AdNews Australia’s Post

It's easy to get caught up in the hype of reach and headline CPM comparisons. But let's face the facts—those metrics don't tell the whole story. When it comes to making a lasting impact, it’s about outcomes. It’s about making your brand famous. And that’s where cinema takes the lead role.   We recently partnered with Fiftyfive5, part of Accenture Song to understand what effect AV channels have on delivering brand equity. Two surveys were conducted via a multi-channel study and an in field pre and post cinema testing study. The results were clear; cinema is undeniably powerful in delivering on multiple brand equity and ad performance metrics.   This is cinema's promise: 1 cinema spot delivers the same level of brand fame as 10 spots on digital, 9 spots on BVOD, and 6 spots on linear TV.   Including cinema on your media plan not only elevates the overall effectiveness of the campaign but also helps in painting a more compelling brand story across multiple channels, cinema creates a holistic and memorable brand experience that audiences are more likely to talk about and engage with.   The results show that cinema builds on what both online and TV exposure deliver, with the most powerful impact coming from the combination of all channels – creating a 20 per cent uplift over digital in isolation and 13 per cent uplift over TV and digital in combination.   Read the latest from our Managing Director Guy Burbidge on Mi3Australia via the link below. #ValMorgan #Mi3 #CinemaMakesYourBrandFamous

When aiming for a lasting impression, it’s all about the results. Making your brand famous is key, and that’s where the magic of cinema truly shines. Read about our latest research piece and how cinema makes your brand FAMOUS!

🌟 Cinema makes brands FAMOUS 🌟 When it comes to real impact and real outcomes, cinema advertising is the GOAT. 1 cinema ad = 10 digital ads = 9 BVOD ads = 6 linear TV ads

The reactions after Perfect Fools launched the new integrated creative and media agency offer two weeks ago? The most common: “Finally! Why hasn't anyone done it before?!” Especially coming from people on the creative agency side (but also from media agencies). It sounds like we’re not alone in thinking the old school structure is dysfunctional for getting better and more effective creative work done for clients. (BTW, I know it's been done before...) The skeptical: “Nice, but you’re not the first to try. And no one has successfully pulled it off while also delivering great creative.” This can, of course, be debated. I know there are media agencies like Publicis and Dentsu that offer the same, but has it been done from the creative side? And by an agency acclaimed for its creativity (f**k Jante!) and with the driving force of making the creative work better, not from a (network) business structure perspective? I’m just saying, don’t underestimate the power of motivated, independent people. The practitioner: “Sounds good, but how will it work?” Absolutely the hard part. Simple answer: people, people, people, and process. We’re in the people business, and creating the best possible conditions for people with different expertise to collaborate. We and Tre Kronor Media Nordics | a Making Science Company have put in hours and hours to get that in place. The client: Time will tell, of course, but we’re in some really interesting discussions…

Digital ads and their potential for virality have the power to skyrocket your company's branding. Read below to know more... #digitaladvertising #digitalads #redashfilms

The Trend of Short Ad Copy with Visuals Is scaling pretty fast this year. First Ad Comes from Dentsu Creative for American Express. Second One from Ogilvy Germany for Deutsche Bahn. Third One from Uncommon Creative Studio for British Airways. What do you think about this pattern of new Ad formats? #advertising #wpp #ads #adagency #adcampaigns #campaignstrategy

NEW TRARE CAMPAIGN - Val Morgan commissions cinema research (via Fiftyfive5 part of Accenture Song) that finds a single cinema ad delivers the same brand fame as 10 digital spots, or 9 BVOD sports, or six linear TV spots. Val Morgan Managing Director, Guy Burbidge unpacks the results – and why it's time for brands to look beyond surface-level metrics like reach and CPMs focus on the most crucial metric for marketers seeking long-term commercial success. "Famous brands make a lasting impression by establishing a strong emotional connection with consumers—they're not just liked; they're adored. These brands are also instantly identifiable and distinctive, they stand out in a crowd. They generate buzz, sparking conversations among both consumers and competitors. There's a sense of familiarity with these brands, making consumers feel like they've known them forever, even if they haven't. Finally, these brands convey a clear and universally understood identity; everyone knows who they are and what they represent." Credit - Mi3 #cinema #media #advertising #australia https://lnkd.in/gwPA-PXC

Nothing is impossible. (How to be an ad-person: Rant No.1) “How to survive as a Saatchi & Saatchi suit.” This is an age old document that was stuck in most of the offices of Saatchi & Saatchi, worldwide. Got hold of this from one of my mentors last week. This document has 209 tips. We can just replace the agency name and the rules apply to any ad agency! I am dissecting these 209 tips with my own points of view, through 209 posts. This is the 1st post in this series! The 1st Tip is Nothing is impossible. Though this is like a universal motivational quote No.1, it weighs more when it comes to agency life. Right from confusing briefs, to unrealistic deadlines of presentations to last minute changes in the art works just before it is supposed to be delivered to the media house. The situation gets into your nerves and you feel it’s over, it’s just impossible. So many times the brief is so confusing, even the client servicing team end up feeling they might not be able to crack it; they are scared to death on how to brief the creative team! Last minute changes in contact number in the dealer panel? Sounds real? However you end up cracking them. The brief, the deadlines, you come out as a winner. Some rules that we need to follow: ·     Remain calm, consistently. ·     The client servicing team should be empathetic to the creative team and vice versa. ·     Be empathetic towards the client. Work as a team and make the impossible, possible. By the way, Impossible is Nothing is my all-time favourite tagline. Apart from the depth of the thought itself, some selfish reasons being it came from TBWA (my first agency) and Sachin was the Brand Ambassador of Adidas for quite a few years. 😊 #agencylife #agencylifetips #adagencytips #advertisingagency #advertising #marketing #nothingisimpossible

Ad agencies, advertising themselves. Saatchi & Saatchi, 1999. "In our zeal to understand the intricate relationship between the consumable and the consumee, we have come to lean heavily upon research and its supporting data. So heavily, in fact, it's become a crutch." #advertising #adsforadagencies

What an achievement! In the latest LSA (LEADING SWISS AGENCIES) ranking, mediatonic ranks as the 4th largest media agency in Switzerland. With this leap of 2 places versus 2022, the agency achieves its best ever result and also becomes the largest agency based in French-speaking Switzerland. #swissmediaagency #rankingmedia #media