Amanda Kostic’s Post

The future is female.

🚨 LIVE SPORTS! LIVE SPORTS! LIVE SPORTS! 🚨 Do not let anyone fool you into thinking that television is dead. Time and time again, television proves to be the most effective medium for reaching a large number of individuals at once... and live sports is the the epitome of that. Live sports is where your viewers are at, and where you need to be advertising. Also, Caitlin Clark is a beast. #Scripps #Denver7 #ABC #LiveSports #TelevisionAdvertising

Women should run the world

What a statistic! 18.9 Million viewers for the Women's Final, that's over four million MORE than the Men's Final. Yes, this speaks volumes to Caitlin Clark's star power, but also it points to a growing trend in the popularity in Women's sports around the world. From the increase in viewership of Women's basketball, to the record-breaking attendance and TV deals in the National Women's Soccer League (NWSL) - its becoming harder and harder to ignore the growth of female athletics in the United States and around the World. Great things on the horizon in Women's Athletics for sure! #NCAA #WomensSports #BAL

There are many different theories floating around about how this milestone was reached (some evoking a visceral reaction)...figure I'll throw my 2 points in (see what I did there?): A few of the standing theories: - Sunday vs. Monday Games - People wanting to watch a more cerebral, well executed basketball performance (Women) vs. a more athletic feats performance (Men). - Caitlin Clarks popularity Like most situations, it's likely not a matter of a single factor but a blend of many. Removing emotion from the equation allows a clearer view of the truth within the array of potential variables. That said, I wonder: 1) How NIL helped this - I imagine the possibility for athletes generate revenue has increased their game/season/team type posts. 2) Who is better at social media? I'm going to go with Women on this. Anyways it was a great 2 days for college basketball - great games, great teams, great players - can't wait until next March! What do you think? #collegebasketball #marchmadeness #nationalchampionship #nil

🏀 In the world of professional basketball, the disparity in pay between WNBA and NBA players has always been a topic for debate. While NBA players are known for their multi-million dollar contracts and lucrative endorsement deals, the average salary of a WNBA player pales in comparison. 💵 The average salary for a WNBA player is around $100K per year. In contrast, the average salary for an NBA player is approximately $8-10 million per year. 🤔 Why the Disparity? One of the primary reasons is revenue generation. The NBA brings in significantly more revenue than the WNBA, largely due to higher TV viewership, larger sponsorship deals, and higher ticket sales. Another factor is societal perceptions of women's sports. Women's basketball, like many women's sports, has historically been undervalued and underappreciated. Gender stereotypes and biases play a role in shaping these perceptions, leading to less media coverage and fan support for women's sports compared to men's sports. 🌟 But times are changing now! Thanks to the astonishing young talent in this year's NCAA Women's Basketball Tournament, the viewership for the women's tournament skyrocketed. The final game was the most watched basketball game (women's, men's, college or pro) in 5 years. Viewership of women's basketball is on the rise, challenging longstanding stereotypes and biases. As more fans recognize the skill and excitement of the game, support for women's sports is growing. It's time to break free from outdated gender norms and give women's basketball the recognition and support it deserves. #WNBA #NCAA #Basketball

🏀 In our latest Geeks Who Like Sports episode, we discuss Caitlin Clark, the most prolific women’s basketball player in collegiate history, and why USA Basketball is overlooking her. Already a WNBA star, this oversight could drive her to greatness. What do you think about this decision? Join the conversation! #WomensBasketball #CaitlinClark #SportsTalk

Have you had a great year? Are you on track to hit your goals? How did you prepare? How did you perform? This talk with the Alabama basketball team translates directly to our daily business efforts. If you want to be the best you have to prepare and perform at high levels. #preparation #performance #team #best

𝗡𝗕𝗟𝟭 𝗡𝗼𝗿𝘁𝗵 𝗪𝗼𝗺𝗲𝗻 | 𝗦𝗲𝗮𝘀𝗼𝗻 𝗣𝗿𝗲𝘃𝗶𝗲𝘄 🗞️ The NBL1 North Women's basketball season tips off on April 11. Preview this year with The Courier-Mail's analysis of key recruits, players to watch, and overall predictions. 📰 Read more (pay-walled) 👇

If you want to know the success that goes into building a winning program, take a listen to this recent episode with Abbey Hsu and Paige Lauder of Columbia Women's Basketball. They speak about culture, leadership, a love for basketball, the habits they build and even career goals. If you like to hear athlete's thought processes and their experiences, this episode is for you. Show some support for Columbia Women's Basketball. #collegesports #linkedinsports #sportscontent #sports