Adfactors PR’s Post

An insightful day at Decathlon, exploring the dynamic world of retail, sports, and management. Learning valuable insights into marketing strategies, supply chain management, and fostering a customer-centric approach. Grateful for the opportunity to experience the intersection of business and sports firsthand! #decathlon #retailmanagement #learningandgrowing #industryinsights

A landmark partnership with UFC Middleweight champion, Dricus du Plessis launched on April 1st with Stillknocks biltong. This exclusive collaboration is a pivotal move in our strategy to enhance our in-store experience and deliver unique value to our customers. What does this partnership involve? Aligning with Champion Dricus du Plessis, renowned for his excellence and leadership in sports, we aim to bring a champion’s mindset to our service and product offerings. This partnership is designed to differentiate our stores from competitors by providing exclusive products and experiences. Significance of Strategic Collaborations in Retail In the competitive retail environment, collaborations are more than just marketing tactics—they are strategic initiatives that drive significant foot traffic and build brand prestige. By partnering with high-profile figures like Dricus du Plessis and his brand Stillknocks Biltong and Beef Sticks, we set a new standard in retail exclusivity and customer engagement. Why does this matter? For our business-minded customers, this collaboration is an example of how strategic partnerships can create value beyond the usual product offerings. It's about leveraging brand synergy to enhance customer loyalty and attract new demographics. Ongoing Benefits and Specials This is not just a temporary promotion but an ongoing commitment to bringing unique offerings to our stores. Customers can look forward to continuous specials and exclusive products that elevate their shopping experience. #BusinessStrategy #RetailInnovation #ExclusivePartnership #PicknPayExpress #Stillknocks

In 2022, the leadership of Sport1 Holding, the parent company of Anton Sport, made a strategic choice to rebrand multiple Intersport outlets under the banner of Anton Sport. The results have been impressive. General manager and owner of Anton Sport, Morten Borgersen, states that the converted shops have achieved a 50-60 percent increase in turnover in just the first month of normal operations. –  We excel in follow-up, better than most in retail. We have many promising employees at Anton, hungry young individuals who deliver, says Morten Borgersen. In the following blog post and video, Morten Borgersen and Regional Manager Steve Green share their experience with Maze. The blog post covers: > How they boosted turnover in some stores by 50% > The biggest improvement they've reached with Maze > How fast they improved one of the lagging stores Read and watch here: https://lnkd.in/dyP7pd28 #maze #antonsport #retail #sports #customerexperience #sales #feedback #service #partnerships #success

Now Live 📡 Paul Accornero, Chief Commercial Officer at De'Longhi Group Tune in to learn how the last 3 years have shaped the consumer electronics business, how De'Longhi has been able to be succesful and: - Today’s commercial scenario in Appliances: Wholesale, DTC and eCommerce - The evolution of his leadership style and working from home or the office - Sustainability’s stategic importance - The ups and downs of the category in the last 4 years

Retail in Australia - hot off the press Kepler Analytics commentary on Nov/Dec/Boxing Day Sluggish early Christmas trade - Retail trading conditions in the 3 weeks from late November to mid-December (up to the week ending 17th December) were weak following the relatively strong Black Friday trading period in mid to late November. During this three-week period, passer-by traffic and sales were down 10% on the same period in 2022 indicating a cohort of consumers took advantage of the additional value on offering during the Black Friday trading period to bring forward their Christmas purchases. Strong last minute Christmas Trade - In the week before Christmas (18-24 December), last minute shoppers were out in force, driving an exceptionally strong trading result. Passer-by traffic was up 1%, inside store traffic was up 6% and sales were up 9% on the same week in 2022. The last time all three of these key retail performance metrics were up on the prior year was the week of Mother’s Day 2023. The product categories with the strongest growth in sales versus the same week in 2022 were Health and Beauty and Athleisure. CBD and Outlet locations continued to perform strongly relative to 2022 in this week before Christmas. Weak Boxing Day sales period - The positive momentum in the week before Christmas has not carried forward into the Boxing Day sales period, reflecting the ongoing financial pressure being faced by many households and the reduced spending capacity available following the Black Friday and Christmas period. Boxing Day week (26-31 Dec) saw passer-by traffic down a whopping 17.3% on 2022 with inside store traffic and sales down 7.1% and 8.2% respectively. The second week of the Boxing Day sales period (1-7 Jan) saw sales down even further (-9.8% on the same week last year). Last week saw some more positive results, with instore store traffic up 4.0% and sales down only 5.3%. However, a deterioration in sales conversion over the last three weeks has meant retailers are not fully capitalising on the available inside store traffic.  #kepleranalytics #retailtrade #shoppinginsights

A *Responsible Marketing to Kids* Case Study with Perfetti Van Melle Brand Chupa Chups: "How we tapped into the spirit of young school kids with the brand’s ‘Forever Fun’ philosophy, engaging 1.5L students from 150 schools & colleges in 8 cities across India" Read more about our experiential marketing campaigns for brands like Ferrero, adidas, TI Cycles of India, Nestlé's Milo & Boost, Red Bull, Mattel, Inc.'s Hot Wheels & Scrabble, and many more that involve a meaningful, responsible engagement with children and youth of all ages through sport or play while promoting its core product and USP: https://lnkd.in/dwDihPXG #brandphilosophy #experientialmarketing #brandsforchildren #marketingtokids #marketingcampaigns #brandactivation #schoolmarketing #borntoplay #sustainability #socialimpact #productsampling #brandUSP #bestmarketingpractices

Starting the new year off strong with the Sports Marketing Essentials certificate from Front Office Sports & PepsiCo! I enjoyed this course and Adam Nurik shared great insight on athlete endorsements/marketing which is a landscape that continues to evolve. #sports #sportsmarketing #brand #nil #nilsports #endorsements #sportsendorsements

The fairways of North America's golf landscape are a testament to vibrant market competition, with an array of brands vying for the golfer's favor. In 2022, Titleist led the pack with a 29% share of the golf equipment market, signifying its stronghold in a field where precision and performance are paramount. Odyssey followed with a significant 17% market share, demonstrating the competitive spirit that drives innovation in golf equipment. The presence of brands such as TaylorMade at 9% and Cleveland at 7% further reflects a diverse marketplace that offers golfers a rich selection of gear tailored to enhance their game. The aggregation of 'Other' brands accounting for 14% indicates a thriving segment of niche players and innovators, underscoring the dynamic nature of the golf industry where even smaller brands find their footing with specialized offerings. As we examine this competitive landscape, it becomes clear that brand success hinges not just on heritage or market presence, but on a relentless pursuit of technological advancements and a deep understanding of the golfer's evolving needs. The diversity of brand shares, from Cobra at 4% to emerging players like Decathlon at 1%, highlights an industry ripe for disruption, where each player must consistently deliver both quality and innovation to maintain and grow their market presence. As a sports tech entrepreneur, this data isn't merely a set of percentages—it's a narrative of market dynamics, consumer preference, and the inexorable march of technological progress within the sporting realm. #GolfEquipment #MarketCompetition #BrandShare #SportsTech #Innovation #GolfingExcellence

🏆Unveiling The Decathlon Success Story 🚀 💸 Hey finance enthusiasts! 🔥💬 Decathlon International, established in 1976 in France, has grown into a global sports retail giant. Let's unveil the incredible journey of Decathlon International in the next 3 min ⏳ Swipe through to know more! ✅ 𝗙𝗼𝗹𝗹𝗼𝘄 (Ravinderbir Singh) for more such content. ✅ 𝗟𝗶𝗸𝗲, 𝗖𝗼𝗺𝗺𝗲𝗻𝘁, & 𝗥𝗲𝗽𝗼𝘀𝘁 to spread the word to more individuals & widen the reach of this post. #business #finance #linkedin #investmentbanking Parth Verma