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Tinder's latest ads reimagine the movie meet cute for younger generations. 😘 The dating app has gone full romcom in the latest chapter of its ongoing global campaign, “It Starts With a Swipe.” As the brand continues its attempt to woo audiences who are disillusioned by dating apps, this time it wants to challenge “inaccurate perceptions of how romances should start, which can get in the way of real love and connection,” chief marketing officer Melissa Hobley told ADWEEK. Created by agency Mischief @ No Fixed Address, the three new ads are inspired by the first messages of real couples who met on Tinder. https://adweek.it/45XSMDt

Tinder Writes Its Own Romcoms For the Dating App Era

Tinder Writes Its Own Romcoms For the Dating App Era

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