ADWEEK’s Post

Part of my research involves examining how media disinvestment is linked to the overall phenomenon of networked disinformation. What I have come to realise is far from 'disinformation' or hate-speech being a natural result of the freedom of interaction afforded by social media, investments are strategically made to ensure the proliferation of such content. Entrenched interests have invoked the "woke agenda" whenever people have asked questions about right-wing entities being funded by particular brands. However, companies actively defunding particular terms are presented as an apolitical choice. #brandsafety

"Should Feminist be a blocklist word?" Ali Hanan "What do a feature on Taylor Swift, a profile of Sam Altman & a piece about the James Webb telescope all have in common? Last year, all 3 TIME stories were deemed unsafe for brands to advertise against. The issues came from brand #safety #technology errantly flagging broad swaths of Time’s reporting as unsuitable for #advertising, said CEO Jessica Sibley to a crowd of marketers at the Possible conference in Miami....Taylor Swift’s Person of the Year feature—her first interview in 5 years—was classified as non-inclusive of women because of language related to #feminism, according to Sibley." Mark Stenberg in ADWEEK article below. "How do they get away with this? They hide URL-level reports from advertisers and publishers — making it impossible for anyone to hold them accountable." Nandini Jammi in her #OnRepeat #InspiredByYou post below MUST Read comments and repost messages such as these below and the one by Ali Hanan above. "The algorithms we all rely on are still created by humans with biases. I would be livid if my female focused brand missed out on being featured in one of the biggest stories of the year next to the most famous woman in the world because a rudimentary algorithm decided 'feminism' was a slur." Chase Varga "#Adtech biases that cause brands to divest from #storytelling will inevitably #impact the stories that get funded. Pay Attention." Joy Donnell "When the mere mention of *feminism* is determined to be #unsafe for brands we've got a problem." Gabriella Mirabelli #HeyAlgo: #IamaFeminist and even scarier - I am a financial feminist, a person who fights for women and gender identifying women to have economic and societal freedom. No where in this definition am I using equality b/c perhaps women deserve more when they outperform. Why is the world afraid of women growing in #power & #influence in #music, #sports #government & #business? Women's growth is economic growth! #Talent is an asset class. #InvestDifferent! #branding #marketing #narrative #investing #diversity #equity #inclusion #economy #boardsofdirectors #money #cultureofmoney

Navigating brand safety in the digital age isn't just about avoiding controversy – it's about dismantling biases that disproportionately affect Black-owned media like @Blavity Inc. From outdated algorithms to keyword-blocking bias, these challenges hinder growth and revenue, but with collective action, we can reshape the landscape and continue uplifting underrepresented voices. For anyone interested in learning more about this, I highly suggest giving this a read! #InclusiveMedia https://lnkd.in/eVMvNHBf

What do #creators really expect from the #brands they partner with? We surveyed creators to find out. Some really interesting results. Head on over to the page to download the complete study. #creatoreconomy #influencermarketing #socialmediamarketing

👀 at you, Lesley Parks…. It was like Adweek was a fly on the wall during all those months of prep work for the #HiltonTenMinuteTikTok. “A great creative idea needs a champion. Without one, many ideas would never reach consumers.” “Inventive campaigns make people pay ATTENTION, which often translates into SALES, and that’s where the advertising magic happens - people are ENTERTAINED, and then they BUY things. The agencies (TBWA\Chiat\Day NY dentsu) and brands (Hilton) that know this are the ones that win and grow. “Gorski added that platforms like Meta are pushing the three-second rule onto clients, practically dictating what the creative should look like.” And to think, with TikTok, we went in the diametrically opposite direction of the above statement because we believe our partners should lower their guardrails, expand their creative playground and invite viewers to stay a while 😉 .  Good storytelling is the most powerful influencer in existence. Together our teams operated from a Foundation of Trust & Creativity. As a result, some may say we changed the game in doing so. “Having everyone aligned makes for a better end product and makes selling a great creative idea easier.” What’s next, team?!?! https://lnkd.in/d5eA7vQ6

🎀 Discover the Marketing Magic behind the "Barbie" Movie's Phenomenal Success! ✨ From strategic teasers to TikTok hype, learn how this blockbuster charmed audiences and made headlines all summer long. 🎬💖 #BarbieMovie #MarketingSuccess #BlockbusterHit

Navigating brand safety in the digital age isn't just about avoiding controversy – it's about dismantling biases that disproportionately affect Black-owned media like @Blavity Inc. From outdated algorithms to keyword-blocking bias, these challenges hinder growth and revenue, but with collective action, we can reshape the landscape and continue uplifting underrepresented voices. For anyone interested in learning more about this, I highly suggest giving this a read! #InclusiveMedia https://lnkd.in/eVMvNHBf

Even plagued by recent controversies and brand safety concerns, #X (formerly Twitter) is still expected to remain the king of second screen viewing for this year’s #SuperBowl for consumers, agency execs say. That’s not to say that X will be at the center of Super Bowl campaigns this year, but no alternative has come to take its place as the reigning second screen. Instead, agency execs are recommending clients diversify their approach, working across multiple platforms to reach shoppers wherever they are online during the Big Game. #advertising #superbowlads In this piece by Kimeko McCoy, we speak to Matt Talbot of WorkInProgress, Liz Cole of VML, Sam Kendrick of Crispin Porter Bogusky, and Alex Sopchak of nmbl.

Content Creators, I need your help! I'm building a tool aimed at enhancing the value of creator-brand collaborations for both sides - yes, that includes more earning potential for you! Your input is crucial to shape this product effectively. If you can spare 5 minutes to fill out this survey, I'd really appreciate it. Your responses will remain completely confidential. https://lnkd.in/gyShhyk4 Thanks in advance! #ContentCreation #BrandCollaboration #ugc #contentcreator #influencer