Amar Bhakta’s Post

𝗛𝗼𝘄 𝘁𝗼 ‘𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮’ (Part II) 𝗮 𝗹𝗮 𝗪𝗮𝗹𝗺𝗮𝗿𝘁 Retail media is now a nearly $40B industry. The retail giant Walmart is number 2 only to Amazon in this space and has made serious strides to position itself as significant competitor for Amazon’s ad dollars. Walmart is one of the fastest growing retail media ad businesses, closing off its most recent fiscal year with $2.7B ad revenue (which accounts for less than 1% of the company’s total annual revenue) and is expected to grow its retail media business by 42% in 2023. Walmart’s retail media products: 1️⃣ Brand ads 2️⃣ Brand stores 3️⃣ Video placements 4️⃣ Display Self-Serve (DSS) 5️⃣ Walmart DSP 𝘕𝘦𝘸 Walmart Connect is rolling out a sponsored video advertising format ahead of the holiday shopping rush. This on-site video solution is positioned as key stepping stone towards offering more robust upper-funnel options for brand partners. 𝗟𝗼𝘄𝗲𝗿 𝗳𝘂𝗻𝗻𝗲𝗹 ➡️ 𝗨𝗽𝗽𝗲𝗿 𝗳𝘂𝗻𝗻𝗲𝗹 The news demonstrate how mature retail media networks are moving past purely performance-based advertising into areas of marketing that are oriented around brand-building. #RetailMedia #eCommerce #DigitalAdvertising

🚀 Retail media is on the rise, set to reach a whopping $109.40 billion by 2027! 📈 Driven by the online shopping surge, it's eyeing the spot as the second-biggest ad channel. 🛒 Challenges abound, but Amazon and Walmart are leading the charge. 🥇 Check out the full story at DesignRush🌐📊 Link in comments 👇 #RetailRevolution #AdTrends #EcommerceBoom #Retail #AdChannel #Ads #Advertising #Amazon #Wallmart

Great insights from EMarketer's latest article. While it's impressive to see how strongly YouTube contributes to Alphabet's revenues, what really caught my eye is Walmart's presence in the list of companies with over $2 billion in digital ad revenues. 💰 I anticipate we'll see more retailers joining this list in the coming years as they refine their Retail Media strategies and capitalize on both their online and in-store traffic. 📈 Read the Article Here: https://lnkd.in/gg__mTEN #DigitalMarketing #RetailMedia #AdRevenue #eCommerce #YouTube #Walmart

Walmart's ads business grew 28% year-on-year, reaching $3.4bn. In an attempt to keep this momentum going, it was recently announced that Walmart is acquiring TV maker Vizio in a deal worth $2.3bn. Walmart has said the deal will “create new opportunities to help advertisers connect with customers, empowering brands with differentiated and compelling opportunities to engage at scale and to realize greater impact from their advertising spend with Walmart.” What that basically means is... "We want to create a more competitive product to Amazon and Roku. We want to analyse customer watching habits so we can improve the effectiveness of our targeted ads". Yeah, that sounds more like it. It's a move that focuses more on gaining customer insights, and I reckon there's more to come. So, how does that make you feel as a consumer? Are you utilising customer insights and market research for your business? Or is the something you're fairly new to? Did you know that your website can also provide interesting insights into visitor's browsing habits? Has anyone ever shown you? Drop me a DM if you'd like to know more! #Advertising #Marketing #News *source : https://lnkd.in/e9Ve2Aif

📺 Walmart to expand its ad business by acquiring VIZIO’s smart TVs, which includes VIZIO Ads platform. The plan is to grow its ad revenue business by 40% in 2024 🚀 🛍️ Interesting to see how big #retailers can grow revenue in the advertising space. #retail #retailmedia #advertising Amazon Instacart Target Globant

Navigating high Cost Per Click (CPC) rates in digital advertising, especially within the context of Sponsored TV versus traditional ad formats, requires a strategic approach. 🤝 Michael Maher, Chief Idea Officer of Cartology, points out that although Sponsored TV commands higher CPCs, the visibility and impression rates—often three to four times higher than traditional search ads—can significantly justify the investment. 💡 This highlights the necessity of evaluating the trade-offs between cost and potential reach in different advertising mediums. 🎯 In the realm of digital advertising, particularly when comparing Sponsored TV to other formats, it's crucial to not just manage costs but to maximize the value each click brings. 👍 For those looking to deepen their understanding of digital advertising strategies, particularly in how Sponsored TV can be leveraged against other ad types for greater impact, follow our page. We offer continuous insights and discussions on how to optimize your advertising spend and achieve superior marketing outcomes. #CPCManagement #ConversionOptimization #AdSpendWisdom #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel

With Vizio's 18 million active accounts and ACR data, Walmart Connect is poised to redefine the retail media landscape, driving personalized advertising to new heights. This move marks a seismic shift in the retail and advertising ecosystems, creating new opportunities for innovation and impact. https://hubs.ly/Q02nCX3p0

#Retailmedia networks — the advertising publishing platforms — of e-commerce, retail and consumer companies like #Amazon, #Walmart and #Kroger are attracting billions of dollars in advertising, according to data from eMarketer and GroupM, the media investment arm of WPP, the world’s biggest advertising group. Global retail media ad spending is expected to more than double from $114.18 billion in 2023 to $233.89 billion in 2027, according to eMarketer. https://lnkd.in/eFEht9iN

Roll up roll up let's make some dough with the Retail Media Roadshow! Three reasons to join the bandwagon NOW!... 1. We’ll soon wave goodbye to third party cookies. Traditionally, cookies enabled targeted advertising based on consumers’ online behaviour. Retail media is a viable replacement. 2. The cost of advertising is skyrocketing on platforms like Meta, Google and TikTok. Retail media offers an alternative, cost-effective method of advertising. 3. Amazon generated $11.6 billion of revenue in the fourth quarter of 2022 from advertising. We’ll let you read that sentence again. Our latest eBook (written with Snowflake) explores how retailers can make the most of their first party data for successful retail media. Link in the comments below. #retailmedia #amazon #cookies #advertising #media Peter Denby, Adam Barrowcliff, Damon Bryan, Jag Tumber, HyperFinity

Retail media is headed toward its $100 billion milestone. Not only that, Insider Intelligence|eMarketer has actually upgraded our forecast for US retail media ad spend, even in a year that's been difficult for digital advertising. Why so optimistic? 📺 CTV partnerships are moving retail media up the funnel. 🤝 Other off-site add opportunities are leveraging retailer data. 📦 Amazon Ads and Walmart Connect are showing up strong. Link to story in the comments!