Albertsons Media Collective’s Post

We know warm summer weather means outdoor cooking and entertaining. But how can your brand drive inspiration for shoppers as they prepare for summer holidays and celebrations? Shopper Solutions: ☀ Leverage shoppable recipes to drive engagement online ☀ Create video and static content around special occasions to inspire ☀ Build baskets with cross-category partners to drive trips ☀ Set up a multi-touchpoint digital strategy to stay top of mind

While in #Cannes, Kristi Argyilan, SVP, sat down with Beet.TV to discuss the evolution of retail media, the launch of Collective TV and opportunities for the industry to be more equitable. 💡 "We're not looking at impressions anymore. Now we're looking at 'did we sell a product and how much of it did we sell.'" Watch the full, bite-sized interview now! https://lnkd.in/guvtSjka

By now, we are all familiar with the impending third-party cookie deprecation. But how can retailers adapt to be even more customer-centric in a cookie-less world? 💡 "In this new landscape, brands and retailers are moving with a renewed effort to reengage with their customers as individuals and not just as data points—a true silver lining." Read Kristi Argyilan's take on the future of retail media and how brands and retailers can navigate these unique challenges through collaboration and transparency. Comment your thoughts below!

Another incredible class of #TopWomeninGrocery representing Albertsons Companies, including two from our Albertsons Media Collective team–Kristi Argyilan, SVP, and Jessica Jarrett, Marketing Manger. Progressive Grocer's #TWIG awards highlight "Rising Stars," Store Managers and Senior Level Executives that exemplify female leadership in the world of food and beverage. Congrats to all our honorees!

Rosé? ✅ Mediterranean sea views? ✅ Thoughtful discussion on the future of retail media? ✅ While at #Cannes, The Collective Bungalow and STRATACACHE hosted a Rosé and Retail Media session focused on key learnings from the new in-store media study conducted by the Path to Purchase Institute and the IAB. The panel featuring Jessie Bove Dowd, Jeffrey Bustos, Jonathan Rosen, Michele Dainty and our very own Kristi Argyilan highlighted each leader's unique perspective on the next frontier of retail media. Stay tuned for the full study coming soon!

#Cannes is off to an incredible start! The Collective Bungalow and The Garage at MediaLink Beach opened for strategic meetings and collaborative conversations. Kristi Argyilan joined Laurel Rossi of Infillion, Cheryl Guerin of Mastercard and Tameka Kee for a conversation on the evolution of consumer connection in today's retail media landscape hosted by Beet.TV Kristi Argyilan and Evan Hovorka celebrated the launch of #CollectiveTV with our valued partners and collaborators. Kristi Argyilan and Sherry Smith of Criteo discussed how female leaders are influencing the fastest growing ad sector and how partnership is at the root of their success. Stay tuned–so much more to come this week!

Start your day with us at Cannes! We know agendas are quickly filling up but each morning we will have a fully stocked and staffed coffee bar for an open coffee hour. Stop by to enjoy coffee, pastries, a gorgeous sea view and caffeinated conversation with The Collective. 🕣 8:30 - 9:30 AM CEST 📍 The Collective Bungalow at MediaLink Beach Will we see you there?

📺 We're thrilled to announce the launch of Collective TV, our solution that unlocks the combined power of retail media and TV advertising. This could not have been possible without our amazing partners, Google, The Trade Desk, LiveRamp, FreeWheel, iSpot.tv and Clinch. With Collective TV, advertisers can now leverage modern currency for targeting, measuring, and optimizing campaigns across streaming, digital video, and soon linear TV. No more silos or complexity – just a streamlined, outcome-driven approach. Brands can access premier video inventory, create shoppable YouTube ads, leverage first-party data, and deliver privacy-conscious ad experiences. Collective TV offers three flexible service channels for advertisers and publishers all within a brand-safe environment, catering to diverse advertising needs. Read the Retail TouchPoints coverage here: https://lnkd.in/g92q3pQn #RetailMedia #CollectiveTV 

💡 "With the considerable clutter in digital marketing, how can you ensure you’re reaching your customers? More importantly, how can you be certain you’re optimizing your reach to capture as many viable customers as possible—whether loyal, occasional or new to your brand?" Click the link below to read our recent ADWEEK Partner Expert's article discussing 5 ways to optimize customer reach by Tony Colvin, Director of Paid Media and Marketing for Albertsons Companies. https://lnkd.in/gf4K3mjE