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Look at this water bottle. It does $43M in revenue with only 50 employees. That's ~$860,000 per employee. They sell at a 4x premium compared to competitors. They have been able to scale to this level in the last 10 years. Bottled water is one of the most competitive spaces to scale in. One of the amazing strategies has been the classic top down Fiji focuses on premium product placements and Sponsorships. They place their product in top Hollywood movies and high-profile events to link the brand with an elite community, generate buzz, and gain attention. Because of its devoted customer base, Fiji Water gained celebrity endorsements without direct sponsorships. They have been consistently doing this. Eventually, celebrities wanted to be seen drinking Fiji Water, a premium water brand Do you know of any other brands that have scaled through strategic premium product placements? #dtc #dtcbrands #startupstrategies #marketing Compiled this interesting info from Twitter - 🙏 @_hunterhammonds

Idea. Design. Execution. I'm lovin' it (all). Feels like one of those classic ads from a so-called bygone era. Great way to tell a story. 👏

It been a great journey over the last two years or so at Goodman Fielder in Marketing. We have changed how we do things, what we do and given things a go. Being a long time Consumer Insights Manager 👵 , who loves new ways of doing things, here are a few that we have adopted over the last couple of years: - Using Kantar Link testing with great advice from the team there Beth Rundle, Alissa Skyrme Brian Turner. But we are now giving Link AI a go. How awesome to get feedback on your campaign in 15 minutes! 😊 - We are tracking more of our brands very easily on our Tracksuit dashboards. There is nothing like seeing our metrics climbing on a live dashboard after we launch a campaign. Sargam Seelam - Storing and using all of our ANZ consumer research on our Scout Market Logic Software dashboard. You need to leverage what you already know before you start a project. And we recently trialed their Deepsights AI 🤖 to create AI generated mini reports using everything in the database. Love it! - We are able to do our own quick and easy consumer research through Ideally. This make it so simple and quick to assess if something is going to be acceptable to consumers or not. Lucy Travaglia - Developing virtual audiences through Yabble™. As Mark Ritson says, this is going to become even more widely used and accepted in coming years. The journey has been a good one with a fabulous team. Good luck team - you deserve it! Frankie Coulter Danielle Dyson Angela Monk Jesper Poulsen Ra Fletcher #GoodmanfieldermarketingNZ #consumerinsights

When insight comes from outlook.

Want to win gold🥇at the olympics… Based on Circana's latest research by Ananda Roy and the team, you may well want to rethink your plans. Here are some facts and ways in which you can step on that podium 🏆 with your Marketing efforts this summer 😎… --> Tap in to Evolving Consumer Behavior  - 24% of consumers across UK, USA, and South Africa are likely to make changes in how they participate, purchase, and consume during major sporting events like the Paris games - There is a surprising shift towards at-home consumption, with 56% of high-income households preferring to watch the games at home rather than crowding bars and cafes. --> Leverage Opportunities in New Channels - With hybrid work patterns, offices are evolving into hubs for unique culinary and themed experiences around sporting events. Over 20% of active workers surveyed said they would actively follow events and results at work. - High costs and travel issues are deterring 70% of consumers in major European markets from traveling to Paris. Brands should target semi-rural and holiday areas where engaged audiences are still interested but away from busy cities. --> Less obvious audiences with Demographic Shifts - 35% of singles across income levels are "passive" due to high costs and limited leisure, requiring brands to work harder to drive engagement with this youth segment. - Over 45’s are expected to spend more on the Paris games due to its unique history and equity, presenting opportunities for healthier food and beverage options, sports equipment, and athleisure apparel. --> Emerging Opportunities in the virtual world - The metaverse, esports, and gaming present opportunities for specially targeted brand promotions, especially in snacking, non-alcoholic beverages, and enhanced nutrition and hydration products. - Categories like healthier meal replacements, functional foods and beverages (e.g., high-protein dairy, isotonic drinks) are forecast to get a boost during the sporting events. --> Making the most of the opportunity - Leverage both location advertising and OOH to target consumers with relevant products along the path-to-purchase. You could work with some of our amazing clients too like Blis, Mobsta Ltd - Certified B Corp® & Nano Interactive to use Circana ProScores to target based on sales and measure the impact - Positioning range, availability and specific promotions around offices and holiday destinations could yield fantastic results as well as supporting well known streaming platforms and News sites with ads  - Get your audience segments well defined and align your creative there are opportunities in diverse audience ages with different needs - Go after those gamers, their high adjacency to sporting events means they are prime targets and in-game and in-stream advertising has never been so accessible through platforms like Twitch Read the full report below, what do you think? Have you considered the above, will it make you think differently? Comment and share

👏 Mi3Australia thank you for the sit down, I loved talking about my time at Kayo and what the future holds at Tourism and Events Queensland. As I switch industries, I come armed with a few key learnings that have held me well in the past: 👉 **Speak Fluent Adaptability!**   - Each sector has its own language, learn it quickly. Being multilingual is the key to success. 🎶 **Mixing Beats Beyond Borders**   - Transferring across industries is like being a DJ. I've learned to remix my skills, taking the best from one industry and infusing it into another. 🏄♂️ **Embrace the Adventure!**   - Embracing the unknown, every industry switch is a chance to discover hidden treasures and untapped potential.

United Airlines Scores with Exclusive Wrexham AFC Amenity Kits and Pajamas United Airlines' decision to launch limited-edition amenity kits and pajamas featuring Wrexham AFC branding is likely driven by several strategic marketing reasons. The acquisition of Wrexham AFC by Ryan Reynolds and Rob McElhenney has brought significant attention and a pop culture allure to the club. United Airlines tapping into this popularity helps it to engage with a broader, potentially more global audience who might be attracted to the Hollywood connection. The rise in Wrexham AFC's popularity, especially following its promotion to the English Football League One, suggests a growing fanbase. Offering branded merchandise connects United Airlines directly with these fans, creating a unique touchpoint that resonates with their interests and loyalty to the club. READ ARTICLE: https://lnkd.in/grD6gGtA #UnitedAirlines #WrexhamAFC #TravelInStyle #SoccerFandom #CelebrityOwned

United Airlines Scores with Exclusive Wrexham AFC Amenity Kits and Pajamas United Airlines' decision to launch limited-edition amenity kits and pajamas featuring Wrexham AFC branding is likely driven by several strategic marketing reasons. The acquisition of Wrexham AFC by Ryan Reynolds and Rob McElhenney has brought significant attention and a pop culture allure to the club. United Airlines tapping into this popularity helps it to engage with a broader, potentially more global audience who might be attracted to the Hollywood connection. The rise in Wrexham AFC's popularity, especially following its promotion to the English Football League One, suggests a growing fanbase. Offering branded merchandise connects United Airlines directly with these fans, creating a unique touchpoint that resonates with their interests and loyalty to the club. READ ARTICLE: https://lnkd.in/g3GjWxYs #UnitedAirlines #WrexhamAFC #TravelInStyle #SoccerFandom #CelebrityOwned

What did they just do? Brands like #coke #BritishAirway & #coors are immensely confident in their own skin to be able to tear apart the rules of the game. Or are these the new rules? Thanks Prasad for putting this piece together in ET BrandEquity #brand #brandleadership #designleadership Link in comments.

Two Days of Awesomeness! 🔥🏎️ I recently had the incredible opportunity to be a part of the Formula E Rome E-Prix, and I must say, it was an electrifying experience both on and off the track! 🏁 Despite the challenging heat wave that had Rome sweltering at 40°C, the enthusiasm and passion of everyone attending the event were truly extraordinary. Working behind the scenes always provides me with invaluable learnings, fresh perspectives, and a burst of creative ideas. Talking to numerous fans at the Allianz Fan Village, I couldn't help but notice the sheer contentment in their voices as they soaked in the event extraordinaire. There's something magical about witnessing the behind-the-scenes efforts that go into making such an event a grand success. The teamwork, dedication, attention to detail and the collective effort that brings Formula E to life is incredible. One brand activation from Allianz that truly stood out and I believe no one will talk about was the Allianz Hydration Station, although the concept sounds simple its execution to keep fans hydrated throughout the day was brilliant. I will be writing a dedicated article, or perhaps even creating a video, to share my thoughts on this clever activation strategy. So, stay tuned for some exciting content next week! 🎬 As a passionate sports marketing professional, I try to step outside my comfort zone and get involved in events of such scale as it brings about a wealth of experiences that enrich my perspectives and add new dimensions to my skillset. I want to express my gratitude to the entire Formula E team for making this event unforgettable, and shoutout to Emma Peat, and the remarkable team she leads and all the wonderful people I met over days at Rome E-Prix. #formulae #romeeprix  #behindthescenes  #eventexperiences  #allianzfanvillage #sportsmarketing  #brandactivation #fanengagement #fanexperience #formula1