Amanda Marcovitch’s Post

MrBeast, the renowned YouTuber, is making waves in the entertainment industry with a reported $100 million deal for his own television show on Amazon Prime Video. This strategic collaboration aims to capitalize on MrBeast's colossal YouTube following of 233 million subscribers, providing Amazon with a unique content creator, while empowering the YouTuber to produce premium content with substantial financial backing. The landscape of content creation is evolving, and this lucrative deal reflects the changing dynamics in the industry. What are your thoughts on this shift? Source: Earn Your Leisure #MrBeast #AmazonPrimeVideo #ContentCreation #StreamingPlatform #EntertainmentIndustry

If you are considering building brand awareness on YouTube this article provides some insightful data points: 1) YouTube makes up 9.7% of viewership on both Traditional and Connected TVs in the US (Netflix ranks second, claiming 7.6% of viewership). 2) Over 1 billion hours of YouTube content are watched on TV screens each day. 3) More than 150M Americans watch YouTube on Connected TVs each month. 4) YouTube is arguably the home of the creator economy, being home to over 60M creators who are incentivized via it's partner program. (fun fact: "Baby Shark Dance" has been been viewed over 15 billion times :)) Click to learn more and feel free to add your thoughts/questions in the comments below 💡 #youtube #tv #creatoreconomy

📺💰 YouTube Is Now a $455 Billion Media Giant! 💰📺 In an astounding milestone, YouTube has grown into a $455 billion media giant,which is more that 50% above Netflix market cap. With millions of creators and billions of viewers worldwide, YouTube continues to dominate the digital media landscape. #YouTube #MediaGiant #DigitalMedia #TechNews #EntertainmentIndustry #YouTubeCreators #VideoPlatform #OnlineStreaming #MarketValue #InnovationInMedia

CEO Robert Conzo, CFP® shared insights with Carmen Reinicke regarding YouTube’s rising influence, noting, “YouTube is really vying for positioning against Netflix in a big way,” said Robert Conzo, chief executive at The Wealth Alliance. “They’re going to be a force to be reckoned with in the future when it comes to content and playing in that space that Netflix has dominated so strongly.” This shift in the streaming landscape mirrors broader economic trends as digital platforms continue to drive market dynamics. Read more in Bloomberg: https://lnkd.in/gVix36xj #Inflation #Streaming #MarketTrends Disclosures: https://lnkd.in/gD_82YNf

More on the #AdSales slowdown ... Within the last month or so, Twitter and Spotify, among others have cut jobs or ended deals, among other moves, due to lower online #advertising revenue. A new entrant: Netflix, and its ad-partner Microsoft. The Wall Street Journal reports the former is reworking its arrangement with the latter as it negotiates to add other ad sellers and lowers its prices. Netflix added a $6.99 monthly ad-supported streaming option [you know — like the broadcast TV it was supposed to replace] last year. Talks center around minimum guarantees Microsoft owes Netflix under the current deal. If it doesn't sell enough juice, it sends more of its own lemons. Ad buyers say Netflix has cut prices to $39 to $45 per 1,000 viewers, down from $45 to $55, the Journal has reported. #Media #Streaming #ArtsAndEntertainment

Why is YouTube not judged like TV? No-one would bat an eyelid at a 30 second ad on TV, yet YouTube bring back a 30 second unskippable slot and there's uproar 🙄 The content is consumed like traditional TV, but the skip function over time has made users inpatient with ads (fair enough!). I actually love the skip function, because YouTube doesn't charge it's advertisers for skipped content. BUT I think it's great to have an unskippable option to test too. Advertisers still have a choice, as do users (buy the premium option with no ads if you hate them that much!) What's the big deal? 🤷♀️ #youtube #videoads #streamingads https://lnkd.in/eYY4tjNk

YouTube Is a $455 Billion Media Giant Hiding in Plain Sight * Potential value may eclipse streaming peers such as Netflix * Separating part of YouTube could boost Google shares: Needham YouTube has a dominant and growing share in streaming, as consumers shift away from broadcast and cable Investors attach a $2.3 trillion valuation to Alphabet Inc. for its status as an internet search behemoth and AI innovator. Yet even that massive figure underplays YouTube’s true worth, according to analysts at Needham & Co. The streaming unit is one of the world’s most valuable media companies and worth at least $455 billion on its own, Needham’s Laura Martin and Dan Medina wrote in a July 3 note. That’s more than 50% above Netflix Inc.’s market cap. https://lnkd.in/eesPngKJ

This stock tumbled because knowledgeable people know how hard it is to get a streaming service to work. Ask people at Netflix, Apple TV, Amazon streaming, CrunchyRoll, YouTube or let the engineers on Disney tell you how hard it was to get that thing working as well as it does today. Trump has zero hopes of attracting that kind of engineering talent or establishing the infrastructure needed to service any significant amount of customers. The logistic challenges are insurmountable. I was thinking of buying puts on the next all-time-high but maybe this stock is already wrecked and headed for delisting. EDIT: ....but on the other hand, somehow frankspeech.com is a thing that exists. #wallstreet #daytrader #daytrading #daytrade #stockoptions #stock #stockmarket #wallstreetbets

YouTube is slowly taking over from traditional TV. It is the only social platform that has grown for nine years in a row. More and more people and devices are using YouTube. With its exclusive content like movies, drama series, and live sports, YouTube might shut down traditional TV stations or turn them into YouTube streaming services. #YouTube #YouTubeMarketing #YoutubeRAutomation

Bloomberg highlights a stat (article in the comments below) that has received a good amount of attention, but I don’t think we can restate enough: YouTube is the most-watched streaming service on televisions, and streaming outrates broadcast networks, effectively making YouTube THE HIGHEST RATED NETWORK on TV. (And this is measured through Nielsen metrics, not conflating YouTube views with Nielsen panel measurement, as some are wont to do.) Ten - even five - years ago, it was more challenging to get a creator’s fan following to a new platform because you were asking them to move to a different device, engage with the content differently, and, more likely than not, pay for a new subscription—whether cable, streaming, or a mobile plan ( 👋 Go90!). When I’m asked, “how are we going to get a creator’s fans to follow from social to a different platform,” I think, “they’re already there!”  I’m not suggesting it’s easy to get fans to follow a creator from YouTube to, say, Tubi or Netflix. Still, as the world has evolved, it’s more of a question of translating fans between apps than it is entirely different viewing experiences.  That’s good news for emerging apps, particularly in the FAST/AVOD space, and good news for creators.  It means high-quality, high-engagement creator-driven content can be a reliable and cost-effective driver for emerging connected TV platforms, particularly when made available without requiring fans to sign up for a new subscription fee. #EquityCrowdfunding #Creators #CreatorFinancing #CreatorEnterprise #CreatorMiddleClass #NewHollywood