Akeneo: The Product Experience Company’s Post

Google Unwraps New AI Tools To Deck Your Holiday Shopping via @sejournal, @MattGSouthern Google rolls out AI shopping tools to inspire gift ideas, visualize searches, and expand virtual try-on. The post Google Unwraps New AI Tools To Deck Your Holiday Shopping appeared first on Search Engine Journal. https://lnkd.in/erbYZNbt #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

🤖 Revolutionize your Shopify store with AI-powered website building! 💻 Discover how to create a professional-looking website in minutes using an AI Shopify store builder. Boost your online presence and drive sales effortlessly. #AIWebsiteBuilder #ShopifyAutomation #EcommerceGrowth #NoCodeWebsites #AITechnology #OnlinePresence #SalesBoost 🔗 Read the full blog post here: https://buff.ly/3QpDwZg 📚 Leverage the power of AI to build your Shopify store and take your business to new heights! 🚀

Trying to boost sales conversions on your website? Modern AI-powered site search functionalities enhance customer satisfaction and engagement and support data-driven decisions, leading to more efficient and effective business operations. Check out the blog below 👇 to discover how AI is revolutionizing product experience by offering personalization, improved searchability, and localization at scale! https://bit.ly/3Y56iDk #PX #ProductExperience #AI #SEO #SAP #Akeneo #TheFutureOfCommerce

Trying to boost sales conversions on your website? Modern AI-powered site search functionalities enhance customer satisfaction and engagement and support data-driven decisions, leading to more efficient and effective business operations. Check out the blog below 👇 to discover how AI is revolutionizing product experience by offering personalization, improved searchability, and localization at scale! https://bit.ly/3Y56iDk #PX #ProductExperience #AI #SEO #SAP #Akeneo #TheFutureOfCommerce

Trying to boost sales conversions on your website? Modern AI-powered site search functionalities enhance customer satisfaction and engagement and support data-driven decisions, leading to more efficient and effective business operations. Check out the blog below 👇 to discover how AI is revolutionizing product experience by offering personalization, improved searchability, and localization at scale! https://bit.ly/3Y56iDk #PX #ProductExperience #AI #SEO #SAP #Akeneo #TheFutureOfCommerce

Statistics affirm that shoppers using site search are more likely to make purchases. Yet, traditional navigation methods often fall short. Adobe Commerce fills this gap with their Live Search feature, offering tailored results using Adobe Sensei's #predictive algorithms like "recommended for you" and "trending." The search results are no longer are generic. With #adobe sensei powered Live Search, results are dynamically personalized for each shopper, enhancing engagement and satisfaction. As the #ecommerce owner and admin you can seamlessly deliver lightning-fast, personalized search results in real-time with AI and catalog data. With Adobe's Live Search, manual backend rules and guesswork are relics of the past. Learn more about this game-changing feature through examples here: https://lnkd.in/dDrDP-Hx #personalization #customerexperience #product #ecommercestrategy

What's AI up to in the e-commerce world? Shopify recently announced their new Semantic Search, which can interpret vague queries like ‘something warm to wear in winter’. While your existing #ecommerce site might already have a search bar feature, there is a big difference between a standard #keyword search bar and #semantic search.  Keyword search relies on #keywords in your product listings to deliver relevant results, however, its capabilities are much more limited. If it cannot find a matching keyword on your site, it won’t deliver results. In contrast, semantic search can deliver relevant results even if customers aren’t using the same keywords for your listings. That’s a game changer. When a visitor searches “blue hoodie” in your standard keyword search bar, they will only see relevant results if you use that exact keyword in your product listings.  But what if you used the word aqua or cerulean? 🤔 A keyword search bar wouldn’t be able to understand these are all different shades of blue and aid the customer’s search.  However, Semantic Search would understand the user’s intent and be able to show all the sweaters you have available in every shade of blue.  Customers who can easily find what they are looking for are more likely to buy, leading to a more satisfying shopping experience. 💰 This is yet another example of how #AI is helping transform existing things for the better. *Note that semantic search is only currently available for Shopify Plus users.

It never ceases to amaze me how many Shopify sites have bad meta descriptions. Many of them just use the product description itself which is generally too long. Some of them crop the description off at 160 characters or so which technically fits the length for that field but isn’t going to give you the best content. This is a great use case for AI. I know, I know…you’re sick and tired of AI because it’s almost impossible to generate production-quality, usable content with it. Before you keep scrolling, let me explain why this is different. GPT is much better at summarizing/condensing information accurately than it is at generating unique content out of a short prompt. And that’s exactly what we can do with Shopify sites, because we already have the product description to feed into the prompt. And Google still cares about meta descriptions – they impact your SEO and users pay attention to them when searching. I'll drop a link to the workflow in the comments that you can use to fix this problem automatically! #ecommerce #shopify

🚀 NEW TIP of Week: Embrace AI Overviews in E-commerce 🚀 July continues to bring exciting changes in search! BrightEdge Generative Parser™ has uncovered new fascinating trends that impact e-commerce strategies. If you are starting to think about your holiday digital strategy, this is for you! 🔍 Key Insights: AIO is playing a larger role in the shopper journey In the few days: · After the big jump last week in AIO for Ecommerce, we saw an additional 4% growth in keywords in the past week. · News and Review Sites in Ecommerce AIOs: ⬆️ 73% increase since July 1st · The Pixel Height for Ecommerce AIO: ⬆️ 5% larger this week than last 📊 Shifting Dynamics of Google AI for Commerce: 1.     Diverse Sources: AIOs increasingly cite variety of authoritative sources, with news and review sites leading the charge. 2.     Enhanced User Interaction: New format for commerce queries emerged, featuring faceted results to explore specific aspects of products. 3.     More Comprehensive AIOs: The increase in AIO size suggests Google is providing more in-depth information directly in search results. 🔬 Examples in Action: #AIShoppingEvolution If I search for a bread maker machine, the AI Overview now offers: ·        Product Suggestions: Not just a list, but tailored recommendations ·        Customizable Menu: Choose what features matter most to you ·        Usage Considerations: Insights on how you might use the bread maker ·        Interactive Search: Clicking options starts a new search, similar to Perplexity's interface 🔑 Key Takeaway: AI Overviews are anticipating users' next questions, offering solutions before they're even asked. For holiday and gift shoppers, this becomes a powerful tool to efficiently find perfect gifts.  Why This Matters: 1. Pre-Click Journey Extension: Larger AIOs with interactive elements are creating a more extensive pre-click experience, potentially reshaping the customer journey. 2. Opportunity for Brand Narratives: The inclusion of more diverse sources opens up new avenues for brands to shape their product stories. 3. Importance of Comprehensive Content: With AIOs growing in size and complexity, there's a greater need for detailed, multi-faceted content about products. Your organic search strategy needs to include anticipating the next question and building a strategy that makes it easy to be cited. 🎯 Strategies for with AI-tailored shopping experiences: 1. Optimize for the "Next Question": With faceted results, what are the follow-up questions shoppers will have? 2. Diversify Your Content: Aim to be featured on reputable news and review sites to increase citations. 3. Create Comprehensive Product Information: Develop content that addresses various aspects of your products shown in AIOs. As we approach Q4, it's crucial to adapt to evolving AI trends. BrightEdge is here to help you. Check out our Ultimate Guide to AI Overviews to help as these changes unfold: https://lnkd.in/dQq2c4xU

TL;DR 📖-📢: AI-powered Shopping Enhancements and Search Updates in Google ✅Key Takeaways: - Google has introduced some exciting updates to its AI-based search experience, better known as Multitask Unified Model (MUM). - With MUM technology, Google now displays specific clothing sizes available for a product directly in the search results. - Google Lens is provided with a new capacity to suggest outfits based on any accessory or clothing item. - Google Maps can now anticipate the user's requests regarding common tasks and offer shortcuts even before typing them. - Google is also improving the capabilities of its AI system Duplex, allowing it to auto-dial businesses for confirming operating hours. 🔍Insights: - The introduction of MUM technology is an attempt by Google to offer a more detailed search result that narrows down to the user's exact specifications. - The outfit suggestion feature in Google Lens, displays Google's intent to merge technology with fashion and retail. - The anticipated requests feature in Google Maps unveils an important aspect of AI - predictive analytics, making it more user-friendly. 🧭For Marketers, Brands, & Content Creators: - Brands and retailers can benefit from the update that displays available clothing sizes in search results as it increases product visibility. - The outfit suggestion feature opens new doors for fashion marketers and brands to be featured on style recommendations. - Marketers should align their strategies with the updated AI features to leverage the predictive analytics in Google Maps. 🎉Conclusion: - These new AI-driven updates highlight Google's continued focus on improving user experience and enhancing search relevance. - By incorporating AI elements like MUM, Google Maps, and Google Lens, Google continues to reshape the digital landscape, emphasizing the importance of AI in everyday life. - As always, brands and content creators who adapt quickly to these changes stand to reap the most benefits. #AI #GoogleUpdates #DigitalMarketing Update as of 16/11/2023 Follow for more 📈🫡 & Lets connect: https://lnkd.in/dkis_kdf Subscribe for my newsletter here:https://lnkd.in/gA8s2cgk ------------------------------------------------------------------------------------------------------------------------------- #marketing #tech This is brought to you by S-AI (Super AI by Sai), so there can be some marginal errors. Please comment your thoughts and insights!!