We’ve officially brought home two Lions at this year’s Cannes Lions International Festival of Creativity. 🤩 This marks the ninth year in a row that our talented team has won at the festival thanks to their passion, consistency and resilience in bringing great, ungeneral ideas to life.
Congrats to our Change the Ref and PepsiCo teams, and many thanks to the Cannes judges. 🦁
Multicultural Creative Director / Creative Consultant / Art / Branding / Concept Development / Multilingual Marketing Professional / Team Leadership / Social Media
In our conversation with Mondelēz International's Michelle Deignan, and our co-founder, Heather Wheeler, at Brand Innovators Super Bowl, so many golden nuggets surfaced.
Some of our favorite moments from the conversation were:
"If you don’t get things wrong, you are not pushing enough”
"As marketers, the most important thing we can do is drive consistency. How do you continue to reinforce what's magic about your brand"
"Your employees are your gateway to your consumers, if they are not excited about your brand and how you are talking about it, no one else is going to be too"
Here's the full interview!
https://lnkd.in/emjFST4k
Even the world’s best work faced feedback.
Juan Cabral had a vision for Cadbury’s now iconic ad. But his superiors thought it was a risk.
Fearless belief in his work meant the idea persevered, and the rest is Cannes Lions history.
Learn how to find the confidence to create and fight for Lion-winning ideas.
Introducing the LIONS cMBA – the first online course curated and certified by LIONS | https://lnkd.in/e3KwUWTY
Expose Yourself! Do not be afraid to be yourself and revel in your flaws and imperfections (dead pixels) as these elements can be spun around to endearing qualities, originality, and memorable ad campaigns. See the below example of brilliance!!! Cheers!
At Molson Coors Beverage Company we have long believed in moving at the speed of culture and building brands and ideas people actually care about. And we love creativity - but we especially love it when it sells beer. Said differently - we love creative effectiveness.
Recently we’ve better defined what creative effectiveness means to us so we can build our marketing gut - we call it MUSCLE (because marketers love acronyms;). In short it’s work that’s magnetic, unexpected, simple, crafted brilliantly, connected to a long-term platform and captures the essence of the brand.
We love this recent example from Coors Light as it shows how a simple idea - executed and crafted brilliantly - can make our fans smile. And most important it’s a creative idea that people actually give a $hit about.
This is what we call high-achieving 💪💪
A huge thank you to our awesome partners at Rethink for raising the bar and embracing the journey we are on together. And an another huge thank you to the incredible team led by Eric Kouri Marcelo Pascoa Jeanene MiniaciSaron StraitAllie M. Jarrett Crenshaw Madison RipichMaya McDonald Brian Miller Maggie Miller Aaron StarkmanMike DubrickXavier BlaisMarie LunnySamantha MillerMaggie BlahaPhaedon and many more.
2023 Best Client-Side Team Finalist, Pernod Ricard, answered some questions about what makes their team so great. Diversity, value and effectiveness are the secret to their strength as team.
Read the article to find out how these attributes have earned the team a spot as a finalist of the #QuirksAwardshttps://lnkd.in/g2WyhaQr#QuirksMR#MRX#insights
Here's how you can find clients on LinkedIn.
It really works!
1. Find a leader in your given field.
I'm a freelance editor in the commercial/advertising space so Kevin fits this profile.
2. Write a thoughtful response to one of their recent post.
Sorry, a "thumbs up" isn't enough.
3. Connect with everyone that's tagged in the post and repeat step #2.
See above about a "thumbs up" not being enough.
Things to remember:
1. Once you make the connection on LinkedIn, spend time nurturing the relationship. Add value.
2. Don't ask for anything. If a stranger approached you on the street and immediately said: "please help me (fill in the blank) - you would walk away. Don't approach people on LinkedIn with this kind of energy. Be chill.
3. Be okay if the person doesn't respond.
You're not the only one with a life. People are busy.
The ROI on doing this is MUCH HIGHER than applying to those "looking to fill my roster" posts.
You'll find clients on LinkedIn if you follow these steps.
Freelancers. Think Differently.
For those wondering what Cháps is…?
Huge shout out to the Wray team at Campari Group for curating this content piece on Cháps and our journey so far.
If you are a black business owner, make sure to check out the Wray Forward programme for opportunities, resources & support.
https://lnkd.in/eTudTqj4
It was great chatting with Diageo's Director of Sports, North America, Rick Pineda, in Vegas back in February for Super Bowl LVIII as part of Brand Innovators' Sports Marketing Upfronts.
We discussed Diageo's partnership with the National Football League (NFL), how brands can make an impression with their sponsorship activations, and why data analytics is crucial for measuring these campaigns.
Watch our conversation here: https://hubs.la/Q02tX_8y0
Fundador e CEO da MOTIVARE | Autor do livro “Marketing sem blá-blá-blá: inspirações para transformação cultural na era do propósito”
1mo🔥🔥🔥