AkzoNobel’s Post

Introducing the redesigned logo for "NUKA", a longstanding company based in Kosovo since 1952, renowned for offering top-quality home accessories and decorations. Our goal was to refresh the brand's image while maintaining its essence and clarity. By focusing on enhancing the recognition of the business name "NUKA", we implemented a unique typographic treatment, particularly emphasizing the "A" letter for added character. The incorporation of a red dot in the logo carries emotional significance, remaining unchanged to honor the company's heritage. The striking combination of red and black symbolizes power, elegance, and seriousness, aligning perfectly with NUKA's core values of confidence, sophistication, and prestige. Through subtle yet impactful graphic adjustments, we achieved a significant transformation while staying true to the brand's identity and history. #brandrefresh #homedecor #creativeprocess #visualidentity

Puig unveils a thrilling new chapter in its 110-year history with the evolution of its visual identity! "At this moment for Puig, we wanted to reinforce who we are, what we do, and what we stand for: a Home of Creativity," emphasizes Marc Puig, Chairman, and CEO of the company, the significance of this transformation. The new company logo pays tribute to Puig’s legacy while embracing a bright future ahead. Crafted in collaboration with the esteemed French art and design agency M/M (Paris), this evolution draws inspiration from Puig's roots while propelling the brand forward into a new era of creativity. At the heart of the new identity is the bespoke typeface, Paralelo, a modern reinterpretation of Méridien, curated by Swiss designer Yves Zimmerman over 50 years ago. This fresh typeface infuses Puig's brand with vitality and dynamism. This evolution will make its debut during the bell ringing ceremony at the Barcelona stock exchange on May 3rd, marking the beginning of an exciting new chapter for Puig. #Puig #VisualIdentity #Creativity #Innovation

Did you know you could elevate your brand with the power of colors! 🎨✨ From rich hues to metallic accents, discover how the right palette can infuse an air of luxury and sophistication into your brand identity. Swipe through to learn the art of making your brand look expensive! 💼💎 #color #colors #colour #brandstrategy #brandstrategist #branding #brandidentity #brandidentitydesign #brandidentitydesigner #luxurybrand #luxurydesign #luxurybranding #torontodesign

Barefoot, sandy, and with salted hair, I had the most engaging brand experiences in recent recollection. Read my insights into why Dioriviera is pop-up perfection and the three key elements that made it a success – all three of which have nothing to do with stereotypical "luxury" qualities. #dior #luxury #luxurybrands #marketing #branding #design #retail #luxuryretail #beautyindustry #beautybrands #experientialmarketing #experiential #brandmarketing #brandstorytelling

This two-page Van Cleef & Arpels spread, with soft, soothing pink hues and classic fonts, gave rise to the feeling that I was in the presence of something magical and exceptional. Read more 👉 https://lnkd.in/ezFYQ-Qj #VanCleef #Marketingideas #EmotionalMarketing

🏅 Ever wondered how Olympic cities tell their stories through branding? From Sydney's Indigenous motifs to Tokyo's minimalist logo, each design captures a piece of cultural history on the global stage. Read about the colourful world of Olympic branding! → https://bit.ly/46bvauQ #Olympics #OlympicGames #OlympicBranding #OlympicMascots #BrandingStrategy #Branding #Pictograms

This two-page Van Cleef & Arpels spread, with soft, soothing pink hues and classic fonts, gave rise to the feeling that I was in the presence of something magical and exceptional. Read more 👉 https://lnkd.in/es56f7qU #VanCleef #Marketingideas #EmotionalMarketing

FT Ascot and the modern art of dressing for the races The opportunities for self-expression might appear minimal, but it’s still possible to make your mark The first-ever creative designer of Royal Ascot has a task: inject some old-school elegance back into the dress code of the races. Here are the new rules of dressing for Ascot

Picture this: A new consignment gown company in New York City has a mission to give dresses another chance to be loved. The owners of this company, LUVBIS, want a text-based logo that represents "love, repeated." The company's goal is to help brides sell their once-loved wedding dresses, give new brides the chance to discover one-of-a-kind gowns, and benefit the environment. When the client came to Kloss Creatives with this scenario, our branding team gathered keywords to represent their mission — such as "love, repeated," "environmentally friendly," and "upcycled" — to use as inspiration for design elements. We also delved into the sister brand, Amo Gowns, to create a logo that could be paired easily but still had its own distinct style. Learn more about our process (and the results) here: https://lnkd.in/gzwrYMTT #branding #graphicdesign #brandidentity