adidas’ Post

Dreaming about soccer? ⚽️ That’s a fun dream, but 'All Day I Dream About Soccer' isn’t where Adidas got its name. The brand was named after its founder Adolf “Adi” Dassler. Cultural know-how and pronunciation matter when going global! 😄 Got any cool brand name facts? Share them below. #Adidas #Brands #BrandNames #FunFact

Notice anything unusual in this photograph? Look at it carefully🔍 In the track and field world where most athletes wear branded kits which are often very colourful, here's a Bandit-sponsored athlete wearing a fully-black kit! This is a photograph from the US Olympic trials where a very young running brand, Bandit stands out from the other hotshots, the likes of Nike, NB & Adidas by sponsoring athletes who eventually wear Bandit's unbranded kit on the track. This is a part of Bandit's unsponsored project where they support young athletes and athletes who do not have a major sponsorship deal with any big conventional brands. 🏃 Not very sure about what the contract and sponsorship deal look like for the athletes, but this is definitely a fresh take from a young brand trying to get the maximum number of eyeballs! 👁️ Edit - Found a video where Bandit's Head of Experiences, Tim Rossi talk about the project in detail - https://lnkd.in/g-hrGi3R #running #sponsorships #sportsmarketing #olympics

Endrick, the 17-year-old Brazilian football star has signed a significant long-term contract with New Balance, which is set to run until 2028. 🇧🇷 This deal marks a notable shift from his previous arrangement with Nike which ended in February 2023 with New Balance emerging as the winner in a race run by adidas and PUMA Group also 🐴 Its reported his decision was influenced by the opportunity to be one of the main assets for New Balance in the future which was a prospect that appealed to him and his family. 👨👩👦 The deal with New Balance is unique, as it includes personalized signature boots for Endrick, akin to Michael Jordan’s iconic deal with Nike in 1984. ⛹🏾 This highlights a strategic approach by New Balance to position Endrick as a significant face of the brand and improve its appeal to a younger audience that aligns with their recent signings of Bukayo Saka, Eberechi Eze and Harvey Elliott. Perhaps the most interesting aspect of the deal is that it also includes community engagement initiatives, including visiting various communities, refurbishing football courts, and supporting sports-related projects. This demonstrates a commitment from both player and brand that extends beyond the commercial elements, aiming to make an impact at a societal level. 🏟️ Endrick's deal with New Balance is a testament to the changing face of sports endorsements, where emerging players can leverage their potential to secure lucrative and impactful partnerships ⭐️ #sportsbiz #parterships #sportsbusiness #footballnews #bts

Adidas announces Lamine Yamal, huge signing for adidas Adidas and a big loss for Nike The young Barcelona prodigy will wear the adidas X Crazyfast Messi “Spark Gen10s” in European and international competitions. 👟 _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr | #sales | #basketball |#deloitte | #football

Discover how Nike outsmarted Adidas at the 2012 Olympics! 🏅 Despite Adidas paying $155M to be the official sponsor, Nike's 'Find Your Greatness' campaign stole the spotlight. From using various 'London' locations worldwide to choosing everyday athletes as ambassadors, Nike's innovative strategy proved that creativity trumps official branding. 🌍📈 Swipe to see how smart marketing made all the difference! 💪👟 #sports #olympics #summerolympics #parisolympics #Nike #Adidas #SportsMarketing #SportsManagement #SportsBusiness 

Manchester United and Adidas Extend Kit Deal Until 2035 Manchester United and Adidas have agreed to extend their kit deal until 2035. The new deal is worth £900 million ($1.1 billion), making it the most lucrative kit deal in football history. The deal includes a significant increase on the previous agreement, which was worth £750 million. It also includes an increased focus on Manchester United's women's team, which was reintroduced in 2018. The new deal is a major coup for Adidas, which has been the kit supplier for Manchester United since 2015. The deal will help Adidas to further expand its reach in the global football market. For Manchester United, the new deal is a sign of the club's continued commercial strength. The club is one of the most popular and successful football clubs in the world, and the new deal will help to ensure that it remains at the forefront of the global football landscape. What do you think of Manchester United's new kit deal with Adidas? Is it a good deal for both parties? Let me know in the comments below. #sportsbusiness #sportsmarketing #sportssponsorship #linkedin #manchesterunited #adidas #kitdeal #football

For those who love, or even those with just a passing interest in marketing & sport, the summer of 2024 is such a mouthwatering prospect - Euro 2024, The Olympics, Wimbledon, The Open & The GAA Championships. Credit, where credit is due, but adidas (right on the eve of Euro 2024) have kicked it all off with a terrific campaign "Hey Jude". Littered with visuals and audio that evoke memories all sports fans can relate to, interspersed with visuals of retro outfits and Adidas Originals and garnished with a helping of some of their other key brand ambassadors (Beckham, Wrighty & Lampard) - it crescendos magnificently with the combination of the famous audio and 'Jude' Bellingham. It's another cracker of a content piece from their #YouGotThis series - which does such a good job of bringing Adidas global and multi-sport world under one roof and each piece of content features a brilliant choice of music. Landing on socials initially, it'll be interesting to see if/how the campaign evolves via other media throughout the tournament. Whether you're a brand partnering with a rightsholder, an athlete, a team - this summer is such an invitation to treat - a time to play with your brand and messaging and have it reflect or amplify the audience you want to appeal to. #sponsorship #marketing #sport #heyjude #advertising

𝐊𝐞𝐲 𝐑𝐎𝐖 𝐌𝐚𝐫𝐤𝐞𝐭𝐬 - 𝐊𝐢𝐭 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬 👕 🌍 ⚽️ European football often takes the spotlight in kit deals, but let's shift our focus to across the globe. 🌏 Adidas dominates as the leading kit supplier in ROW markets with 53 deals, surpassing Puma and Nike. Remarkably, Adidas outspends Nike by $150 million, and even without its MLS deal, Adidas reinforce its position as the top spender. 🇺🇸 The longstanding centralised partnership between Adidas and MLS since 2005 creates equality and financial support for the majority of Major League Soccer teams. 🇦🇷 Argentina's domestic league boasts a competitive market with 19 unique brands in kit deals this season. 🇧🇷 Among all markets, Clube de Regatas do Flamengo's alliance with Adidas stands out as the most lucrative deal, showcasing the club's prominence in Brazilian football. 🇲🇽 In Mexico, only two new kit supplier deals have surfaced in the past year, marking the exit of Joma Sport and Under Armour from Liga MX. 🇦🇺 In Australia, Nike's continued absence in the @A-League and directing their focus to the national team, allows 11 other suppliers to cater to the competition. 🇸🇦 Notably, @Al Nassr's collaboration with Nike leads the charge in the SPL, generating nearly three times the revenue of Al Ahli in second place. Drop me a message for how we can turn these insights into action! Sportcal GlobalData Plc #KitSuppliers #GlobalFootball #SportsMarketing #SponsorshipDeals