and some lights may be needed. The location needs to be scouted and may require permits or negotiations with the owners and some decor with various additional props. The actors may need a hair and makeup artist and stylist to find their ideal outfit to help the story reach its ideal audience. As you can see, the list goes on and can grow exponentially. An average TV commercial requires approximately 50 creative, technical, and production crew members on set at all times. But it isn’t all bleak. There are many ways we can help manage the budget. If live action is too costly or not viable, a 2 or 3-dimensional animation and/or motion graphics can be the best alternative. As in this short example, it can even enhance the impact of a concept otherwise difficult to convey. Here you see a commercial for a new range of products that took us three days to shoot, with a smaller team but still 20-strong. Post-production, including editing, sound design, and color grading, took a further 4 to 5 days. This can give you some idea of the overall costs, considering the number of experts required to achieve the best results. It may still sound like a daunting task, but with an expert partner with a full internal vision like ours, anything is possible. All of us at Amazen Films will accompany you along the way in making the ideal decisions to achieve the best results. Want to up your video marketing efforts? Set up a consultation with us today: https://lnkd.in/d_SiUAh7 #digitalmarketing #videomarketing #brandgrowth #digitalcontent
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I Help Brands Grow Through Creative Social Media Strategies & Engaging Video Content | Social Media Manager & Video Editor
Color grading for Commercial videos and Film videos differs primarily in their objectives, techniques, and aesthetic goals due to the distinct nature of these mediums... 1. Objective & Mood: Commercial Videos- The goal is to grab attention quickly and often convey a specific message or promote a product. Colors are often more vibrant, clean, and polished to make products or services appear attractive. Mood can vary, but commercial grading is more about clarity, appeal, and brand alignment. Film Videos (Narrative/Feature Films)- Film grading focuses on storytelling and mood, contributing to the emotional tone of the scene or entire film. Filmmakers use a wide range of color palettes, from natural tones to stylized looks, depending on the narrative. There’s often more subtlety and artistic freedom to evoke specific feelings. 2. Time & Budget: Commercial Videos- The turnaround is often quicker due to tighter deadlines. The grading process might be more straightforward, especially if the aim is consistency across a brand. Budgets can vary but are often less flexible compared to film productions. Film Videos- Film grading tends to be a longer process, sometimes involving multiple rounds of review with directors and cinematographers. Budgets may allow for more detailed work, including nuanced color adjustments, bespoke looks, and dynamic grading for different scenes or emotions. 3. Visual Style: Commercial Videos- A clean and sharp look is often preferred, with focus on high contrast, bold colors, and polished visuals to catch the viewer’s eye quickly. Skin tones are kept natural, but overall brightness and saturation levels are typically higher. The style is often dictated by the brand's color guidelines. Film Videos- Grading for film is more varied and cinematic, often involving deeper blacks, lower contrast, and sometimes more muted, filmic tones. Film grading uses color to emphasize atmosphere, whether through warm, desaturated, or highly stylized looks. Different scenes might have entirely different palettes to reflect mood changes in the story. 4. Delivery & Formats: Commercial Videos- Typically graded for online platforms, television, or social media. Color grading may need to conform to different formats and standards like Rec. 709 (HD TV standard). Film Videos: Graded for theatrical release or high-end viewing platforms, requiring work in formats like Rec. 2020 or DCI-P3 (cinema projection standards). There’s a stronger focus on the cinematic aspect ratio and the look in large-screen environments. In summary, while commercial videos aim for clarity and brand-specific aesthetics, film videos allow more creative freedom, with a focus on storytelling and emotional depth through color. #colorgrading #film #commercial
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Video Strategist | Ignite Your Nonprofits and Corporate Reach | Influence with Compelling Content Creation and Strategic Multichannel Distribution | Director | Premiere Editor
Clients say " I just need a video" and then at times they're surprised at the investment of time and money involved. Why does it take time and money to produce videos? First of all it's a process. You have to go through many ideas before you decide on the approach and content. Now you're deciding the level of production. Do you need client monitors, do you need a makeup artist, do you need actors, do you need to find locations or perhaps travel. What resolution cameras should you use, and how many? Ok now it's time to edit, you can edit any number of ways. Different lengths, different proportions. Are you matching brand guidelines, or perhaps you have to create them. Then there's revisions and more revisions. How many people are involved in coming to a final product. Love to partner with you on your next project, please remember it's a process! #contentcreators #videoproduction #postproduction
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Clients say " I just need a video" and then at times they're surprised at the investment of time and money involved. Why does it take time and money to produce videos? First of all it's a process. You have to go through many ideas before you decide on the approach and content. Now you're deciding the level of production. Do you need client monitors, do you need a makeup artist, do you need actors, do you need to find locations or perhaps travel. What resolution cameras should you use, and how many? Ok now it's time to edit, you can edit any number of ways. Different lengths, different proportions. Are you matching brand guidelines, or perhaps you have to create them. Then there's revisions and more revisions. How many people are involved in coming to a final product. Love to partner with you on your next project, please remember it's a process! #contentcreators #videoproduction #postproduction
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Recently I made a spec motion piece and pitched it to the company I featured in the piece… This was my first time pitching a spec piece to a brand, and I wanted to make sure I nailed it. This particular brand has only been on the market for 6-7 years, and despite having a really cool product, their visuals had left something to be desired until recently. They debuted their product at this year’s Olympics and with that was a noticeable uptick in the quality of their visuals. Seeing this I knew my spec was going to nail the timing. It took 2 months of planning to produce this shoot. I collaborated with one of my fav female cinematographers to bring it together, and she and I spoke most days sending references back-and-forth and adjusting the run of show. I called in favors from top talent that I’ve worked with previously, found locations that were willing to let us shoot pro-bono (unless the spec sells), and studied the brand to figure out any brand guidelines (I.e. are branded shoes ok? How do they normally style? What kind of customer/demographic are they targeting with their talent selection?). The cinematographer and I collaborated on the budget for the crew we would need to hire to pull this off—drone pilot, gaffer, PA, on-set producer, editor, etc. Pulling off a high production value spec motion piece is no small feat. But the final result…worth its weight in gold. I sent the piece off to the brand with an offer to sell, and I heard back that it was passed along to the CEO for a decision. A win. :) 🥇 I’ll wait to hear what their decision is before I can make the piece public, but if it doesn’t sell then the pride I feel in what we were able to accomplish is more than enough for me. I can’t wait to show you all. ✨ - Creatives, I’m curious, do you like it when directors send you spec work? What’s your hot take? - Directors and photographers, what was the last spec piece you made that sold and why do you think it worked? 🤍
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Life through the eyes of a digital colorist challenge, and, GPT pretty much nailed my whole life in 1.5 seconds....anyone agree? Life through the eyes of a digital colorist is a vibrant and dynamic experience, filled with hues, shades, and tones that shape the world around them. Each day presents a canvas waiting to be painted with emotion, mood, and atmosphere. Here's a glimpse into what it might be like: Seeing the World in Color: For a digital colorist, the world is a palette of endless possibilities. They notice the subtle variations in shades and tones that others might overlook. Whether it's the warm glow of a sunset or the cool blue of a rainy day, every moment holds potential for inspiration. Bringing Stories to Life: Digital colorists play a crucial role in the storytelling process, using color to enhance mood, evoke emotion, and guide the viewer's experience. They collaborate closely with directors, cinematographers, and other members of the creative team to ensure that the visuals align with the narrative vision. Attention to Detail: A keen eye for detail is essential for a digital colorist. They meticulously fine-tune colors, adjust contrast, and balance light to achieve the desired look and feel for each scene. Every decision they make contributes to the overall aesthetic and impact of the project. Embracing Technology: In the digital age, technology is a digital colorist's best friend. They leverage sophisticated software tools and techniques to manipulate colors with precision and efficiency. From color grading software to high-resolution displays, they stay at the forefront of technological advancements in their field. Creative Collaboration: Collaboration is key in the world of digital color grading. Digital colorists work closely with directors, cinematographers, and other members of the post-production team to bring their collective vision to life. They welcome feedback and iterate on their work to achieve the best possible results. Problem Solving: Like any creative endeavor, digital color grading comes with its challenges. Whether it's correcting for inconsistencies in lighting or achieving a specific aesthetic goal, digital colorists approach each project with a problem-solving mindset. They experiment, innovate, and adapt to find solutions that meet the needs of the project. Satisfaction in the Finished Product: There's a sense of fulfillment that comes from seeing the final product of their labor. Whether it's a feature film, television show, commercial, or music video, digital colorists take pride in knowing that their work has contributed to the visual storytelling process. In essence, life through the eyes of a digital colorist is a blend of artistry, technical skill, and creative collaboration. It's a journey of exploration and expression, where each day is an opportunity to create something beautiful and impactful.
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ALERT: NEW COMMERCIAL WORK! Picture this: 40 people on set, including over 20 actors and 10 crew members, all relying on you to deliver. There’s no way you can personally guide each person through every shot, every scene, every moment. That’s where your team comes in. It’s all about having a solid team you can trust to nail their roles without you having to micromanage every little thing. I had an amazing crew that knew exactly what to do—whether it was setting up lighting, choosing the right lenses, or handling hair and makeup. Having experts on your team means you can focus on what you do best—be that directing or shooting, etc.—while they take care of their specialties. It’s less stress, fewer fires to put out, and a smoother production overall. Trust me, things never go 100% as planned, but when you have a crew that’s prepared and knows their stuff, you can handle anything that comes your way. And here’s a little secret for those looking to get more gigs in this industry: It’s not about having the latest gear or the flashiest portfolio. It’s about being someone people know, like, and trust. Show up, do the work, be reliable, and bring that positive energy to the set. That’s how you get called back for more jobs and build a rep as someone people want on their team. So, if you’re serious about leveling up, focus on building those relationships and being the kind of person others can count on. It’ll take you further than any piece of equipment ever could. Client: @jeremiahsice Production Company: @kyleloftusstudios Production Crew: - Executive Producer: @kyleloftusstudios - Director: @kyleloftusstudios - Assistant Producer & Assistant Director: @serenaisata - Director of Photography: @kyleloftusstudios - Camera Operator A: @enmanuelzabala18 - Camera Operator B: @christophergote - Key Gaffer: @Andrew._.c0x - G&E Swing: @dp_ot - Hair & Make-up: @kdianeartisty - BTS and Production Assistant: @cinematicframesstudios - Editor & Colorist: @_jpsinger #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography
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Here are some valuable hacks for cinematography: *Camera Angles and Movement* 1. Dutch Angle: Create tension with an off-center, tilted shot. 2. Static Shot: Emphasize drama with a fixed camera. 3. Dolly Zoom: Combine zoom and dolly for a unique perspective. 4. Handheld: Add intimacy with a handheld camera. 5. Multi-Axis Movement: Use gimbals or stabilizers for smooth motion. *Lighting* 1. Natural Light: Utilize available light for authentic scenes. 2. Softbox Lights: Create flattering, soft light. 3. Backlighting: Separate subjects from backgrounds. 4. Color Temperature: Experiment with warm/cool tones. 5. Practical Lighting: Incorporate on-set lighting fixtures. *Composition* 1. Rule of Thirds: Balance elements in-frame. 2. Leading Lines: Guide viewers' attention. 3. Framing: Use natural frames (e.g., archways, doorways). 4. Symmetry: Create visually appealing balance. 5. Negative Space: Emphasize subjects with empty space. *Camera Settings* 1. Shallow Depth of Field: Isolate subjects with aperture. 2. Slow Motion: Enhance drama with reduced frame rates. 3. High Frame Rates: Capture smooth motion. 4. ISO Control: Manage noise and grain. 5. Color Grading: Enhance mood with color adjustments. *Equipment Hacks* 1. DIY Dolly: Use a skateboard or wheelchair. 2. Homemade Softbox: Create a softbox with cardboard and fabric. 3. Phone Lens Adapters: Achieve unique perspectives. 4. Reflector Panels: Control light with DIY reflectors. 5. Camera Rig: Build a custom rig for stabilized shots. *Post-Production* 1. Color Grading: Enhance mood and atmosphere. 2. Sound Design: Add depth with sound effects and Foley. 3. Editing Tricks: Use jump cuts, match cuts, and montage. 4. Visual Effects: Enhance scenes with CGI. 5. Audio Mixing: Balance sound levels and frequencies. *On-Set Hacks* 1. Storyboarding: Plan shots and sequences. 2. Shot List: Prioritize and organize shots. 3. Camera Checks: Ensure proper settings and focus. 4. Communication: Collaborate with crew and talent. 5. Time Management: Stay on schedule. *Inspiration* 1. Study Film Classics: Analyze iconic cinematography. 2. Attend Workshops: Learn from industry professionals. 3. Experiment: Try new techniques and styles. 4. Collaborate: Work with other creatives. 5. Stay Updated: Follow industry trends and new technologies. Some recommended resources: - "The Filmmaker's Handbook" by Steven Ascher and Edward Pincus - "Cinematography: Theory and Practice" by Blain Brown - American Cinematographer Magazine - YouTube channels: Film Riot, Cinematography Essentials, and The Film Look Would you like more specific advice on a particular aspect of cinematography?
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The Definitive Guide to Creating a Film and TV Mood Board https://ift.tt/v5Um67P Tell me if this has happened to you: you're trying to pitch on a commercial or film, and you're having trouble communicating with the producers about the look and the feel of the project. Maybe the most important part of the pitch process is communicating how the audience should react. If you want to make sure everyone is on the same page, you might need to create a mood board. Creating a director's mood board is an essential step in pre-production for any film or television project. It serves as a visual blueprint, expressing the intended aesthetics, tone, and mood of the upcoming production. So let's go through how to make one together. This comprehensive guide will walk you through the process of creating an effective director's mood board, providing a solid foundation for your creative vision. Creating a Director's Mood Board for Film and TV Creating a director's mood board is an essential step in the pre-production phase of film and TV projects. A mood board helps directors visually communicate their creative vision to the production team, including the cinematographer, production designer, costume designer, and other key collaborators. Understanding the Importance of a Mood Board A mood board, sometimes referred to as an inspiration board, is a collage of visual elements such as images, color palettes, and videos. It's a creative tool that encapsulates the envisioned look and feel of a film or TV show. The Mood Board Is A Visual Communication Tool A mood board is a potent communication tool. It provides a tangible representation of abstract ideas, making it easier to share your vision with your team, including designers, cinematographers, and actors. By offering a shared visual reference, mood boards facilitate collaboration. They allow everyone involved in the project to contribute ideas and suggestions, refining the overall vision. From costumes and set designs to lighting to shot composition, a mood board guides various aspects of the production process. It ensures consistency in aesthetic decisions, contributing to a cohesive final product. What Are the Key Components of a Mood Board? I find it pretty flattering when directors make mood boards for screenplays I've written. It helps me understand their vision and make sure we are all on the same page. There are some essential components that help get this message across. When crafting a mood board, consider including the following elements: Characters Include visual references that capture the essence of your characters. This could include photographs, sketches, or even color palettes that reflect their personality or emotional state. Who's in this project? Who do you think should play them? Locations and Set Design Visuals representing the desired locations and set designs can help your art department understand your vision. Include images th...
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"What’s the #1 secret to landing and keeping those high-ticket clients like Gatorade? It’s not just about making the coolest content. It’s about solving problems and creating real results. Sure, charging more might be tempting, but the real magic happens when you shift your focus. Think about this: When you invest in something, you expect results, right? Well, so does your client. Stop chasing the “cool” factor and start listening. Understand your client’s pain points and how you can alleviate them. 🧩 Your goal? To minimize their pain and inconvenience while delviering results that MATTER. If you can do that, they’ll keep coming back, again and again. Believe in yourself and your passion. Building and scaling a creative business or personal brand takes time and effort. Stay dedicated, show up, and understand that the journey to attract globally recognized clients isn’t always easy, but it’s definitely worth it. 🚀 Ready to make your dreams a reality? Focus on results, not just aesthetics, and watch your business soar. 🌟 Client: @gatoradeja @gatorade Agency: @nobox Production Company: @kyleloftusstudios Athletes: @original_ants @wayne_jumpsquad8 Production Crew: - Executive Producer: @hellokyleloftusstudios - Director: @hellokyleloftusstudios - Producer & Assitant Director: @christophergote - Director of Photography: @hellokyleloftusstudios - Camera Operator: @enmanuelzabala18 - Photographer: @hermaximo - Key Gaffer: @dp_ot - Hair & Make-up: @nataliermua - Wardrobe Stylist: @kellielynndreher - Prop Stylist: @mickeymcclain - Production Assistant: @dreamersplayground.co - Driver: Keyonn Golden #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography
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Host of “Last Looks” YouTube/ Media Futurist /Media Consultant /Climate Advocate/ Jet Pack Aficionado 🚀/ Cultural Wanderer 🇺🇸 🇹🇷/ Ancient Civilization Explorer/ Ancient Food Author/ Writer/ Creator /AI Enthusiast
YOUR VALUE Determining your value in media production involves a multifaceted approach, considering your role, responsibilities, experience level, and unique skills. Whether you’re a department head, a key crew member, or somewhere in between, understanding how to gauge your worth is crucial for career advancement and negotiation. Role and Hierarchy Your position within the production hierarchy significantly influences your value. Department heads like Directors of Photography, Production Designers, and Chief Editors wield considerable influence over the creative direction and execution of projects, reflecting higher value. Similarly, roles with specific technical expertise, such as Camera Operators, Gaffers, or Makeup Artists, are invaluable for their contribution to the visual and aesthetic elements of production. Experience Level Experience adds to your value exponentially. With each project, you gain not only technical skills but also problem-solving abilities, industry knowledge, and professional networks. Seasoned professionals often have a portfolio that showcases their versatility and successes, making them more sought-after. Specialization vs. Versatility Specialization in a niche area, such as drone cinematography, special effects makeup, or historical wardrobe design, can set you apart in a crowded field, potentially increasing your value. Conversely, versatility and the ability to wear multiple hats effectively, especially in smaller productions or independent projects, can also enhance your worth. Reputation and Reliability Your reputation for reliability, creativity, and teamwork contributes significantly to your value. Professionals known for delivering high-quality work on time and within budget are highly valued. Building a positive reputation involves consistent performance, effective communication, and the ability to collaborate well with others. Education and Training While on-the-job experience is crucial, formal education and training in your field can also enhance your value. This might include film school degrees, technical certifications, or specialized workshops. Continuous learning demonstrates your commitment to your craft and willingness to stay updated with industry trends and technologies. Negotiation Skills Understanding your value is one thing; effectively communicating it is another. Develop negotiation skills to articulate your worth and advocate for appropriate compensation and opportunities. Be prepared with examples of your work, positive feedback from past projects, and a clear understanding of market rates for your role and experience level. Networking and Visibility Increasing your visibility through networking can also elevate your value. Attend industry events, participate in workshops and panels, and engage with peers and mentors online and offline. A strong professional network not only opens doors to new opportunities but also enhances your credibility and worth in the industry.
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