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Top read for the day candidate (it’s still early): I really think that social media strategy is something to watch closely right now in context of SEO. Search Engines won’t stay put and a website’s social signals seem like a good candidate for increased weighting given the current AI disruption. I also think channels will continue to enmesh and that creating a strong brand cohesiveness and advanced audience/customer segmenting should be on marketer’s agendas. Hot take: i wouldn’t be surprised to start seeing new buzzwords for holistic strategies pop up, but the fundamentals will be same: have a strong brand, drive the right traffic a page (paid media and SEO), engage with users on social, leverage conversion data to optimize and mine for audience insights. #socialemediamarketing #marketing #seostrategy #seo

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

Media Business is facing some core challenges - change of consumer behavior, rise of social media, shift to digital steaming & AI. How to adapt TV for the future? The change in media consumption is already affecting media companies & channels globally. This report presents some interesting perspectives from international experts inside WBD & others💡Warner Bros. International Television Production Deutschland GmbH

Amid the social upheaval of 2020, many brands pledged to invest in underrepresented publishers. Kimberly Jones, President & CEO, alongside panelists Sheila Marmon, CEO of Mirror Digital, Mark D. Walker, CEO of Direct Digital Holdings, Cavel Khan, CGO of Group Black, and Lori Goode, CMO of Index Exchange spoke at Cannes on a panel regarding the current realities of these pledges four years later. The consensus? While diverse-owned media spending has tripled, it is still just 1.6% of all agency spend. Panelists agreed we need to focus on authentic, long-term investment and all work collectively to ensure the ad industry truly supports this purpose. For more on this topic, check out the full article below. https://lnkd.in/eWsS_P2a

Report about the global media landscape, by GWI

Thanks to PRovoke Media for including the results of our comprehensive survey on CEO attitudes on marketing and the CMO in its latest edition. Comms pros interested in understanding the dynamics CEOs see governing their organizations and how to effectively address these goals will find this a must read report. https://lnkd.in/eqm_w7EA

Inspired by the Creative Equals RISE Conference I was asked to write about the ROI (Return on INCLUSION) you can get by thinking of your media as a positive investment - read it on Creativebrief and as part of the overall RISE trend report. https://lnkd.in/e7tBqede

Dynamic Media Approaches is something big brands are struggling today. The digital landscape is constantly evolving, with new platforms and trends emerging regularly. Big brands need to stay up-to-date and be flexible in their media approaches to remain relevant. We had seen many struggles even discontinue their digital presence due to lack of tactics to play in this field. We will provide support to these Agencies to be successful and scale. 

As marketers continue to be caught in an ever-escalating battle between marketing complexity and marketing effectiveness, a new report reveals that in 2023 more brands trusted Omnicom Media Group to deliver the industry-leading tools, technology and talent needed to win that battle.    As detailed in the 2023 New Business Balance report from RECMA - Research company evaluating the media agency industry, for the second consecutive year OMG won more new business than any other global media agency group — an achievement that was fueled by outstanding performances from our agencies. With Hearts & Science earning its first-ever #1 ranking from RECMA, and OMD Worldwide and PHD placing in the top 5, we not only dominated the network ranking, we were also the only media holding company to earn positive net new business outcomes across every region.    Results like these can only be achieved when an organization is united and inspired by a shared goal. Every day, across all OMG regions, markets, and offices, 26,000 people come together to meet our shared goal: delivering transformative experiences for consumers that unlock transformative growth for our clients, our agencies, and our talent.    Our achievements in 2023 are their achievements. I congratulate them for what they accomplished last year — and I thank them for the energy, intellect and passion that powered our success in 2023, and continues to drive us forward in 2024.  #TransformExperiences

Here's a burning question: Does traditional media still matter? At MikeWorldWide we believe that reputation is earned. Trust is earned. Relevance is earned. And there will always be an important place for influential earned media - to build brands and build reputation. Here's what my brilliant, experienced (and maybe a bit partial after many years as an editor) colleague Matthew Hunter has to say about this question. It's worth a read. https://lnkd.in/g23VRRH2