Marketing Leader & Startup Advisor | Author of "Standout Startup" | Go-to-market strategy for tech startups
Refreshing your B2B startup’s messaging will likely generate more pipeline. ✅ One of the best ways to figure out stronger messaging? Ask the sales team what they emphasize (pain points, differentiators, value props) that helps prospects decide to buy. Thank you Drew Neisser for inviting me onto the Renegade Marketers Unite podcast for a great episode where we share must-know tips for B2B startup leaders on better product marketing, messaging, positioning, and lead gen strategy. 🎧 Listen or watch to hear how to boost sales and revenue when you: ⭐️ Create compelling messaging that makes your product stand out ⭐️ Understand the huge importance of marketing and sales alignment ⭐️ Simplify your content strategy (to drive more leads with fewer resources) Episode linked below! One of my favorites because we share so many useful frameworks :) 🎤🎧 #startups #startupmarketing #gotomarket #gtm #marketing #productmarketing #brand #standoutstartup
Just wait until his fellow Duke alumni find out that he invited a UNC grad on his show!
Asking the sales team is a fantastic way to refine your messaging.
I look forward to listening to this Ally!
Great advice Ally!
Marketing Leader & Startup Advisor | Author of "Standout Startup" | Go-to-market strategy for tech startups
1w🎧 Listen here: https://podcasts.apple.com/us/podcast/how-to-be-a-standout-startup/id1206998957?i=1000666319499