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When I started my journey in the corporate world after doing my MBA, little did I know about the exposures I would get with some of the best brands in industry and make a difference to business and society at large. I started with Indica Research and then moved on to join ICICI. These were times of KV Kamath as CEO and ICICI was showing great potential. But I was posted at Durgapur and I could not survive in small town environment. I left to join HTA, the largest advertising agency in India at that time, in Kolkata as a Media Planner. My professional life started taking shape from then on. A great opportunity was to join Mindshare, a brand from a group company of HTA Group M, during launch in India. The launch was immensely successful and Mindshare is still the market leader in India in the media investment management industry besides being global player. But the impatient that I have always been for growth, I decided to move on to join Analytics business of GE. In my very first year I received the prestigious Diamond Award in GE for contribution to analytics business growth in global markets. But growth for me was too slow and I decided to join Lowe Lintas in Mumbai to lead a media brand consultancy business service delivery as AVP. Working in Mumbai was very exciting but then came an offer to lead Anandabazar Patrika as Chief Manager - Brand and was back in Kolkata. Was it a mistake to leave Mumbai at a time many offers were coming my way in Mumbai itself ? I don't know but what I know is if I had not joined ABP, I would not have become what I am today. Sometimes in life it is important to follow your heart because it already knows what you really want ! I left ABP after 7 years to start my entrepreneurial agro export venture. It failed but taught me lessons which would be invaluable in The Road Ahead. While being an entrepreneur I joined the movement for declassification of Netaji files along with family of Subhas Chandra Bose. This movement was immensely successful with both West Bengal government and Central government declassifying the Netaji files within a few months. I was also invited by Prime Minister Narendra Modi along with family of Netaji to his house at New Delhi when he announced decision to declassify all files. Narendra Modi did not stop at declassification but took several historic initiatives to revive the legacy of Subhas Chandra Bose culminating in installation of Netaji's statue at India Gate at the end of Kartavya Path in 2022. I have been fortunate enough to be associated with such noble initiatives beyond business. I also joined a start-up media brand as CEO and led it to success. Ekdin today is a category disruptor brand which has taken newspaper to the masses at affordable cost and leveraging digital media. I also appear as Analyst with leading news channels like Republic Bangla on political and economic issues. Life has been exciting for me till now and I look forward to the Road Ahead ! #life

➡️Dhirubhai ambani: Went from “bhajias”to founding Reliance, reshaping India's corporate history. ➡️Karsanbhai Patel: From making detergent powder in his backyard to founding Nirma Limited, creating a billion-dollar empire People like them show that if you're passionate, keep trying, and learn, you can succeed in any field. Fortunately, I met one such man 10 years ago whom I onboarded as an impact manager and today he is  Associate partner in the Bellwether Associates. And this is his story - When I started my company a decade ago, I onboarded a man named Vikramjeet Singh. At that time, Vikram did not have much background in personal  finance. However, what caught my eye was his immense eagerness to expand his knowledge and skills and eagerness to learn Though he lacked domain expertise, his drive to learn and his focused approach towards achieving his goals was very impressive. And my decision paid off better than I could have imagined. Over the years, Vikram worked very hard to gain the skills he needed. Step by step, he was promoted up the ranks. Now he is Partner with us Recently, Vikram took part in the tough 4th  Ironman challenge in December 2023. Getting ready for it required months of intense practice, determination and mental toughness. Vikram finishing it shows his drive to keep improving himself. I feel very proud to have him as our  partner. His journey inspires me. It shows that with passion and perseverance, you can succeed in any field, even if you lack experience at first. Vikram's story motivates us . It proves that if you have the right attitude, potential can become more important than experience. #passionleadssuccess #successstory #ironmanchallenge

For students of history, architecture, and those of us who play a lot of RTS games, a "moat" is a body of water surrounding your castle to keep enemies out. However, in the context of corporate communication, an "economic moat" refers to a sustainable competitive advantage that a company possesses, enabling it to outperform competitors and protect its market position over the long term. The term "economic moat," was popularised by Warren Buffett. Now you could gain a competitive advantage by finding a process to make things faster and better than your competition. However, sooner or later your competition will catch up to you or someone else will come up with an even more efficient process. But the most difficult moats to crack are the reputational ones; Take Tata's for example - The image you have in your mind when you read the TATA name - the trust and sense of belonging the brand may generate. That is their moat. Same with a lot of brands whether luxury (Rolls Royce) or common (Parle - G). There are some ways to build these moats, ranging from personal branding of the founders/leaders (think of Mr Mahindra's tweeting), to great Public Relations campaigns to make your brand or product stand out (Like Warren Buffet's See's Candy or De Beers diamonds). "Moats" also in exist in politics - reputational moats which protect votes from swaying from a specific candidate. Think of Naveen Patnaik's appeal in Odisha or Amma's mass appeal in TN. These reputational aspects protect their "customer base" from getting attracted to other ideas/ideologies. I am sure there are tons of economic and political "moats" all around us that I am missing, but it is exciting to look at moats from both a Policy and Corporate communications point of view. If you are in the process of making a "moat" for your company or are trying to think of a way to make one, would love to have a chat and bounce ideas. #corporatecommunications #communications #PR #policy #moats #economicmoats #economics #business #markets

Hello Folks! 🖐 Hope you are doing well. Do you know what BRANDING is? 🎥 📣 Branding is a multifaceted concept that encompasses the strategies and activities a business uses to establish a unique and compelling identity in the minds of its customers and the public. It goes far beyond just logos and visual elements. Here are some INDIAN Brands that one must know! TATA Group Vadilal Godrej Parle-G Infosys TCS Jaguar HDFC Bajaj Finance Reliance Industries Bharti Airtel Hindustan Unilever Bata Amul Let me know about some more INDIAN Brands in the comment section! Let's take an initiative to spread awareness about our INDIAN Brands! 🇮🇳 #brandawareness #indianbrands #publicity #knowledge #branding #usefullcontent #india #indianproducts #makeinindia

#AppointmentNews: Bharat Media & Entertainment Group appoints Saurabh Jain as Country Head for Media – India Link in the comments Anand Charles Saurabh Jain Bharat Media & Entertainment Group (BMEG) #mediabrief #BMEG #SaurabhJain #CountryHeadMedia #appointment #leadership #media

🌐 Collaboration with Industry Leaders: Thrilled to reflect on my journey, where I've had the privilege to work closely with prestigious brands, contributing to their success and growth. 🚀 Here's a snapshot of my experiences: 🔗 Prestigious Brand Collaborations: Worked closely with industry giants including Siemens, Hindustan Unilever (HUL), Symphony Emirates, Citibank, HDFC Bank, Airtel, Air France, Geojit, HCL, Dr. Batra's, Bank of Baroda, and more. 🤝 Strategic Partnerships: Played a pivotal role in establishing and nurturing partnerships with these renowned organizations. The focus was on fostering collaborations that not only benefited my clients but also contributed to mutual success and growth. 🌈 Diverse Sector Engagement: Engaged across diverse sectors, showcasing adaptability and expertise in meeting the unique needs of each industry leader. From technology to healthcare, finance to consumer goods, the journey has been dynamic and enriching. 💼 Client Relationship Management: Successfully managed relationships with major clients, ensuring high satisfaction levels and fostering a culture of repeat engagements. The commitment to understanding and fulfilling client needs has been a cornerstone of my approach. 💡 Key Takeaway: This representation highlights my extensive experience and successful collaborations with a range of leading brands across various industries. Ready for more exciting partnerships and endeavors! 💼 #IndustryCollaborations #ClientSuccess #StrategicPartnerships #ProfessionalJourney

Reward 🏆= Efforts 💪 Nimish Adani (Founder of Housenama and Engrave - Awards & More) shares his story of getting featured as the "Upcoming Sales Professional in Mumbai" during his stint at PepsiCo. But How? 1️⃣ Nimish encountered a problem and didn't ignore it . 2️⃣ He went beyond his role and came back with the exact reason . 3️⃣ He helped everyone who encountered the same problem Takeaway: Take Interest Beyond Your Role! . . Follow Juno School of Business for more Sales-Related content ✅ . . #junoschoolofbusiness #sales #masterclass #shorts

Today's youth is redefining success and constantly pushing boundaries. This ad featuring Ranveer Singh is electric! It perfectly captures the essence of chasing your dreams, no matter what. It's about silencing those inner doubts and societal pressures that tell you to settle. We all have that voice in our heads telling us to play it safe, but what if we dared to listen to our hearts instead? I can definitely relate to this. There have been countless times when I've been told "that's not practical" or "it's too risky." But guess what? Ignoring those voices and following my passion has led me to where I am today. Remember, you were born for more! Don't settle for an ordinary life. Just like the Pepsiindia ad says, "Yeh Dil Maange More" - listen to your heart, keep pushing forward, and achieve extraordinary things. P.S. What are your dreams? Share them in the comments below and let's inspire each other to make more happen! #YehDilMaangeMore #Pepsi #PepsiIndia #Collab

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