Adanola’s Post

The Chapter of the Year (COTY) contest doesn’t just recognize the winner of the award, it also spotlights the efforts made by all PAYO Chapters throughout the year. Learn more about the importance of the COTY contest. https://hubs.li/Q0282PfT0

We may not have won, but we are winners nevertheless! Being nominated, especially as part of a consumer’s choice award, which is an honor in itself, naturally comes with the desire to be #1. We did not win. Not this time. Is there still a positive impact? In my view, yes! #recognition | We were nominated alongside top brands like Frank Body and Sol de Janeiro— the latter being the winner. In this category “Everything in the Shower”, we stood out as the only body lotion among body washes, scrubs, cleansers, and oils. #awareness | Consumer voting introduced us to diverse audiences, potentially gaining new #loyalcustomers who may not typically shop bath care at #Mecca or are unfamiliar with #SoapandGlory. #experience | Our focus remains on getting more people to try our products, experience their quality, and have us become their go-to choice for future awards. Congratulations to all nominees and the winner! This journey has provided us with valuable lessons and a clear roadmap for the upcoming year. 

Great leaders fuel a culture of empowerment. True leadership is collaborative, fostering mentorship and a ripple effect of empowered leaders. Let's celebrate those who inspire teams to become a collective force of leaders. 🚀

Celebrating Black History Month with a spotlight on innovation and leadership! 👏 Meet Deon Booker, the driving force behind ValetPress, a groundbreaking B2B Marketplace revolutionizing managed industrial laundry and procurement services. Under Deon’s guidance, ValetPress ensures timely and accurate product delivery, standardized service and quality control, centralized communication and support, and transparent billing and operations. Say goodbye to one-sided long-term contracts and hello to efficient scheduling, management, and tracking of orders. But that’s not all! ValetPress tackles the top five customer problems and more with its secret sauce: 🔹 Decentralized services through a distributed network of providers. 🔹Enhanced customer-centric service. 🔹Essential supplies and services meeting day-to-day operational needs. Join us in recognizing Deon Booker and ValetPress for their impactful contributions to the industry! 👏 #BlackHistoryMonth #Innovation #Leadership #ValetPress #B2BMarketplace

Congrats, Demandbase, for this prestigious award! Hello Everyone! I invite you to leverage Demandbase Advertising, a leading B2B solution. It offers targeted, account-based marketing (ABM) that helps businesses efficiently reach key decision-makers within their target accounts. Its advanced technology leverages data analytics and artificial intelligence to identify and engage high-value prospects and buying groups, delivering personalized ads across multiple channels. Demandbase’s comprehensive platform integrates seamlessly with existing marketing and sales systems, providing actionable insights and improving overall campaign effectiveness. This precision and integration lead to better alignment between marketing and sales teams, ultimately driving higher ROI and accelerating business growth. If you would like to learn how Demandbase solutions can support your ABM/ABX strategy, please book an exclusive strategy session with us. The link is in the comments. #ABM #ABX #AgileABG #Demandbase #Advertising #B2B Infinityn: Account-Based Experience | Demandbase Strategic Partner

Ahhh it's awards season again. Lovely stuff. Don your dresses and tuxedos and come on down. Here's your guide as to whether you've got a chance of winning that 'best boutique something-or-other award' you entered or not: ⚫ Are you actually attending the swanky do? No. Oh. Chances of you winning the award = 0% ⚫ You paid for a single ticket. Tight arse. Chances of you winning the award = 5% ⚫ You paid for a whole table. Now we're talking. Chances of you winning the award = 65% ⚫ You paid for a table and sponsored the event in some way. Bloody legend. Chances of you winning the award = 95% ⚫ You paid for a table, sponsored the event AND the organisers owe you money for some work you've done for them. Say no more. Chances of you winning the award = 100% #marketingagencies #awardsseason #theymeannothing

The story of the iconic Anheuser-Busch dynasty, written--for the first time--by a Busch heir. As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his family built one of America's oldest and most iconic brands. Since the company was formed almost 150 years ago, the Busch family, their beer, the famous Clydesdales in their advertising, and even their style of business have become a symbol of the American dream--that not-so-outdated belief that hard work, grit, and a positive can-do attitude make anything possible. #BillyBusch #FamilyReins #newreleasesbook #bookreading #newreleasebook #newreleasesbookstagram #bookreviewersofinstagram #bookstoresofinstagram #bookish #bookstagrammers #bookinstagrammer #bookstore #bookshoplover #bookreviewers #igreads #bookreviews #bookishlove

🔊 "What consumers are looking for is not just to be remembered by name or what they purchased last time, but by things that are important and relevant to them," - Elizabeth Buchanan, Rokt CCO For more thought-provoking insights from the Forbes 2023 CMO Summit's "What Matters Most: Relevancy" panel, including how data can empower brands to make real-time, informed decisions that foster meaningful connections with their customers, read our blog → https://lnkd.in/eX-Rm7CZ

Some context to go with the image below from National Automobile Dealers Association (NADA) !

An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%. Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN #womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy