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The article from Yahoo Finance discusses Walmart’s latest strategic move in the digital advertising space, marked by its $2.3 billion acquisition of smart TV maker Vizio. This move is part of Walmart’s broader efforts to compete with Amazon and other retailers in digital advertising. Walmart aims to increase its ad revenue significantly, leveraging Vizio’s technology to enhance in-home advertising and e-commerce. The article also highlights the general trend among retailers like Instacart, Target, and Amazon, who are expanding their digital ad sales. Walmart’s strategy represents a shift towards integrating technology with retail, emphasizing the importance of digital advertising in retail and e-commerce sectors. This is absolutely wild. Walmart is now completely vertically integrated into the ad experience for a consumer. They own a part of the OTT mechanism for content delivery, can obtain viewership numbers at a very granular level, can utilize cross screen and cross device data and understand viewership habits that tie back to purchase data. We’re creeping towards this holy grail of connecting front end user behavior directly to a conversion without any middle-man data. #ott #adtech #digitaladvertising #digitalmarketing https://lnkd.in/e7g8qbZk
Exciting times for digital advertising! Walmart's strategic move is definitely shaking up the industry. Amar Bhakta
Senior Marketing Automation Specialist | Marketing Consultant | 𝙁𝙀𝙀𝙇 𝙁𝙍𝙀𝙀 𝙏𝙊 𝘾𝙊𝙉𝙉𝙀𝘾𝙏 🖇️
6moWalmart's strategic acquisition of Vizio is truly game-changing in the digital advertising landscape. Exciting times ahead! Amar Bhakta