Alissa Santoro’s Post

During AdWeek last year, I had the pleasure of interviewing Katie Haniffy, Head of Media Strategy and Investment at PepsiCo, for Meta’s Performance Talks: CMO Corner series. During our conversation, we talked about PepsiCo's measurement journey, including their approach, how they benchmark themselves to other companies in the industry and her take on trends she expects to see in 2024. I’d love to hear your thoughts on how you see measurement driving advertising performance!

Chief marketing officers play a critical role in driving business growth and governance. However, to maximize impact, CMOs must step outside their functional silos and actively engage their boards. As shared in a recent article from our knowledge partner WARC, this question of how CMOs should and could better engage with their boards is an essential one for any organisation wanting to be successful. Getting this CMO-board dynamic right is essential for any organisation wanting to be successful. By coming together to share perspectives, we as a community can help guide marketing leaders to lead well and drive both business and societal value. What would you add on how CMOs can step up their board engagement? ☕ Come and discuss in The Marketing Society CoffeeHouse, our members-only community. WARC subscribers can read the full article here: https://lnkd.in/dySQN8-R? #LeadingTheConversation #Marketing #CMOs. Richard Robinson🔥, Sophie Devonshire⚡️

Last month at #WPNext2024, Amelia Simpson, our Director of Audience Insights, gave attendees a preview of The Power Index Year Three. Fielded with Kantar, this flagship annual research analyzes the dynamics of consumer culture, policy leadership, and business decision-making. Respondents in the US and UK were asked to evaluate 29 issues through the lens of importance, relevance and ability. To learn more about how The Power Index is helping marketers and communicators more effectively engage their target audiences, download the full report here: https://wapo.st/4973CqF #marketing #research

Join us next week for a very practical thought leadership session on how to translate purpose marketing to effective media strategies. During this session: 1. We provide a clear model to guide brand purpose-led initiatives to media activation distilled from in-depth analysis on a plethora of case studies, either successful and not successful. 2. We shed a light on the consumer decision-making process and highlight how to tap into different consumer typologies as it relates to brand purpose. 3. We showcase marcom and media planning tactics to enhance brand purpose efforts to drive business goals and accelerate ROI. Open for all our Wavemaker clients! #positiveprovocation #wavemaker #groupm #wpp #purposemarketing #mediastrategy

It's 2023. Are you still in disbelief of the #socialmedia and #digitalmarketing powers? Soak in for some #WinnieGorNuggets. In today's world, embracing the #digitalspaces is inevitable. Connecting to your audiences today means finding them where they are- mostly on digital platforms. As such, here's your cue to advance your thought leadership, and grow your brand in all digital footprints. Connect with us today to give you wholesome communication strategies for your brand that ensure you're being seen, heard, and felt by your audiences as you should. #WinnieGorComms #WinnieGorConsultancy #digitalmarketingtips #socialmedia #brandbuilding #WinnieGorNuggets

🌟 Hold onto your seats, folks! Get ready for some mind-blowing insights straight from the prestigious Cannes Lions stage! 🎬🗣️ Emmanuel Probst thought leadership lead for brands at #Ipsos has just dropped THREE 🔑 keys to unlock the ultimate #brandsuccess: 1️⃣ Successful brands don't just meet expectations—they SHAPE them. They break the mold, set new standards that only them can meet. 🌟 2️⃣ Context is KING! Truly remarkable brands know how to HARNESS the power of their surroundings, the world people live in, leveraging it to create experiences that captivate audiences. 💥 3️⃣ Empathy is the secret sauce! Brands that ACT with empathy build deep connections and lasting loyalty because they understand their audience's needs, desires, and dreams.😮 Intrigued? Eager to dive deeper into these game-changing insights? Visit the Ipsos website 👉 https://lnkd.in/eGX-keTF

All you need to know about Kantars new Blueprint for Brand Growth in a concise 6 minute video. The blueprint is extremley helpful to think about next steps to develop your established, growing or declining brand and I am always happy to discuss it. Just write me a dm or post in comments. #brand #growth #marketing