Air Aroma’s Post

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We can recall a scent with 65% accuracy after one year. Embracing olfactory imaging in design along with light, sound, and color adds more texture and depth, but the distinguishing factor with scent is its ability to remain active in the imagination and continue its effect long after the exposure is over – the story continues and the experience is kept that much more alive. What''s your current scent strategy? #scent #scentdesign #olfactory #scentmarketing

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