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Monkey D. Luffy is just One Piece of the Crunchyroll success story. For ADWEEK, I spoke with Markus Gredemann and Norman Rabinovich about the streamer's brand evolution, which fans can see in person at San Diego Comic-Con next week. The refresh encompasses a new logo, glyphs, patterns and textures. Best of all there's a whole new font, which should make Papyrus-fan Ryan Gosling especially happy. https://lnkd.in/ep6xe4qX
🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx
VOICE | The self-titled “cult leader” of Snaxshot, Andrea Hernández, sat down with ADWEEK to talk the early beginnings of the now globally recognized Substack; the recipe for success behind her activations, like a séance to revive nostalgic snacks; and the present and future of the food and beverage industry. https://adweek.it/4fcse5g
JUST IN | Peter Naylor, Netflix’s vp of ad sales, is leaving the company. https://adweek.it/4cJMvgZ
Discover how to go above and beyond basic metrics to understand true engagement and consideration from Gregory Friend, Nativo Inc’s VP of content, insights and strategy on our upcoming ADWEEK webinar. Register here: https://adweek.it/469GaZY
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As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running “Shot on iPhone” campaign. https://adweek.it/3zNoBCR
Apple’s Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. https://adweek.it/4bNPROS
Crunchyroll always comes to SDCC bearing special somethings for fans, and that’s no different for the 2024 edition, which runs from July 25 through 28. This year, the Sony-owned service is gifting its audience with a whole new look—a look that ADWEEK is exclusively unveiling. Overseen by senior vice president of marketing Markus Gerdemann and vp of creative services Norman Rabinovich, Crunchyroll’s brand refresh encompasses a new logo, glyph system, patterns, textures, mnemonic sounds and, for all those typeface nerds out there (looking at you, Ryan Gosling), a whole new font. What do you think of the new look? https://adweek.it/3zQSzGc
Thank you so much for the feature! We especially loved the One Piece pun. 😄