As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running “Shot on iPhone” campaign. https://adweek.it/3zNoBCR
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Intellectual Property Specialist. Helping clients to strategically protect, exploit and enforce their IP. Promoting technology and innovation. Passion for sport and emerging technology. Partner at JMW Solicitors
Fascinating article on how official #partners of the #Olympics are maximising the value of their sponsorships. I’ll be off to watch the athletics on Monday. It will be interesting to see the innovative ways official sponsors are engaging with their audience! I wonder whether we’ll witness any ambush marketung stunts at #Paris2024? Remember Nike at Atlanta, Paddy Power at London 2012? Businesses trying to associate with the Games should be careful, there are lots of IP rights at play. The IOC and BOA are prepared to address #ambushmarketing with AI technology in place to quickly detect and stop such activities. If your business feels tempted to engage in the hype that surrounds the sporting spectacle of the Olympics, please get in touch. It’s important that your activities, even a simple LinkedIn post, stay onside. https://lnkd.in/ewWxHW2j #sportslaw #sportslawyer
How Olympic sponsors have been energised by return to normality in Paris after Covid challenges - SportsPro
https://www.sportspromedia.com
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President & CEO, OAAA | Driving Innovation in OOH Advertising | Out of Home Tech Advocate & Integration Expert | Board Member & Industry Leader
OOH advertising methods are getting more and more creative as technology evolves. The latest activation that caught my attention is Sky Sports' tennis billboard which leverages 3D rendering techniques to bring the excitement of tennis to life in vivid detail. What I love most about it is the combination of cutting-edge technology and storytelling that engages with audiences in an urban landscape. Definitely a very bold and creative way to reinforce brand awareness. #OOH #FutureofAdvertising #Billboard
Ad of the Day: Sky Sports launches tennis channel with enormous balls
thedrum.com
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The Power of Sports Sponsorship: A Winning Play for Companies 🤝 In the dynamic world of business, companies are constantly seeking innovative ways to enhance their brand visibility, connect with their target audience, and drive sales. One powerful tool that has consistently delivered results is sports sponsorship. By aligning their brand with popular sports events, clubs or athletes, companies can reap a multitude of benefits. In this article, we will explore the positive effects of sports sponsorship from a company’s perspective. Full article below ⬇️ https://lnkd.in/ePzkh7aE #SportsSponsorship #BrandVisibility #SportsMarketing #BrandExposure #TargetedMarketing #CompetitiveEdge #PositivePR #MarketingSuccess #SportsTalent
The Power of Sports Sponsorship: A Winning Play for Companies
sportstalent.co.uk
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The Power of Sports Sponsorship: A Winning Play for Companies 🤝 In the dynamic world of business, companies are constantly seeking innovative ways to enhance their brand visibility, connect with their target audience, and drive sales. One powerful tool that has consistently delivered results is sports sponsorship. By aligning their brand with popular sports events, clubs or athletes, companies can reap a multitude of benefits. In this article, we will explore the positive effects of sports sponsorship from a company’s perspective. Full article below ⬇️ https://lnkd.in/ea3P3Zwx #SportsSponsorship #BrandVisibility #SportsMarketing #BrandExposure #TargetedMarketing #CompetitiveEdge #PositivePR #MarketingSuccess #SportsTalent
The Power of Sports Sponsorship: A Winning Play for Companies
sportstalent.co.uk
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🌟 Exciting Opportunity for Brands in the World of Basketball! 🏀 Are you ready to elevate your brand's visibility to new heights? Look no further than our premier basketball network and top-tier sporting event! We're offering an exclusive chance to connect with a passionate global audience of basketball enthusiasts and sports lovers. Why partner with us? 1. Reach a Captive Audience: Engage with millions of dedicated fans who live and breathe basketball. 2. Prime Advertising Space: Secure prominent placement during our highly anticipated events, ensuring maximum exposure for your brand. 3. Enhanced Brand Recognition: Associate your company with the excitement and energy of top-level basketball, bolstering your brand's prestige and appeal. 4. Customized Sponsorship Opportunities: Tailor your involvement to align perfectly with your marketing goals, whether through digital campaigns, on-site activations, or broadcast integrations. 5. Last, because we are awesome! Join us in celebrating the passion and thrill of basketball while showcasing your brand to a global audience. Don't miss this chance to make a lasting impact in the world of sports! 🏆 Contact us today to explore sponsorship opportunities and unleash the power of basketball for your brand! Let's score big together! 🚀 Email to [email protected] set set up a meeting to discuss the possibilities. #namingrights #sportssponsorships #sponsorshipopportunities #sponsors #sportsmarketing #sponsors #activations #sports #basketball #brands #advertisers #adbuyers
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Everything you need to know in #SportsBiz today: 1. WSL media rights valued at £18.3m by new Prospect research 2. US sports betting hit new records in 2023 with $119.8bn handle and $10.9bn revenue 3. fuboTV Network files $1bn antitrust lawsuit against major broadcasters 4. DRV PNK Stadium renamed as Inter Miami CF and JPMorgan Chase & Co. ink new sponsorship deal 5. UEFA pairs up Pledgeball, Pavegen, and My Emissions with Mastercard, PepsiCo and Just Eat Takeaway.com for Champions League sustainability initiative 6. Jim Ratcliffe finalises purchase of minority stake in Manchester United 7. Infinite Athlete agrees data solutions deal with Gemini Sports Analytics 8. Victor Wembanyama becomes Louis Vuitton brand ambassador 9. Canal and New World TV renew French-language Champions League rights deals for sub-Saharan Africa 10. Vodafone Spain to offer DAZN sports package as part of distribution deal 11. NBA All-Star Game viewership jumps 20% to 11.6m unique viewers for Warner Bros. Discovery's US networks 12. PUMA Group agrees F1 Academy apparel partnership and personal deal with Ferrari driver Aurelia Nobels 13. DC United fan groups protest against club's planned preseason trip to Saudi Arabia 14. Luke Littler signs first professional brand deal with Target 15. Infront lands exclusive Serie A media rights sales brief for 36 Asian territories 16. FIA announces AlphaTauri as its first official clothing partner Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop-shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5
SportsPro Wire: Sports business news and features - SportsPro
https://www.sportspromedia.com
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Let the games begin! 🏅 We are in the middle of the world’s biggest sporting event, the Olympics! This is the time for many brands to get their name out there, as many eyes are on the games. Learn more about the marketing opportunities that are available and examples from the big brands. https://buff.ly/3SlIzeo #Olympics
A marketer’s guide to the Paris 2024 Olympics - SportsPro
https://www.sportspromedia.com
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🌟 108 billion USD in sports sponsoring by 2030 🌟 Today, nearly 50 billion USD are spent every year on sports sponsorships globally - and that number is only set to grow until 2030. For reference, that’s the GDP of countries like Latvia and Jamaica. 💰 So, what can marketers learn whose budgets aren’t brimming with the big bucks it takes for these headline sponsorships? 1. Seize the moment 🏅 The Olympics and the European Football Championships are omnipresent this summer. Even if you aren’t an official sponsor, you can align yourself with these events to some degree. Think CHECK24 Vergleichsportal GmbH and their viral t-shirt campaign. 2. Brand partnerships to reach new audiences 🌍 Just look at Beyonce’s introduction of Team USA. Beyonce has 317 Mio. Instagram followers and her appearance in a video featuring American athletes helps to get eyeballs on both well-known and up-and-coming athletes. At the same time, Beyonce is benefitting from millions of sports fans around the world. Can't spring for Beyonce? Check out Deutsche Bank's alignment with Sporthilfe and their Brand Ambassadorship of Olympic gold medialist rower Oliver Zeidler. Link to Beyonce's intro video in the comments. #Olympics #GoForGold
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With the Summer Olympics around the corner, a reminder for brands to carefully avoid "ambush marketing" in their ads. Brands cannot associate with a popular sporting/entertainment event without paying for a sponsorship or obtaining permission. This comes up every year with championship games, college tournaments and entertainment award shows. They are newsworthy events with massive audiences - who wouldn't want to tap into that engagement? However, marketing is closely monitored by the sponsors and advertisers who ARE paying for sponsorship rights. The solution is to create assets that generically reference the event while leaving out any 3rd party IP or suggested affiliation/sponsorship of any kind. #sports #marketing #sponsorship #sportsmarketing
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Innovator/Entrepreneur within the tennis industry, operating across the breadth of the sport from base participation through to tour level.
Friday thought… Tennis, data rights, advertising, wealth distribution and the life of a travelling pro! As well as selling match data to betting companies for tens of millions of dollars each year for entry level pro events, the ITF are now selling advertising space on their live streams/website. Over the past few weeks, I have had the pleasure of watching 20-45 seconds worth of adverts each and every time I have clicked on a match stream - a new experience for me, on this platform at least. It is prudent, of course, that these revenue streams are being leveraged, but it would be great to think that the profits generated off the back of selling the data and digital advertising space at World Tennis Tour level, would go directly back into improving the prize money, event support, quality of event conditions and player experience at this tier of professional competition… There is much talk of how money needs to trickle down from the very top end of the game to the lower tiers (which is undoubtedly true), but there are also solutions closer at hand. These circuits and events generate significant revenue, but unfortunately, the very stakeholders who should share in the success of the product, never directly get to see the full and tangible benefits of their labour. Could (YES) a different (YES) approach (YES) to competition at this level better serve the federations, organisers and players it aims to cater for? There are some interesting projects on the horizon with a fresh approach to professional tennis that will look to better support the key stakeholders - namely, the players - who also happen to be THE product itself! My concern would be that as long as there is a monopoly on ATP/WTA point allocation at this level of professional tennis, the change that is necessary is highly unlikely to happen anytime soon… The disparity of wealth generation versus wealth distribution isn’t limited to this tier of professional tennis - there are bodies championing players rights at the top of the game, but the voice of the aspiring/travelling pro on the ITF Pro Circuit can easily be lost in the noise…
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