ADWEEK’s Post

🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx

Get best practices brands need to put in place for next-gen events, based on an exclusive survey of 150 global marketing leaders on our upcoming ADWEEK webinar with leaders at Cvent. Register here: https://adweek.it/3VRB3c9

Tinder's latest ads reimagine the movie meet cute for younger generations. 😘 The dating app has gone full romcom in the latest chapter of its ongoing global campaign, “It Starts With a Swipe.” As the brand continues its attempt to woo audiences who are disillusioned by dating apps, this time it wants to challenge “inaccurate perceptions of how romances should start, which can get in the way of real love and connection,” chief marketing officer Melissa Hobley told ADWEEK. Created by agency @Mischief Mischief @ No Fixed Address, the three new ads are inspired by the first messages of real couples who met on Tinder. https://adweek.it/45XSMDt

Three leaders at full-service agencies of varying sizes—GALE, FerebeeLane and Walz Tetrick Advertising—told ADWEEK the secret to building a successful department is going all-in—no half measures—on the unavoidably costly investment. “Building a media department is daunting. It’s also kind of a bigger deal than you might think,” Charlie Tetrick, president and CEO of the Kansas-based independent shop, Walz Tetrick Advertising, told ADWEEK. “To think you can hop in the game and start buying media without knowing that you’re going to have a seven-figure investment would be a mistake,” Tetrick added. https://adweek.it/3zz3Ryv

Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner’s bid to smooth relations at the Cannes Lions International Festival of Creativity last month, six sources told ADWEEK. “There’s still a long way to go to get buyers back on X,” the first agency executive, who wasn’t authorized to speak to media, told ADWEEK. “What also has to happen is more tangible updates to the products, and not just lip service of ‘come back.’” https://adweek.it/4ctuS5d

To draw shoppers back into the cookie aisle, VML focused on Oreo’s connection to milk—which generally sits along the well-worn perimeter of most grocery stores. Oreo’s marketing has repeatedly played with the cookie’s connection to milk, encouraging fans to “dunk” the crunchy, creme-filled chocolate sandwich into a tall cold glass. The campaign asked people to scan those barcodes from the Oreo Codes website, using digital out-of-home and influencer marketing to raise awareness among customers. When a shopper scanned the barcode on a milk jug or carton, the scan triggered an animation featuring an Oreo cookie dunking into a glass of milk. Next, a coupon code appeared for a discounted package of cookies. https://adweek.it/45XIWBx

Field Roast is so Julia 💚 https://adweek.it/4cPXAwV

Roku and the electric racing circuit Formula E have a relationship powered by potential, and it’s accelerating rapidly. https://adweek.it/3xTUpFn

Soak in the sun and the savings this holiday weekend 😎 Save 35% on your #Brandweek pass when you register before July 8 with code JULY35. https://adweek.it/3RSOqHN

How have dating apps changed since Coronavirus? 😷 In a time when the LGBTQ community are being better and better supported by apps like Taimi, why are brands shying away from advocating for Pride? 🏳️🌈 Alex Pasykov (he/him/his) is the Founder and CEO of Taimi: LGBTQ Dating App, the dating app for the LGBTQ community and is very cautious of the ‘rainbow washing’ that takes place during pride months. He is completely dedicated to learning from the community he is serving while also making sure that Taimi operates as an educational platform for younger people. 🎧To hear how he’s doing that and how he’s made Taimi as big as it is, listen to the new episode of Young Influentials as Alex shares his insights with our host, Colin Daniels, M.A.. Listen now on... ▶️ Spotify: https://adweek.it/3tgJLDp. ▶️ Apple Podcasts: https://adweek.it/39NVJ0a.