I've had the good fortune of working at more than a handful of companies throughout my career, enough of them that I am clear on what suits me and what doesn't. Priority #1 = GOOD PEOPLE. I need (in no particular order) amiable, fun, calm, smart, balanced, small-ego'd, life-cherishing, (dog-loving-preferred) people. Next...a great, big, beautiful STEEP LEARNING CURVE...if I'm not boldly going where Jeff has never gone before, I'm just plain bored. There must also be RELEVANCE...whatever product, service, or company I represent must provide true solutions for today's new demands and challenges. Lastly, I need to LOVE THE PRODUCT. Some salespeople can sell anything (and many do). I can't.
Last week I began a new journey with ReachTV. Our CEO, Lynnwood A. Bibbens and team have amassed the nation's largest CTV travel-media network. Via an expansive network of airport screens, we deliver the right blend of sports, business, and entertainment to the world's tastemakers. As an example, we will telecast every NFL game LIVE this season. Utilizing engaging content, the latest technologies and first party data, we connect brands with inspired, influential, yet elusive individuals who are on the go, in the know, and receptive to messaging.
This opportunity reunites me with long-time friends and Scripps Networks colleagues, Andrew Eisner (who hired me!) and Danielle Mullahy, and my former Viacom colleagues, Bob Gruters, and Brian Bloodgood. I am awed by the scale and targeting capabilities of this media entity, and its ability to create immersive brand experiences and content...precisely what marketers need right now...and it all takes place within the empowering and inspiring halls of America's reimagined airports, now serving as thrilling destinations, all on their own.
Thus, I believe I have found the perfect fit. Those that know me can attest to my joy of travelling whether it be for business or pleasure. The travel mindset is one of possibilities, and openness to new experiences and cultures. Please join me in seeing brands and businesses blossom as they realize the full potential and power of the traveler. Much more to come!
CFO | Exec | Board | NED | CEO
1moSounds like some great opportunities Alice, hope you are settling in well!