Allyson Letteri’s Post

𝐖𝐡𝐨 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐝𝐨 𝐭𝐡𝐞𝐲 𝐛𝐮𝐲 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐨? 𝐈𝐧 𝐭𝐡𝐞 𝟓𝐭𝐡 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 my guest is Tomas Gregor, B2B Marketing Consultant for Tech Companies . He has been as well next to me at the moment when I have decided to create #TechTeamBites. When I released the video announcement to kick off the project, I didn't know who I would bring onboard, and I was pleasantly surprised by the initial positive reaction. Guests approached me on their own, catching me off guard by setting the bar so high. Within two weeks, I had to establish the entire process and learn on the go in the evenings. I hesitated to allocate budget towards paying external parties for editing and processing. Why? Because I needed a deeper understanding of the entire procedure to position it correctly for the long term and grasp its key elements. After the fourth episode, I can say that you have listened to it in 10 countries globally and I am thankfull for such global reach. I feel that in the close future also the podcast will need new "Market Positioning". 🎙️Where you have listened to #TechTeamBites? 🇦🇹, 🇸🇰, 🇺🇸, 🇩🇪, 🇫🇷, 🇨🇿, 🇷🇸, 🇵🇱, 🇪🇸, 🇬🇪 This episode is important, why? Because the product is the key for you to go to the market and everyone needs to understand who is the customer and where are you going as a team. Do you need to be a marketer? Definitely not, but to have broader thinking is more than important in the tech world. Thank you, Tomas, for your help, and I am happy that we can share a fraction of your knowledge with the world. #B2B #MarketPositioning #StartUps

Here's a sweeping statement: many B2B SaaS homepages are bad, if not terrible. It's hard to understand what a company does and why it matters to a prospect. One of the biggest problems is that companies don't understand their target audiences. They can describe them, but they don't have in-depth insight into how prospects do their jobs, their challenges, problems, and goals. As a result, companies talk about their products in ways that don't resonate and fail to create connections. When companies don't know their customers, they are missing a crucial part of creating differentiated positioning. A lack of competitive intelligence also plays a major role in generic homepage messaging. Given a prospect decides in seconds whether a company is relevant, your homepage needs to perform. If you don't know what to tell the people who matter to you, the party is over before it even starts. On my latest podcast, I talked to Allyson Letteri about the challenges that startups encounter when developing effective messaging. Allyson says that one of the challenges is that startups move quickly, and their products evolve quickly too. But their messaging often isn't updated  to reflect what's happening and the value the product delivers. There is a disconnect that makes messaging less clear and effective. On the podcast, we also discussed: • What makes for a strong value proposition • The dangers of jumping into tactics before strategy • How startups allocate marketing budgets • How to define "high value" content" The link to our conversation is hanging out in the comments. #podcast #startups #b2bmarketing #messaging #deriskyourmarketing -------------------------- Looking for better positioning and messaging? Want to start doing better marketing? Check out my 90-day sprint, a sweet mix of brand positioning, strategic planning, and tactical oversight. The link is in the comments.

Excited to share insights from Avishai Sharon on the core marketing #KPI: pipeline impact. 📈 Marketing's role is to accelerate and influence #pipeline growth, focusing on meaningful engagements that drive #conversions. Trendemon's approach emphasizes measuring the #delta between optimized and non-optimized #strategies to quantify impact. Join us in redefining success #metrics and elevating our impact on pipeline generation : Episode links > comments Upset Partners #Marketing #PipelineImpact #Trendemon #Podcast #SaaSpects #B2B #SaaS #Startups

In the early days of a startup, one marketer can carry on with marketing. I was that marketer once and I tell you it's possible. Here's how you can do it: - Get the buy in of the CEO: "A CMO's first job is to realize the CEO is the CMO" 😂 said Kipp Bodnar, HubSpot's CMO on the Exit Five podcast. I have worked with different CEOs so far with different capacities and a CEO who knows marketing is indeed a blessing. - Get your marketing tech stack right: ChatGPT, Zapier, ServiceBell, Notion, PhantomBuster among others will boost your capabilities to a whole new level. - Design efficient processes & document everything: Whether you are launching a podcast or going to a business event, there must be a process for everything. This will help you build a robust marketing system that acts as a valuable asset to the business. I thought of this when I revisited the rocket fuel show by HockeyStack last night! Camille Trent & Jay Desai talked about the nitty gritty of being a successful solo marketer. A must watch: https://lnkd.in/dizGnfJm #saas #startups #b2bmarketing #marketing

“Strategy is about saying what you say no to, even more so than what you say yes to.” I was listening to Sequoia Capital’s podcast, Crucible Moments, on HubSpot when Dannie Herzberg dropped this gem. This was in the context of HubSpot founders resisting board member pressure and doubling down on SMB customers instead of taking the “obvious” playbook of going upmarket to sell to enterprise customers. It’s a powerful statement and one that I’ll probably start using with my customers - every early-stage founder should think about what to double down on as they figure out product market fit and look towards sustainable growth. Sales reps: Consider using this line in a discovery call to figure out what your prospect seems excited (read: distracted) about vs what actually needs to happen in order for their business problem to be solved. It could sound like this. “A lot of my conversations involve understanding the business’ strategy. From what I’ve seen, and to quote a Sequoia Capital partner, strategy is about saying what you say no to, even more so than what you say yes to. With that in mind, can you tell me about what you’re looking to say no to and double down on for your 2024 {GTM/Product/People/insert field} strategy? Founders: What have you said yes to lately? Is it critical to your business? What should you say no to so you can stay focused on refining the value you provide to your customers? #sales #strategy #startups

Unlock the secrets of B2C and B2B customer acquisition strategies with Ben Murray and William Wu on The SaaS CFO Podcast! 🚀 In this engaging conversation, William shares insights into their go-to-market approach, from navigating paid ads to building customer loyalty. Discover the challenges and opportunities of customer acquisition in both B2C and B2B contexts, and gain practical tips for optimizing your strategy. Tune in for actionable insights that can supercharge your business growth! Episode 114 is now available, links down below 👇 YouTube: https://lnkd.in/gHKAzjuX Apple: https://rpb.li/tgVFdD Google: https://rpb.li/kVW Spotify: https://rpb.li/7pwzP5 #SaaSCFO #CustomerAcquisition #B2B #B2C #GoToMarketStrategy #PaidAds #BusinessGrowth #Entrepreneurship #StartupAdvice #MarketingStrategy #CustomerRetention #Podcast #BusinessInsights #SaaSIndustry #TechStartups #MarketingTips #DigitalMarketing #StartupSuccess #BusinessDevelopment #IndustryLeaders #EntrepreneurialJourney #BusinessStrategy

Unlock the secrets of B2C and B2B customer acquisition strategies with Ben Murray and William Wu on The SaaS CFO Podcast! 🚀 In this engaging conversation, William shares insights into their go-to-market approach, from navigating paid ads to building customer loyalty. Discover the challenges and opportunities of customer acquisition in both B2C and B2B contexts, and gain practical tips for optimizing your strategy. Tune in for actionable insights that can supercharge your business growth! Episode 114 is now available, links down below 👇 YouTube: https://lnkd.in/gHKAzjuX Apple: https://rpb.li/tgVFdD Google: https://rpb.li/kVW Spotify: https://rpb.li/7pwzP5 #SaaSCFO #CustomerAcquisition #B2B #B2C #GoToMarketStrategy #PaidAds #BusinessGrowth #Entrepreneurship #StartupAdvice #MarketingStrategy #CustomerRetention #Podcast #BusinessInsights #SaaSIndustry #TechStartups #MarketingTips #DigitalMarketing #StartupSuccess #BusinessDevelopment #IndustryLeaders #EntrepreneurialJourney #BusinessStrategy

I’m a bad seller. I’m actually afraid of getting on the phone with people. Just the thought of cold-calling gives me tremors down the spine. But, I have no issue talking in public, in a podcast, or on the stage. It’s something about that damn phone… When I started Fibbler, I knew this was going to be a problem. I’ve read a million different posts here on LinkedIn talking about sales being the most important skill in a startup. So, I made it my mission to create something that would sell itself. My theory was this: I know B2B marketers. Many of them who are looking for a tool like the one we provide are really advanced. As long as you give them the right building blocks, they will most likely figure it out. So, we made a super simple product and onboarding flow. Nothing fancy. And it worked. People started buying. Maybe I’m not such a bad seller after all. It’s just different ways of selling. #b2b #startup

So many great takeaways from Exit Five podcast #112 w/ HubSpot CMO Kipp Bodnar. A few of them struck me as pure gold for early / new Founders: 1/ Don’t confuse doing *smart* things with doing the *right* things. 2/ Early startups can afford to be wrong if they can also iterate extremely fast. 3/ Early startups should have daily focus & measurement on executing to plan (and act quickly to course correct). Check out the episode here: https://lnkd.in/gmmkNt5r #founders #startupadvice #startupmarketing

In our most recent conversation on the DTC Newsletter Podcast, we had the pleasure of hosting Anthony Mink, co-founder of Live Bearded, a brand that's redefining the grooming space with its community-driven approach and exceptional growth strategy. Here's why this episode is a must-listen for entrepreneurs and marketers looking to scale with intention: 1️⃣ Embracing EOS: Both Eric and Anthony share their journey of implementing the Entrepreneurial Operating System (EOS) to streamline operations and align their teams towards common goals. The key takeaway? Having an EOS implementer is a game-changer for consistent application. 2️⃣ Community Building: Anthony dives deep into how Live Bearded has fostered an incredibly loyal community, resulting in nearly 50% of revenue from repeat customers. This success is attributed to genuine interactions, value-driven products, and always putting the customer experience first. 3️⃣ Leveraging Fundamentals: From leveraging email marketing to creative product launches, Anthony emphasizes the power of sticking to the basics while being willing to adapt and innovate. Their approach to product scarcity and exclusivity not only boosted sales but also enhanced brand loyalty. 4️⃣ Investing in People: A standout point from our discussion was the importance of investing in the right team. Anthony shares how prioritizing talent acquisition and nurturing a supportive company culture has been pivotal for their steady growth. 🚀 THE BIG IDEA: The essence of Live Bearded's success lies in their unwavering commitment to their community and core values. By maintaining authenticity and prioritizing customer relationships over transactions, they've built a brand that stands the test of time. Whether you're navigating the early stages of your startup or looking for strategies to scale, this episode is packed with actionable insights and inspirational takeaways. Let's discuss below: How do you plan to implement these lessons in your business strategy? #Entrepreneurship #DigitalMarketing #BrandBuilding #CommunityEngagement #BusinessGrowth