AimHire’s Post

Anything is possible

The last 8.5 years at D5 and Song were invaluable. From Super Bowl to experiential, creative to measurement and media planning, I learned so much from all the amazing humans that have made D5/Song a powerhouse. UFA is an end-to-end creative marketing firm focused on helping growth stage brands graduate from niche to mass market competitor. Many companies at this stage are rapidly expanding through new product and service offerings or expanded distribution channels or geographic footprint. As the ambition of the business grows, the game changes and it becomes clear a new marketing playbook is necessary to succeed. My ambition is to be the best partner in the world for brands as they navigate these major mindset, strategy and executional adjustments. Chubbies Shorts is a great example and I couldn't be happier to be partnering with Rainer Castillo marie malette and team. They’re poised for incredible growth and already taking the steps to elevate how they compete in the broader lifestyle apparel market. They’re a bold brand with strong values, world class product and talent. We’re only just getting started but I’m thrilled to see our partnership develop. It’s a season of change in the marketing world. I hope to influence how the creative industry evolves to create better outcomes for the talent behind the work and also the brands who commission it. If you’re a founder or a marketer and think this sounds like where your brand is today, let’s connect. If you’re freelancing, looking for a new gig, or an old friend and want to say, Hi, hit me up. More to come.

Sometimes, what got you there won't get you where you want to go. Good advice in business, and good advice in going for it on 4th down. So, now the teams are set and I've picked my team for the Big Game. Here's some more good advice: Send in your nomination for this week's Nice Guy/Gal Awards. Every Friday, I’ll share nominations for people who have been identified as nice guys (and gals). If you want to nominate someone, just shoot me a private message by 5:00 EDT this Thursday. There are only 3 requirements: 1) you have to be connected to the person you nominate 2) you can only nominate one person per week 3) you can’t nominate yourself 😀   If you want to provide a brief reason for your selection, that’s great, but it’s not a requirement. Let’s recognize people who make a difference simply by being nice. Have a great day, everyone. https://lnkd.in/eY55XpTq   #network #sportsbiz #people #niceguy #networking #sportsmarketing

Friday mood. As we move into the holiday weekend, I think about all my friends and colleagues who are in transitions right now. It's a slog; it goes in fits and starts. Consistency is a challenge. And weekends suck because no one else but you is thinking about you or your situation. We feel no movement on those days. Long weekends exaggerate that feeling. It reminds me of a recent comment by one of my favorite New York Rangers players, Chris Kreider, about one of his young teammates. Kreider describes how in the playoffs you don't necessarily step up your game, but you lean on your habits - your great habits are what help you to focus and succeed at times of greater stress. So for those of us in transition - lean on your habits. They will lift you up and allow you to navigate the ups and downs. Keep on keepin' on. Check out the interview here:

The finest creation of my life so far — a true testament to our culture at Circle, The crystal-clear brief, the spot-on feedback, the support, the space & freedom to just be me — they’ve trusted me with everything, and it’s made all the difference. This isn’t just work for me, it’s a piece of my heart. So proud of this one, and many more to come! (I can write a whole chapter on this, but will let you watch our video)

"I am thinking of getting into sales"... The new year kicks off for salespeople, numbers reset, quotas/ comp plans are being rolled out, and Sales Kickoffs (SKO's) are getting everyone pumped for the new year. In honor of this past weekend's UNC Vs Duke game. Here is a reminder Sales is a "what have you done for me lately" role because the focus is always on the results and performance of the salesperson in the present and future, not just their past achievements. But here is the craziest part, salespeople know EXACTLY what they are signing up for… the top salespeople I have encountered have a growth mindset. The best salespeople always strive to understand their customers' needs and pain points, focus on building meaningful relationships, and provide VALUE rather than just pushing their product or service. “Winning is not a sometime thing, it is an all time thing. You don't do things right once in a while... you do them right all the time." - Vince Lombardi. #sales #startup #motivation

We get reviews like this every single day. Here's what I think... 3 words: Commitment. To. Excellence. That's what we bring to the table. How important is customer experience to you? Let me know in the comments below how you separate yourself from the competition! #Moving #Relocation #MovingSpecialist #CustomerExperience #CustomerService

Zig-Zigler was the start of my formal sales training...I was tossed a portfolio of his cassettes for my commute into work. Happy hunting kid?! It's where we get the line, "𝗬𝗼𝘂 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗮𝗹𝗹 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗼𝘂𝘁 𝗼𝗳 𝗹𝗶𝗳𝗲, 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗲𝗹𝗽 𝗼𝘁𝗵𝗲𝗿𝘀 𝗴𝗲𝘁 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁" comes from. Classic. And true. He also had an interesting twist on the history. "...You see, 𝗔𝗺𝗲𝗿𝗶𝗰𝗮, 𝗶𝘀 𝗮 𝗻𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲. That's what makes us great! Nothing happens in the world, until someone sells something." I love it. It's simple and true. It's 9/11. It's 𝗣𝗮𝘁𝗿𝗶𝗼𝘁 𝗗𝗮𝘆 in America. We're still standing. There are 111 days until '23 is in the can. Want to make America Great? Hug your sales rep. And thank them for their service. Sure, they might be a bit rough, but they work hard to keep the lights on and company afloat. Ring the bell below to stay current of more fun stuff. #drlusk #salesleadership #salescoaching #ceomindset #saleseffectivenss  

The LinkedIn video tab has arrived on my app. Wow, game changer. I did find myself scrolling down unimpressed by the content. Abit samey and nothing really stood out. Was I bit more critical as I was in scroll mode? Did I feel I was on Instagram or Facebook. Remember you have barely 3 seconds to engage someone on video scroll. Which made me think! BIG opportunity for companies and candidates to stand out and shine. SME’s, startup and scale up’s this is your chance to get your brand and culture out there to attract the best talent and business! Get known. CEO & Founders start using this as go to platform to share your passsion and values on what inspired you to create this business. Candidates this is your time. Give potential employers a glimpse of who you are behind that profile and what sets you apart. I definitely think as an SME, startup or scaleup if you have not, it’s time to really think what your employer brand strategy is, engage employee advocacy and get that culture out there. Build your followers, be more human and make it fun and engaging. I do love what Ryan Reynolds has done so seamlessly so added for a little inspiration on how to be different and more engaging! No pressure! Speak to us if you need any direction on your Employer brand, LinkedIn strategy & any recruitment needs you may have! #talent #employerbrand #recruitmentmarketing #employeeadvocacy #recruitment #sme #startup #scaleup #privateequity #founders #ceo

We're really all just trying to connect with people in life. Whether you're selling cars, houses, boats, etc. it's not the product that matters but rather the people that make the difference. At Bedard Bros. Auto Sales, Inc. you'll rarely find us posting about the cars, the savings, the rebates or any of the nonsense. Why? Because that doesn't make us special. None of that makes others special either. Do you really want to buy from discount or rebate or do you want to buy from someone you trust and have a connection with? What makes us special is our people. Bedard Bros. Auto Sales, Inc. is in an industry with an incredible amount of turnover yet we have very little. We also have very high customer retention. This is because for us people come first. When we make decisions our first thought is how it impacts our staff and our customers. The numbers come later. #people #employees #team #automotive #itshardtobeatbedard