Air Aroma’s Post

Do you understand the distinction between brand planning and brand strategy? When it comes to differentiating between personal brand planning and personal brand strategy, here are our top 7 outlined in our blog. #PersonalBrand #BrandStrategy #BrandPlanning

LATEST CX NEWS: Building your company's brand is one of THE most effective ways to set you apart from your competitors. Read the latest 5 Customer-Centric Brand Strategies. Link to the full article in the comments!

A wonderful article showing amongst many things, the power of brand marketing. ✅ Focus on brand metrics. ✅ Spend to support impression, reputation and other brand markers. ✅ During a time when competitors have been declining across the same metrics. ✅ Directly impacting the top line and bottom line. The long and the short of it, IRL.

Adding a new chapter to the brand experience playbook - the subtle power of scent marketing. It's more than just a fragrance; it's a strategy. #ScentMarketing #BrandStrategy #brandrecall

Good read on increasing brand recognition through the deployment of multi-sensory cues.

Branded Merchandise: Builds brand awareness. Promotes product, service, events. Improve brand perception. Research shows 89% of individuals who receive branded promotional merchandise within the last two years can recall the name of the company. Branded promotional products are an effective marketing tool for attracting business. Consumers are then left with a positive impression of the brand.

📙 Brand Dictionary - Day 36 • BRAND AUDIT A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it. 

With customers looking for new products and services, it’s more important than ever that companies monitor their brand perception and #brandhealth. Gain a complete picture of your brand’s position in the market with a comprehensive brand strategy https://hubs.ly/Q02jQtgN0

With customers looking for new products and services, it’s more important than ever that companies monitor their brand perception and #brandhealth. Gain a complete picture of your brand’s position in the market with a comprehensive brand strategy https://hubs.ly/Q02tHqZF0

The Ultimate Brand Audit Guide: 2023 https://lnkd.in/d8bSgMJt #knowwhatyou’remeasuring #assessyourexternalmarketingmaterials #reviewyourbusinesswebsite #reviewyoursocialmediadata #surveyyourcustomers