Alysio’s Post

=> Educate your audience => Give it all away for free => Build an amazing brand ^We’ve been led to believe that this is enough. If you're selling a service, then okay, it's enough because you're selling the execution of those ideas. But if you're a SaaS product, through personal experience, I've personally found it's not enough. (maybe you have a different experience and if so I'd love to hear it) you can do alllllllll those things and people can still have NO IDEA what your product does or why they need it. Let's break it down: "Educate the Audience" I can have the best sales podcast in B2B sales. It can scream the Lavender 💜 narrative that 1:1 personalized email is the way. It can have extremely valuable info that makes my listeners 100x better. But if there’s no association to the product, in their mind, they got everything they needed. They're never even sparked to think about what Lavender is/does. "Build an Amazing Brand" You can create the most memorable ad campaigns in the world. You can have an industry talking about how forward-thinking you are. You can be shared in a million Slack channels. If nobody knows what the product does it won't go any further than, "haha that's great." "Give it all away for free" *See 'Educate your audience' and 'Build an Amazing Brand' Your product needs to be woven into the purpose of a content series. Some examples from LavenderLand: Jen vs. Will: The purpose of the show is to create engagement with front-line sellers. It's creates social engagement from viewers picking a side and sharing that publicly. It drives a lot of traffic back to LavenderLand. It also creates awareness about what Lavender does because it's bingeable. And every few episodes the competitions are based around the product in some way. 3 Minute Sales School: The purpose is to teach front-line sellers how to tactically write better emails. We build strong relationships with our audience because those emails come directly from them. We use the tool as the grading mechanism. Without the tool to objectively pick a winner, the series doesn't exist, which is why we can show the tool in every episode and it's not a sales pitch. Over the course of several episodes, your start to associate the tool with the winning email. We've shown people exactly how they can use the product in a way they want to binge. Pardon the Outbound: We based this show off ESPN's "Pardon the Interruption". You know how ESPN has that sports new ticker at the bottom of the screen updating you on the news from the day? We did the same thing, but with the latest stats from the Lavender dashboard. You can watch the show, listen to the opinions of the hosts on how they'd write the email...And hey, if you take a peak down below, check out this useful information that you could have (custom for your teams data) if you had a team plan. Be meticulous about your purpose. How will it help you? Maybe it works out. Maybe not. Then iterate.

So I was on this podcast back in the spring and the producer finally sent out clips for me to share on social media. I was shocked at the number of likes and comments I got. I don't think my wisdom on the clip was any more 'wise' than what you normally get from me, but there you have it: Video still RULES! Are you looking to make a mark in the B2B social selling scene? Consider incorporating video into your content. Videos are a pivotal tool for capturing attention and enhancing conversion rates. I suppose it is because it combines visuals, audio, and storytelling to deliver information in a compelling and memorable way. Check out our blog, where we explore the benefits of leveraging video in B2B social selling and provide valuable tips and best practices to help you succeed. #ReadyForSocial #SocialSelling #B2B https://lnkd.in/ggSKEdVr

Are you having trouble making the case to invest in social selling initiatives? We've got you covered! We broke down the reasons, costs, and metrics for investing in or creating a social selling program. Now, you have all the information you need to make a case for leadership and set your business up for success! ReadyForSocial cooperates with StraightToBusiness podcast. Check it out for tips for marketers on social media, cooperation with sales and more! https://lnkd.in/gRqNyDAb #B2B #SocialSelling #BusinessCase https://lnkd.in/gKfgnxRZ

Building a social selling program from the ground up can be intimidating, especially if you don't know where to start. Luckily, we figured out the five things to consider when developing your program! With these strategies, you'll be all set to begin crafting your perfect social selling strategy! ReadyForSocial cooperates with StraightToBusiness podcast. Check it out for tips for marketers on social media, cooperation with sales and more! https://lnkd.in/gMqFAJD2 #SocialSelling #DigitalMarketing https://lnkd.in/gJvHHVdg

It's time to crunch those numbers and lay the foundation for your 2024 financial plan. And guess what? Social selling should be at the top of your to-do list! In the second article of our ReadyForSocial ROI campaign, we will give you all the answers you need to integrate social selling into your marketing playbook successfully. TH by RFS ReadyForSocial cooperates with StraightToBusiness podcast. Check it out for tips for marketers on social media, cooperation with sales and more! https://lnkd.in/gCzxFSiX #SocialSelling #ReturnOnInvestment #ROI #DigitalMarketing https://lnkd.in/gCSTpgmp

OK, this week FLEW by! It's Friiiiiiiiiday 5 time! Here are 5 things worth checking out 👇 1️⃣ I just listened to this today - and, WOW. If you're in need of a 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐞𝐩 𝐭𝐚𝐥𝐤, check out the latest 🎙The B2B Marketing Gap episode with B2B Jade (Jade Tambini)... it's called "8 Mindset Shifts that Made me a Happier Marketer" and I'm going to save this for frequent re-listens (anyone else do that with certain shows??) One takeaway: Separating ourselves from our companies a bit, and seeing our roles as internal consultants. A little separation drives clarity and better performance... as well as less anxiety. I'm in. 2️⃣ Nick Bennett & Mark Kilens celebrate one year of TACK this week! Join me in congratulating them on such a successful launch year! 🎉 In just Y1, they've: partnered with 25 brands to help with GTM strategy, launched an active community of peers, and generated $1.5M in revenue. Kudos, you two! Betting on that people-first approach is def paying off. Fun fact: Nick is one reason I got the gumption to launch Women in B2B Marketing almost 2 years ago. He's an awesome marketer, of course, but also simply a good guy & advocate for all of us. Check out TACK & give Nick & Mark major kudos today! 3️⃣ Have you heard of 🎙Conversations & Connections yet? My friend Sarah Breigle (whom I met via Ellevate Network 🧡) and Marcy Sutherland host this warm, inspiring show w/ openminded & openhearted chats about living life authentically. The latest episode was with Bill Springer - all about his path to becoming a "reluctant entrepreneur" and identifying your "secret sauce," what makes you unique. It got my gears turning for sure... 𝐰𝐡𝐚𝐭'𝐬 𝐦𝐲 𝐬𝐞𝐜𝐫𝐞𝐭 𝐬𝐚𝐮𝐜𝐞? Maybe being approachable, easy to talk to? 🤔 Drop your thoughts below 👇 4️⃣ Email marketing & deliverability has been top of mind for me lately... and many of my marketing and sales friends, it seems. What are you doing to improve deliverability? I spoke with Maggie Blume all about this on a recent episode of Women in B2B Marketing, and she introduced me to Pablo Gallego 💡who walked me through some technical steps I need to take to improve overall email delievrability (and hey, performance). I also learned a ton from Brian Minick on an episode of 🎙The Marketing Millennials. eg we should be collecting secondary email addresses for quality contacts... 🤯 5️⃣ Kathleen Booth & team had a kickass quarter @ Pavilion... and I'm not surprised one bit. I joined Pavilion EOY 2023 after attending GTM 2023... and it instantly gave me my $$ worth. The people, valuable conversations, events, and QUALITY courses... wow. If you're not a member yet - dm me with any Qs, happy to chat. & check out Kathleen's recent post where she listed out their GTM playbook for success this quarter... I bookmarked this myself. 🤓 🙇♀️ What else happened this week? Keep this up? Squash it? LMK 👇 👇 #B2B #marketing #gtm #friday5

Did you know that 75% of B2B buyers use social media to make buying decisions? That's right, your potential customers are using platforms like LinkedIn to research and influence their purchase choices, so it's crucial to use it properly and make sure your content stands out. For more social selling and LinkedIn tips, check out my Straight to Business Podcast. https://lnkd.in/gdpV5k_a #B2B #SocialSelling #LinkedIn #SocialMedia

𝗦𝘁𝗼𝗽 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲! Multi-channel outreach isn't just a fad. It's the secret sauce that accelerates your sales cycle. Picture this. Your potential clients are everywhere—on social media, in their emails, reading blogs, listening to podcasts. How can you limit your outreach to one channel and hope to capture their attention? Relying on a single channel is like fishing with a single line in an ocean teeming with fish. Multi-channel outreach, on the other hand, is akin to casting a wide net. But here's a twist. It's not merely about being present everywhere. It's about orchestrating a coherent, seamless experience across all channels. A symphony that resonates with your audience and makes your brand unforgettable. The results? Increased engagement, faster conversions, and a sales cycle as swift as a gazelle. Don't just take my word for it. Look at the data. Studies show that businesses using multi-channel outreach enjoy a 287% higher purchase rate. So, it's time to rethink your sales strategy. Will you stick with your single line or will you cast a net? Start planning your multi-channel outreach today. Your sales cycle will thank you for it.

Hear the wonderful Revere Agency's Zoe Bevis dive into what makes a truly successful channel marketing initiative. 🎙 🖤 Partner ecosystems allow brands to scale their business, gain efficiencies, and create new revenue streams. If you want to do something innovative or challenge your thinking on channel programmes and partner marketing, this podcast is worth listening to! ✔ Data insight at the core ✔ A multi-channel approach ✔ Sales alignment ✔ Personalised approach: 1-2-1 and 1-2-Many ✔ And, the human aspect that makes all of this work

🎙️New Episode Released🔥 Ep. 32: How to 10X Your Income: Referral Marketing Strategies for Business Growth with Brandon Barnum 🚀 In this episode, I sit down with Brandon Barnum, the CEO of hoa .com, a referral network for home service professionals. Brandon, known as the king of referrals, shares his expertise and insights on using AI, the art of the ask, and the value of giving back through charity. He also discusses the impact of influencers and the future of marketing. This episode is packed with valuable information that can transform your business and marketing strategies. 💰During the conversation, Brandon reveals how he significantly increased his income through referrals, closing over $500 million in transactions. He shares his journey and the creation of HOA dot com, a platform that connects homeowners with trustworthy professionals. 💡Brandon and I explore the services provided by HOA dot com, including an automated system for house valuation alerts, a network of trusted professionals, and a referral partner blueprint to help professionals build their business. We discuss the importance of becoming the solution for other business owners and professionals, which can lead to a strong and successful business. 🎯The conversation also delves into the future of influencer marketing and the rise of tribalism, where individuals resonate with specific communities and influencers. Brandon emphasizes the importance of authenticity, serving others, and giving first. He shares insights on setting clear goals, asking for help and referrals, and the art of the ask. 💼Throughout the episode, Brandon provides valuable tips and strategies for generating more referrals, building trust with clients, and creating a win-win situation for all parties involved. He discuss the power of communication, relationships, and the impact of AI on the referral space. 🔗Brandon's passion for empowering business owners shines through as he shares his personal experiences and success stories. He emphasizes the importance of clarity, understanding people's personalities, and the value of being part of a community. 🎧 This episode is a must-listen for anyone looking to take their business to the next level, build strong relationships with clients, and harness the power of referrals. Don't miss out on the valuable insights shared by Brandon Barnum, the king of referrals! https://lnkd.in/gn3TSRGe