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Our latest blog, 'From Pitches to Pixels: AI's Impact on Modern PR Practices' by Anshita Dhingra, explores the captivating intersection of artificial intelligence and public relations, unraveling how algorithms shape narratives, elevate engagement, and redefine the very essence of effective communication in the digital age. Discover the transformative power AI wields in shaping the future of PR. Read the full blog on our website now! 👉 https://lnkd.in/d7H5Qn-J #blog #madchatter #publicrelations #pr #storytelling #ai #modernpr #technology #innovation #contentmarketing #digitalmarketing #socialmediamarketing #integratedcommunications #digitalmarketers

Great event! Check it on-demand in case you missed it. Key message is #ai for #PR will not replace human creativity and wisdom, but will augment productivity and help ideation. Thanks to the speakers for their industry insights. Amazing to see PR professionals embrace emerging tech.

AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure. What will it take to get us there? (Entropik research) https://hubs.ly/Q02kCrcb0 #PR #AItrends #InsightsAI #MarketingAI

In 30 minutes, we're going LIVE for an exclusive discussion with PRWeek! Leaders from Confidant, OkCupid and Notified will share how you can use #AI to make #PR easier. Join us there ➡️ https://ow.ly/Ioax50PINBh Can't attend live? Register anyway, and we'll send you the recording! #ArtificialIntelligence #PublicRelations #Communications

How #AI can empower #PR professionals to safeguard and enhance brand reputation in this complex and rapidly evolving landscape? Our “Leveraging AI in Public Relations” guide covers: ✅ Effectively analysing unstructured data using narrative analysis and content classification ✅ Leveraging AI to gain insights that would be challenging to obtain through manual analysis ✅ Using AI as an early warning system to identify potential brand crises Download the guide book below ⏬

I was asked today what I thought about PR trends in #2024. Here’s a paraphrase of how I responded: “The #PR profession continues to shift considering advances in #AI, #socialmedia, and the #polarized communication common to our day. In 2024, I predict that PR professionals will communicate more frequently via mediated short form #video than by traditional PR tools such as #events and #pressreleases. I also anticipate an increased need for strategy-driven professionals that can demonstrate #analytics-driven communication #outcomes.” We are in a new era. One must be able to prove superiority to AI/bots…or that one can manage the AI in such a way that will provide measurable outcomes/impact to the organization’s financial well-being. #Numbers matter. And along the way, make sure to master #video #storytelling, and take a refresher in #premier. That’s what I #think, how about you?

AI has become our wise friend next door who has the answer to all our questions. The use of AI among PR pros has increased from 28% in March 2023 to 64% in December. Here are 5 ways AI is changing the art of responsible PR across the globe. (Kruti Shah, The Marketing Drama) https://hubs.ly/Q02tz3ln0 #PR #AIinPR #AItrends #PRtips

I had a chat with Andrew Bruce Smith, AI expert, on the risks and opportunities surrounding AI for agencies and in-house communications professionals.   It's a long one, but I hope you agree it's worth the time. Let me know what you think.   https://lnkd.in/eBHpBdrN   #Communications #PR #Media #ThoughtLeadership #CoffeeBreak #AI #AIinComms #AIinPR #publicrelations

New year, new pitch 🤭 2024 is finally here, and we're ready to take on all the challenges that come with it. 🦾 What are you excited about in the world of #AI and #PR in the new year?

At #PRAsiaMy today to talk about Gen Ai and how it impacts comms and pr, from the social perspective.