📺The battle between linear and CTV continues. Learn what experts are saying about the ad market, consumer behaviors and predictions for the future. https://bit.ly/3xDD4Ay
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As the year comes to an end, it is a good time to reflect on what happened in 2023 and how it will inform the next year. CTV had a big year for both advertisers and viewers – and it will only continue to grow. We present our 2024 predictions for CTV, so you can know what to expect in the new year! 🔮 Read our latest blog to learn about the major trends that will drive CTV’s rise: https://buff.ly/3uWsyCA
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Get up to speed with key trends for 2024 🚀 Are sales and purchases of convergent TV sets best adapted to an ever-changing ecosystem? Get insight from us on developments in CTV and linear ad spend to make informed decisions. 🔑 Let us advise you on how to navigate these trends and get the most out of them. Everything you need to know about your next steps ▶️ https://bit.ly/41Iva3q #CTV #Trends
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Despite the positioning in the quotes, this feels a lot like a way to get more advertisers to buy more long tail CTV, and I'm confident (again, despite the rosey quotes) that will be the effect for most of those who use this tool. https://lnkd.in/gyenfMJ4
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The wait is finally over! 🥳 Access our CTV report here: https://rebrand.ly/kied6j4 Unveil the untapped potential of CTV advertising with exclusive insights, trends, and actionable strategies.💡 #CTV #OTT #connectedtv #advertisingtrends #report #launchday #industryinsights #VDOAI
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The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TX2GiP
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The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TZp6jE
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Retail media and video. Separate, they're effective. Together, they're causing waves within the advertising industry. Our experts, Steve Baxter, EVP of Strategic Initiatives, and Derek T. Nelson, Sr. Director of Retail Media, weighed in on this topic with IAB. ▪ "How do I start building a full-funnel retail media strategy with CTV?" ▪ "How can I gauge the effectiveness of this integrated strategy?" ▪ "How can I utilize clean rooms to generate consumer insights and inform my media mix and tactics?" Read on for answers to these questions and more.
NEW IAB REPORT 📊 Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping! This insightful analysis reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/4asyF1j
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The 12th annual Media & Entertainment Consumer Insights is now out! 📺 This year's insights cover the evolving dynamics of how consumers spend time across content types and platforms to the undying allure of sports and how they continue to shape our media experiences. 🤳 🏅 Download the report here 👉🏽 https://deloi.tt/3s5MkdQ #Media #Entertainment #ConsumerInsights #MCS2023
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NEW IAB REPORT 📊 Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping! This insightful analysis reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/4asyF1j
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