Alex Lee, Inc.’s Post

According to recent research, businesses in these industries have the highest first year failure rates: Storage and Transportation - 14.7%  Business Support Services - 14.1%  Information and Communication Businesses - 12.8%  Insurance and Finance - 11.6%  Food Services & Accommodation - 11.4%  Professional Services (Scientific and Technical) - 11.3%  Retail - 9.9% Many of these businesses fail because they don’t utilise their budget effectively and have no means to connect with their target audiences. Marketing is a viable solution for new businesses, giving them a consistent brand identity and scalable online strategy. Don’t set off blindly with no clear destination: go on a journey to remember with marketing services that get your brand to where it should be. https://lnkd.in/ejizBG9f #SmallBusinessChallenges #MarketingSolutions #DigitalMarketingAgency

How to build trust with marketing research participants To create that right environment for marketing research participants, it’s essential to create trust. The components of building trust are well established: -Authenticity. -Rigor in logic. -Empathy. When the participants feel these from the researcher, trust is established. And likewise, when they are missing or the participants lax belief in their presence, trust will need to be reestablished. Building the rhythm and timing of the research It does start in the planning process. Creating the right environment to show that you care includes considerations during the planning process, such as building in the right amount of time. For example, there should be some time that allows for the right rhythm and timing of the research. That includes the number of questions that are asked during the session and the amount of time allowed for answers. I’m a big fan of just allowing for silent time. When researchers don’t take their turn to speak it allows participants to think and reflect deeper on an issue, allowing you to get more useful answers. Creating a comfortable research environment It really comes down to being hospitable. Be present, engage – genuinely – and be nice. At the end of the day, it’s essential to acknowledge participants right away and make sure they are comfortable. In essence, offer a warm, friendly welcome. Creating an environment that enables a trusting relationship includes everything from the location, the setup and the atmosphere.  When it comes to location ensure it’s: -Quiet and private. -Comfortable and inviting. -Not a place associated with power or authority – like a CEO’s office. -Fitting the participants preferences. Be flexible and consider what’s best for the participants, because when they are comfortable, your research can be more successful. www.virsurveys.com #marketresearch #qualitativeresearch #questionnaire #surveys #business #brand #brandbuilding #businessbuilding #brandawareness #marketresearch #surveys #productdesign #b2bmarketing #marketing #surveydesign #marketsurvey #marketstudy #quantitative

🌟 Unveiling the Magic of Brands with BrandCabin! 🌟 Embark on a branding adventure where creativity meets strategy! Whether you're in search of a ready-made brand or craving a custom identity that tells YOUR story, we're here to guide you through each step! 🚀💡 🎨 Ready-Made Brands: Dive into a treasure trove of carefully crafted, ready-to-use brands awaiting to be discovered by you! 🖌 Custom Branding: Dreaming of something unique? Share your vision with us, and watch it come to life with a branding identity that’s as unique and special as your venture! Let's shape your brand's future, together! ✨ 👉 Explore now:

Summer is coming to an end and fall is coming right around the corner which means colder temperatures. If you want to be comfy during the fall get a Flex Fit hat and add your business logo on it for style during the fall. Click here to shop https://endgamemarket.com/ #rebranding #branding #marketing

Do you know your brand? Do your employees know your brand? Do your partners know your brand? Do people know your brand? Your brand is not simply the way in which people identify you. Your brand is defined by what these identifiable things represent and mean to people. And importantly, how they might then share these feelings about the brand with others. Successful business leaders know this. "Your brand is what people are saying about you when you're not in the room." Jeff Bezos, founder of Amazon Respected brand experts know this. "A brand is a result – the result of people's judgements and impressions of an organisations behaviour." Michael Wolff, founder of Wolff Olins Leading brand academics know this. "A brand is a relationship between a customer and an organisation." Don E. Schultz. Professor of Integrated Marketing Communications at Northwestern University's Medill School. In an age where decision-making is informed and driven by brand, know your brand to encourage interest and involvement. At Brand in Process we make shaping your brand simple. Give your brand meaning. Define the concepts, ideas or feelings you would like people to associate with your brand. Show your brand presence. Shape an identity that appeals to people, through the communication and culture of your brand. Know your brand context. Be aware of the externalities shaping the ever-changing environment within which your brand exists. Keep brand simple. Talk to us. http://brandinprocess.com/ –––––– I wrote this many years ago when I launched Brand in Process. And I believe we reflect every word of it today at Halo #brand #strategy

At Brand Ratna, we offer a comprehensive range of cost-effective services designed to enhance your brand's visibility and drive meaningful results. Our services include: Search Engine Optimization (SEO): We optimize your online presence to ensure your website ranks higher on search engines, attracting more organic traffic. Social Media Management: Our expert team manages your social media platforms to engage your audience, build a loyal following, and drive conversions. Brand Strategy: We work with you to develop a strategic roadmap that aligns your brand with your business goals, ensuring a strong and consistent brand identity. Brand Management: Our services encompass brand monitoring, reputation management, and strategies to enhance your brand's equity. Advertising Services: We create and manage targeted advertising campaigns to reach the right audience and maximize your ROI. Graphics Services: Our creative team produces eye-catching visuals that convey your brand's message effectively. We believe in delivering results, and our dedicated team is committed to helping your brand thrive in the ever-evolving digital landscape. Our solutions are tailored to your unique needs, ensuring that you achieve your branding and marketing objectives efficiently. We invite you to explore our website at https://brandratna.in to learn more about our services and success stories. If you're interested in enhancing your brand's online presence and achieving measurable results, I'd be happy to arrange a conversation to discuss how Brand Ratna can partner with your business.

Did you know? Of all media types, #magazine ads have the longest lead times and require some budget and planning in advance. For example, even though June is just around the corner, the #magazines are closing on their upcoming August and September 2024 issues. Let Tridence Digital Agency get you in with special preferred pricing before the deadlines. Always save big with #Tridence relationships. www.tridence.com Here's our Magazine cheat sheet: https://lnkd.in/gFy6cmuz August 2024 Issues - Closing on Monday, June 10 Bloomberg Businessweek, Forbes, Fortune, People, The Week, TIME. September 2024 Issues - Closing on Monday, June 3 Cosmopolitan Closing on Monday, June 10 All Recipes, Architectural Digest, Better Homes & Gardens, Bon Appetit Conde Nast Traveler, Elle, Elle Decor, Esquire, Food & Wine, Golf Digest GQ, Harper's Bazaar, Men's Health, Real Simple, Sports Illustrated, The New Yorker, Town & Country, Travel Leisure, Vanity Fair, Vogue, Wired, Women's Health.