Adfactors PR’s Post

Liking this execution of a retail media touchpoint on so many levels. ✅Positively disrupting the shopper as they are entering the store. ✅Planting seeds around cross category occasions solutions with Pepsi, Walkers and Doritos ✅Call to action for shoppers ✅ Keeping the creative simple and prompting the shopper to want to learn more about what the ‘action’ is. Shoppers have FOMO too. #retailmedia #positiveshopperinterruption

If you're looking for a bit of light reading before you wrap up for the weekend there's some nuggets of wisdom in here 🥇 We recently sat down with Nick Hand, Director of Marketing at Ryder Cup, to chat about the crucial difference between history and heritage, the importance of year-round fan engagement and how to attract younger audiences. So if you're wondering how to stand out in a fiercely competitive market, here are some tips straight from one of the most iconic events in the world: https://lnkd.in/eZ4dQJ8X #branding #strategy #positioning #sportsbranding #heritagebrands

An insightful day at Decathlon, exploring the dynamic world of retail, sports, and management. Learning valuable insights into marketing strategies, supply chain management, and fostering a customer-centric approach. Grateful for the opportunity to experience the intersection of business and sports firsthand! #decathlon #retailmanagement #learningandgrowing #industryinsights

Interesting session today about #RetailMedia in #Centromarca : a big opportunity that requires an evolution in mindsets, organizations and relationships between retailer & industry in order to unlock its full potential. Great to be there Category & Marketing team together! #KraftHeinz

Do you know what moment marketing is? In a heartwarming moment following Mirabai Chanu's silver medal win at the 2022 Olympics, Domino's Pizza made headlines by offering her a lifetime supply of pizza. Mirabai, expressing her love for pizza in a tweet, caught the attention of Domino's marketing team, who seized the opportunity to capitalize on the excitement surrounding her achievement. While Mirabai's athleticism and dedication to her sport are evident, Domino's saw an opportunity to align their brand with a feel-good moment and garner positive publicity. However, it's worth noting that Mirabai's lifestyle as an athlete may not necessarily include indulging in junk food like pizza regularly. Despite this, Domino's decision to offer her free pizza for life demonstrates the power of moment marketing—the art of leveraging current events or trending topics to promote a brand. By associating themselves with Mirabai's success, Domino's not only garnered widespread attention but also positioned themselves as a brand that celebrates achievements and champions the spirit of athletes.  #MirabaiChanu #Olympics2022 #MomentMarketing

This banned Pepsi vs Coca Cola ad is one of the best 😂 #cocacola #marketing #bestadvertisement #pepsi #funny #competition #greatadvertisement #marketingmindset #marketingstrategy #adexpertise #adcreatives #brandclash

𝐂𝐨𝐨𝐫𝐬 𝐂𝐨𝐯𝐞𝐫𝐞𝐝 𝐈𝐭𝐬 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐠𝐨 𝐅𝐨𝐫 𝐀𝐥𝐥 𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 | 𝐁𝐞𝐬𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈 𝐒𝐚𝐰 𝐓𝐨𝐝𝐚𝐲 There are times when brands simply get it right. And today, Molson Coors Beverage Company is that brand. The problem: women hockey player's names on the back of jerseys get covered up by the player's hair. Molson's solution (as a sponsor of the PWHL): Adjust where the player's names go on the back of the jersey. Using Molson's words: 𝑾𝒆 𝒄𝒐𝒗𝒆𝒓𝒆𝒅 𝒐𝒖𝒓 𝒏𝒂𝒎𝒆 𝒔𝒐 𝒉𝒆𝒓𝒔 𝒄𝒐𝒖𝒍𝒅 𝒃𝒆 𝒔𝒆𝒆𝒏. 3 reasons I love this solution: 1. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 - Not only does Molson understand the target audience, they've identified a key problem AND a creative and easy-to-implement solution. 2. 𝐎𝐮𝐭𝐬𝐢𝐝𝐞 𝐭𝐡𝐞 𝐛𝐨𝐱 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 - Jerseys are a staple of every sport. And yet, this is the first time this ingenious solution has been implemented (to my knowledge). This is a great example of being innovative, solution-oriented and thinking outside the box. Put another way, zigging when everyone else zags. 3. 𝐕𝐚𝐥𝐮𝐞 𝐀𝐝𝐝 𝐅𝐨𝐫 𝐀𝐥𝐥 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬 - This new approach provides added value to every key stakeholder: Molson increases its brand recognition, brand awareness and brand reputation. The players gain more visibility and exposure. And the fans win by being able to see the names of their favorite players on the backs of jerseys. It also allows player's names to be seen on the jerseys when fans are wearing them in the streets. This is a win-win-win. Another day, another W for women's sports. Kudos to everyone that had a hand in bringing this idea to life - it's a marketing masterclass. Molson Coors Beverage Company PWHL Front Office Sports #spencerspotlight #creativemarketing #molson #coors #pwhl #sportsmarketing #brandmarketing #marketing #creativity #creativecontent #sports

A landmark partnership with UFC Middleweight champion, Dricus du Plessis launched on April 1st with Stillknocks biltong. This exclusive collaboration is a pivotal move in our strategy to enhance our in-store experience and deliver unique value to our customers. What does this partnership involve? Aligning with Champion Dricus du Plessis, renowned for his excellence and leadership in sports, we aim to bring a champion’s mindset to our service and product offerings. This partnership is designed to differentiate our stores from competitors by providing exclusive products and experiences. Significance of Strategic Collaborations in Retail In the competitive retail environment, collaborations are more than just marketing tactics—they are strategic initiatives that drive significant foot traffic and build brand prestige. By partnering with high-profile figures like Dricus du Plessis and his brand Stillknocks Biltong and Beef Sticks, we set a new standard in retail exclusivity and customer engagement. Why does this matter? For our business-minded customers, this collaboration is an example of how strategic partnerships can create value beyond the usual product offerings. It's about leveraging brand synergy to enhance customer loyalty and attract new demographics. Ongoing Benefits and Specials This is not just a temporary promotion but an ongoing commitment to bringing unique offerings to our stores. Customers can look forward to continuous specials and exclusive products that elevate their shopping experience. #BusinessStrategy #RetailInnovation #ExclusivePartnership #PicknPayExpress #Stillknocks