Allie Rooke 卢爱琳’s Post

The digital landscape is evolving, notably impacting Gen Z's approach to search and information consumption. TikTok has transformed into more than just an entertainment hub, effectively merging with Google Search. Gen Z values authenticity, personal experiences, and visual appeal in their search behavior, preferring platforms like TikTok for information and product reviews. For brands, this evolution presents both challenges and opportunities, requiring authentic, engaging, and visually attractive content to connect with the tech-savvy Gen Z audience. 👉https://zurl.co/lkYT #GenZ #searchevolution #TikTok #Google #searchbehavior #techsavvy #personalexperience #productreview #evolving #DigitalLandscape #OnlineSearch #GoogleSearch #BrandEngagement #InThingNow

TikTok has revolutionized both business and culture, completely changing how trends emerge, fostering unique communities, and driving a significant portion of the creator economy. A complete prohibition of the app would have enduring effects on creators, companies, and users alike. Despite this many brands are deepening the investment. What to do next? 📱 Diversify social media mix revenue streams 👥 Create a contingency plan for creators to transition to new platforms 🔍 Learn from other countries that have navigated this difficult terrain, such as India. #TikTokBan #ContentStrategy #Businessoportunity

Do you want to embrace change, or do you want to fall behind? I'm constantly being asked, "why is it so important to use TikTok?" Well, here's the reality. In today's digital landscape, TikTok isn't just a trend—it's a PROVEN gateway to your audience's world. There are over 10 million Aussie users. And contrary to presumptions, it's not just a Gen Z platform – over half of the users are Millennials and older. So no matter what your target demographic is, trust me, you can tap into them on TikTok. Plus, it's a whole lot of fun, and you can have some serious creative freedom! Brands, it's time to meet your customers where they're at and ride the wave of innovation. 🌊 #TikTok #DigitalMarketing #TikTokAds

TikTok's rapid growth and its impact on various demographics, present several interesting points for reflection such as Revenue and Business Model, Demographic Variations, Commerce and Influence, Content Consumption .. Reflecting on these points can provide insights into the future of #SocialMedia #TikTok financial success has been remarkable, with the app generating $16.1 billion in #revenue in 2023, marking a 67% increase from the previous year. This growth is largely driven by its extensive user base and the effective integration of advertising, which remains its primary revenue source (According to Business of Apps reports). The #demographic breakdown of TikTok's users shows a diverse age range. Globally, TikTok has around 1.9 billion users, and a significant portion of them are young. Specifically, a majority of TikTok's users are under 25 years old (Business of Apps) (Fit Small Business). In contrast, TikTok's Chinese counterpart, Douyin, has a more varied age distribution, with a notable presence of older users (Business of Apps). Furthermore, TikTok is also becoming a significant platform for #commerce. A large percentage of users report making purchases after watching TikTok LIVE streams, and many rely on the platform for product recommendations & reviews (according to Fit Small Business report). https://lnkd.in/dvq53z-k https://lnkd.in/ddGgmsSh

Is TikTok the new go-to search engine and news source for Gen Z and millennials? Here is some key information on the beloved app algorithm and how it pushes certain videos to get millions of views to reach conversation (and yes that includes the video of chocolate-covered strawberries at 418.9 million views🤯🍓) 📈Unlike traditional search engines, TikTok fosters interactive engagement, allowing users to validate recommendations through comments and feedback. 💬The easy use of users to share opinions can create a community feel rather than the Google search engine. 🤔Concerns arise regarding misinformation spread on TikTok due to its algorithmic design prioritising user engagement over fact-checking mechanisms. 💪TikTok's evolution highlights the changing landscape of digital exploration, prompting a re-evaluation of how users perceive and utilise social platforms for learning and entertainment. Are you a big advocate for the TikTok algorithm? #digitalmarketing #tiktoktips #tiktokmarketing

TikTok has experienced explosive growth, surpassing many established social networks in size. Despite this growth, it faces challenges in attracting older demographics, remaining primarily popular among younger audiences. TikTok is still perceived by some as a platform solely for childish dancing and memes. TikTok's solution? Understanding that users were turning to TikTok for search purposes, especially amid concerns about Google's algorithm. This insight led to a strategic pivot: 𝐅𝐑𝐎𝐌 A platform known for childish dancing 𝐓𝐎 A sophisticated search engine where valuable content thrives https://lnkd.in/e7qJfH9W 🚀 Curious to learn more about this strategy and how to use it to your advantage? Get in touch here: https://lnkd.in/eybHiwVS #tiktok #search #marketing #strategy #socialmedia

The digital marketing landscape never stops changing and apps need to make sure they’re staying ahead. TikTok has done just that, taking on a transformation which has opened them up to new opportunities and a broader audience. In 2022, Google released data that suggested 40% of Gen Z use TikTok as a search engine. Since then, more reports have come out which support this data including Adobe’s, which found that 1 in 10 Gen Zers are more likely to rely on TikTok than Google for search. While TikTok does not market itself as a search engine, it is undeniably used for search purposes now. It isn’t just for entertainment these days, but more of a social/search hybrid. In fact, 64% of Gen Zers and 49% of Millennials say they’ve used TikTok as a search engine. Do you use TikTok as a search engine? Let us know in the comments! #tiktok #socialmedia #socialmediaagency

Before we crown TikTok, the king of the digital trend, let's talk bout Reels. Reels is not just flexing; it's going full beast mode. From $3 billion last fall to a staggering $10 billion now, as highlighted by Reuters in an article. Top trends might have been brewing on TikTok, but Facebook and Instagram have been the home of millions of millennials for the longest time. And with 200 billion daily plays on Instagram and Facebook, Reels isn't just warming up; it's sprinting down the track. Sure, Reels might be the go-to spot for early Instagram adopters, but hey, that's a lot of eyes, clicks, and much potential. Those demographics aren't just numbers; they're gold mines. So, instead of riding the current wave, why not scout the horizon for the next big trend? #reels #tiktok

Despite a looming ban - TikTok's growth hasn't slowed down... TikTok usage has quadrupled since 2021, with 21% of Americans now using the app at least weekly, per Marketing Dive. But here's the most interesting part... The app's audience demographic is maturing. The portion of TikTok users from 18 to 24 has fallen 25% this year. And users aged 35 to 44, 45 to 54, and 55 have grown compared to previous years. More here: https://lnkd.in/g94Y6TWH

🚀 Unveiling key strategies for driving low-cost app installs and sales on TikTok, thanks to the expert insights from House of Marketers Their recent guide demonstrates how TikTok can be a game-changer in reaching a young, tech-savvy audience. 📱 Explore practical solutions for ad fatigue and tracking, and learn about TikTok's algorithm which emphasizes user preferences, creating a level playing field for marketers. The guide also highlights TikTok's AEO solutions to enhance engagement and conversions. 📊 A must-read for marketers seeking to enhance app visibility and effectiveness this year. #TikTokMarketing #AppMarketing #DigitalAdvertising #UserAcquisition #MobileMarketing