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Other forms of advertising only stay in front of someone’s eyes for a few seconds. Useful promo items stay in sight most of the time. A trendy t-shirt will stay in the recipient’s closet for years. Plus, hundreds if not thousands of people see your brand name every time they wear it. A USB stick that goes on their keychain will serve as a reminder of your company every time they use it. Think of these items like a years-long commercial. www.corppromo.com #yycbusiness #yycevents #yycbiz #calgary #calgaryevents #calgarybusiness #marketing #promotionalproducts #womeninbusiness

“Last year Marks and Spencer Clothing👚 was probably our (Mother London's) biggest win and Jaegermiester🥃 is a global account - and they’ve both come from pitch processes that aren’t full length," Says Chris Gallery, Partner, Mother. "Also, with Uber🚕, the account was once just Uber Eats and now it is Uber Rides, Uber One, Uber Trains, and Uber Green. Pitching isn't the only way of bringing new projects and accounts into the business." It's been 18 months since Mother decided to launch its own alternative to the traditional, sapping process🌱 - Pitch it Forward. It not only steers away from full-size pitches but is also designed to drive investment💲 in the next generation of creative talent. So far the scheme has won Mother both Jägermeister and M&S Clothing, the latter of which culminated in a Christmas🎄 campaign last year. So how is Mother’s Pitch it Forward changing the account review process for the better? Conor Nichols sat down with Mother partner Chris Gallery to find out. Read Here: https://lnkd.in/emFnUrYr #commercialcreativity #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing #pitching #pitchpositive #pitchingitforward

FYI: A group of investors has just bought 35 million shares in Clear Channel Outdoor, becoming the 4th largest shareholder (Billboard Insider): Artie Moreno and various parties associated with Verde Investments have combined to purchase a total of 35 million shares in Clear Channel Outdoor. Here’s the group… Looks to Billboard Insider like this makes Moreno, Verde et. al. Macin the 4th largest shareholder in Clear Channel Outdoor. Here’s our estimate…   #DOOH #digitalbillboards #digitalsignage

If you're looking to advertise your business then we have the perfect opportunity for you. With hours of exposure across 15 digital boards, we can help promote your business and connect you with the right audience. Interested? Then DM me for further details. #bridgewaterhall #advertising #marketing #membership #manchester #businessbranding

Outsmart not Outspend. That is what we do. Our ad agency has the best #trackrecord in the #advertising business. If you can find an agency with more #awards and better #results, hire them! Remember, it will take them 3 months just to sharpen their #pencils. -First ad agency for #Entrepreneurs -Launched Virgin Atlantic and put Richard Branson on the map -Allen Kay, father of #SuperBowlCommercials, creator of #ifyouseesomethingsaysomething which according to the #FBI saved countless lives, winner of #30 #ClioAwards, #30 #EffieAwards and member of 2 Advertising Halls of Fame. Helped Xerox become the fastest growing company in the world and the darling of Wall Street -Launched Comedy Central -Brought Lancôme to America and handled Revlon and Almay accounts -Worked closely with Oscar de la Renta and Halston -Handled President Reagan's re-election campaign with The Republican National Committee -Kept Celebrity Cruises from sinking. Got them acquired by Royal Caribbean Group for $2B -Launched and handled all 5 Mirage Hotels for Steve Wynn and Wynn Resorts -Launched Humana Health Care Plus and made them fastest growing Fortune 500 Company in the world right behind Apple -Launched Stuart Weitzman shoes -Creators of 0:15 second #commercials -Creators of #JiuJitzuMarketing and #Humanology -Done more for Just Causes than any other ad agency on the planet -First ad agency for Bear Stearns Companies. Got them acquired by JPMorganChase TheAdvertisingCompany.us The Advertising Company, Inc / Iconic Branding / Allen Kay #iconicbranding #advertising #KickinAdsSince1982 #FirstAdAgencyForEntrepreneurs #OutsmartNotOutspend

📣🚀COMCO gives the green light: Blick Group and the media of RASCH merge to form Ringier Media Switzerland Ringier AG completes the acquisition of all shares in Ringier Axel Springer Schweiz AG (RASCH) from Axel Springer, the Competition Commission has now accepted the merger. The fusion of former RASCH-Medien titles with Blick Group sets the stage for Ringier Media Switzerland's formation. The goal is to become Switzerland's leading and most innovative media company with the broadest coverage, strong content, established brands and reach. Ladina Heimgartner, current CEO of the Blick Group, steps in as the CEO, steering a team of around 1,000 employees. Ringier Media Switzerland consolidates: 📌 Blick Group 📌 20 most widely circulated magazine and newspaper titles in Switzerland, including Beobachter, HANDELSZEITUNG, BILANZ Wirtschaftsmagazin, cash.ch, Schweizer Illustrierte, L'illustré and others. 📌 Ringier Advertising 📌 Ringier Mediatech & Services Already engaging 4.6 million users, Ringier Media Switzerland's reach encompasses over half of Switzerland's population. This amplifies Ringier Advertising's ability to provide advertisers with cutting-edge solutions and enhanced services through collaborative efforts among media brands. The newly formed management team will lead Ringier Media Switzerland: 📌 Ladina Heimgartner as CEO 📌 Patrick Rademacher as Chief Strategy & Innovation Officer 📌 Max Buder as Chief Commercial Officer 📌 Roman Sigrist as Chief Operating Officer 📌 Sascha Hilpert as Chief Financial Officer 📌 Steffi Buchli as Chief Content Officer 📌 Sandro Inguscio as Chief Digital & Distribution Officer 📌 Marco Rüegger as Chief Product Officer 📌 Thomas Passen remains Managing Director of Ringier Advertising Ladina Heimgartner: “We want strong editorial teams behind our flagship brands. And we want to support these editorial teams with all kinds of skills, from marketing to technology. I am convinced that we are well prepared for the many and complex challenges of the coming years with this organisation and, above all, with the people behind it.” #Media #Switzerland #Content #Company #Future #Team #Journalism #Technology #Advertising

Having just finished the latest season of "Welcome To Wrexham" and observing their approach to Partnerships for revenue generation, it got me thinking. Whilst sensationalised for TV, and always great to watch Hollywood stars in action, it wasn’t exactly what I’d describe as the true definition of Partnerships. Was it more about leveraging status and vanity for quick wins? There’s no doubt that having A-List Celebrities endorse a tea brand would provide incredible exposure, but the ‘cash grab’ mentality felt a bit disingenuous, even though it undeniably made for captivating viewing. It made me reflect on the distinction between #partnerships and #sales, two functions often lumped together, but fundamentally different. It’s like comparing a well-aged wine to a shot of espresso. Partnerships aren’t about chasing the ‘caffeine kick’ of a quick-win or short-term cash injection. They’re about being the matchmaker, finding that sweet spot of brand alignment, and crafting genuine mutually beneficial campaigns that learn and refine over the long-term. This, I believe, is the fundamental difference. Partnerships are like planning an epic road trip, a journey of growth, not just a pit stop. By embracing this mindset and recognising the key difference, these principles become the foundation of sustained success, reputation growth, and a thriving network where trust flows in both directions. And just for the record, this has nothing to do with the fact My 1st Years sent #ryanreynolds a gift for his newborn over a year ago and we’re still waiting for him to say thanks 😜

What do DFS, Sports Direct and “Black Friday”’s marketing all have in common? They have lost their impact. Why? Because of the overuse of the “dont miss out on our sale” tactics We now take it for granted that DFS has a sale on and that sports direct’s closing down sale has been ongoing for about 12 years … the urgency to go and spend money there is lost because the meaning of the word “sale” has been satiated. They’ve lost their impact. Are you doing the same? Are you using words like, specialist, experienced, passive candidates, headhunting, niche, over and over again? Your customers are hearing these words over and over again, and so the meaning of them becomes worn out over time. Different is memorable, as it challenges cognitive norms and forces people to engage. So how else could you describe what you do based on outcomes and impact, rather than by using words that will continue to lose their impact? #leadership #recruitment #sales

A group of investors has just bought 35 million shares in Clear Channel Outdoor, becoming the 4th largest shareholder (Billboard Insider): Artie Moreno and various parties associated with Verde Investments have combined to purchase a total of 35 million shares in Clear Channel Outdoor. Here’s the group… Looks to Billboard Insider like this makes Moreno, Verde et. al. Macin the 4th largest shareholder in Clear Channel Outdoor. Here’s our estimate…   #DOOH #digitalbillboards #digitalsignage