Adams Outdoor’s Post

In a world where representation and inclusivity matter more than ever, these marketing campaigns with LGBTIQ themes have made a lasting impact on audiences worldwide: 💜 "Proud Whopper" by Burger King: This iconic campaign celebrated love in all its forms by introducing the ""Proud Whopper,"" wrapped in rainbow colors during Pride. The message was clear: everyone is welcome at Burger King. 💙 "Love Has No Labels" by Ad Council: This powerful campaign challenged stereotypes and prejudices by showcasing real love and connections across all genders, races, and orientations. It emphasized that love knows no labels. 💚 "First Shave" by Gillette: Featuring a transgender man's first shave, this emotionally charged ad highlighted the significance of self-expression and acceptance, resonating deeply with audiences. 🧡 "The Ad That Nike Didn't Want You to See" by Skittles: In a playful yet impactful move, Skittles created an ad exclusively for Pride that celebrated the rainbow without mentioning the word ""pride"" or showing any Skittles candies. 💛 "Better as One" by Absolut Vodka: Absolut Vodka's campaign celebrated diversity and unity by showcasing different couples coming together to form a heart shape, symbolizing that we are all better. These campaigns serve as a reminder that marketing has the power to inspire change, challenge norms, and create a more inclusive world for all. 🌈 #Pride #LGBTIQ #PrideMonth #PrideMarketing #Pride2024

Reading about companies like Nike, Target, and Bud Light pulling back on their Pride support this year is frustrating and disheartening. Last year, these companies took a stand, even in the face of backlash and boycott calls. Their reduced visibility and support this year is a step backward. Nike's absence of a Pride post on Instagram and the limited "Be True" merchandise available this year is a stark contrast to their previous efforts. Similarly, Target scaling back its Pride collection and staying silent on social media during Pride Month is completely opposite from the solidarity they once showed. Bud Light's pivot to promoting partnerships with sports figures instead of celebrating Pride, despite still sponsoring several Pride parades, also feels like a significant pullback. it’s disappointing to see these companies cave to pressure instead of standing firm in their support for our community. Their actions send a message that our rights and visibility can be compromised for the sake of avoiding controversy or protecting sales. However, good news is that some companies, like Kohl's and sports organizations like MLB and NASCAR, have continued to show support. They remind us that there are still allies out there willing to weather the backlash and stand with us. In times like these, it's crucial for us to continue advocating for visibility and acceptance, and to support the brands and organizations that remain steadfast in their support for our community. Our purchasing power is significant, and we should use it to uplift those who uplift us. #PrideMonth2024 #LGBTQIA #Allyship #Brands #SupportThoseWhoSupportUs

Some awesome PR campaigns dedicated to Women's Day As March 8 approaches, it's fascinating to see how prominent brands spotlight International Women's Day. 🌟 It's more than just a date on the calendar, it's a chance to celebrate and empower women around the world. As someone close to sports, I was drawn to the campaign by Lululemon, a sportswear and technology manufacturer. They are running an amazing 6-day marathon that aims to show the world what women can achieve when given the right support and access to resources and technology that are usually created for men. Check out what they're doing here: https://lnkd.in/dt8tFzA5   For those unfamiliar, Nike's campaign from around 7 years ago holds a special place for me. It delivered three compelling videos across the Middle East, Russia, and Turkey, inspiring women to tackle life's challenges and stay active, despite any social, physical, or cultural hurdles. If you've missed them or are seeking a dose of motivation, check out: Nike Middle East - https://lnkd.in/d_wzhqsy Nike Russia - https://lnkd.in/dw5PkbDh Nike Turkey - https://lnkd.in/dEbJGmrz These are not just ads. They encourage us all to think about the role we play in supporting women's achievements and promoting gender equality. Not just on International Women's Day, but every day. 💪 #InternationalWomensDay #Empowerment #GenderEquality

Brands need to focus on selling rather than looking inclusive. Before you cast the first stone, hear me out. Over a year ago, the Budweiser boycott began, leading to approximately $400 million in losses for AB InBev. The boycott endures today, and Budweiser continues to see additional losses. For decades, Budweiser had been synonymous with American values, honor, the military, and sports. However, to attract a younger audience, the brand ran a campaign featuring specific social media influencers, including transgender influencer Dylan Mulvaney in a campaign. The campaign was perceived as a breach of integrity by Budweiser's existing audience, leading to the boycott. Budweiser's response was another breach of integrity. The leadership claimed the team went rogue and distanced itself from the decision to run the campaign. The result was that the old audience got even more upset, and the new audience, crucially, did not come to the rescue—a double whammy. The article below explains the logic behind brands focusing on sales much better than I could. Spoiler alert: it does not make a case against inclusion. I believe you'll find it as enlightening as I did. #brand #branding #brandstrategy

With the latest season of RuPaul's Drag Race coming to a close, there's much brands and marketers can learn from the show's loyal fan base and broad appeal. One of the biggest takeaways is the importance of dedication to your audience. Don't just sponsor a pride parade float here and there. Be a consistent sponsor year after year, franchise after franchise. Read this article to learn more about what RuPaul's Drag Race can teach brands about LGBTQ marketing. #RuPaulsDragRace #LGBTQ #marketinglessons #brandloyalty

🌈 Celebrating Diversity and Empowering LGBTQ Voices: Levi's Pride Campaign 🌈 I am thrilled to share my admiration for the Levi's Pride campaign, which stands out as a powerful example of inclusive marketing. What is the campaign? In a world where clothing is not just a necessity but also a means of self-expression, Levi's, as a globally recognized apparel brand, has truly embraced the concept of "all the different ways to show who you are" in their campaign. What sets this campaign apart is the genuine and authentic representation of LGBTQ individuals and their unique stories, inspiring people around the world with various expressions of self-identity and shedding light on the experiences of queer individuals and other marginalized groups. Why is this campaign successful? One of the most commendable aspects of the Levi's Pride campaign is its commitment to diversity and inclusivity. The advertisements authentically reflect the backgrounds, characteristics, and identities of different individuals. Take, for instance, Dalzell from Mexico City, who identifies as non-binary, or Toshi from Nagoya, Japan, who challenges the fashion market's limited mindset. There's also Sean, a queer country dancing instructor, and the passionate community workers, cake and Britt. These interviewees encompass a range of races, genders, sexual orientations, ages, abilities, religious beliefs, and cultural backgrounds, presenting a rich tapestry of images and stories. Furthermore, I deeply appreciate the community perspective that the campaign embraces. Despite facing difficulties in the past due to their gender identity or sexual orientation, the interviewees have emerged as empowered individuals who contribute to their communities and inspire others through their unique strengths. Levi's, through this campaign, emphasizes the values of equality and inclusiveness, rejects discrimination and prejudice, and actively encourages the creation of a safe, respectful, and inclusive environment. Success metrics The campaign reached more than 7 million people on social media and promoted the LGBT collection, showing Levi's taking action to support the LGBTQ community. Additionally, Levi's has committed to donating $100,000 annually to Outright International.This reflects Levi's sincere concern for social issues and his active participation in social welfare activities to contribute to social progress. Such campaigns not only increase brand awareness but also foster brand loyalty among consumers who align with these values. Overall, the Levi's Pride campaign is a resounding success in the realm of inclusive marketing. Through authentic storytelling, the campaign not only showcases Levi's brand values but also promotes inclusivity and amplifies the voices of LGBTQ individuals. 🌈 Moxie Garrett https://lnkd.in/eksD86bx

Gender should make no difference when you’re passionate about your sport (or anything, really). What’s crazy is the choice of words that are applied only to women. Well, this ‘dramatic’, ‘hysterical’ and always competitive lover of sports thinks this is a brilliant ad by Nike. With thanks, too, to the trailblazing ladies who left it all out there in pursuit of a win. #equality #wordstoliveby #sportsforall #languagematters #contentcreation https://lnkd.in/eFDApMP2?

Nike's 'This is Us' ad celebrates Turkish women defying traditional gender roles through sports. Encouraging breaking personal barriers, it highlights how through sports reveal inner strength, empowering women to conquer any challenge life presents. When we realize this power, there is nothing we can't go up against in life! Nike #marktecons #marketing #marketingdigital #cgi #cgiads #cgivfx #brands #branding #brandavertising #adsoftheworld #creativeadvertising #strategy #adcampaign #advertising #creativity #brandstrategy #brandads #nike #nikewomenshoes #shoes #AdvertiseWithUs #advertisingagency #explorepage

Progressive marketing has an opportunity to make real change. Hear us out: Yesterday, Algerian boxer Imane Khelif won a women’s boxing match against Angela Carini after she withdrew 46 seconds into the match, sparking an onslaught of transphobic hate amid false claims that she is a transgender woman. Imane Khelif is a CIS woman. She was born female, is legally considered a woman and has always competed in women’s categories. While our stance is that trans women are women, and we understand the gender nuances in sport are rife with unfair bias. Imane has been subjected to unethical targeting with gender tests. There is no uniform criteria about what defines sex at an international level. Unsurprising, as we know gender is a social construct and biological sex is non-binary. It's a tricky situation. Transphobic hate has no place at international sporting events and yet, here we are. Why should this matter to brands in advertising? - Consumers expect brands to have a stance on inclusive topics (64% of respondents took some type of action after seeing an diverse/inclusive ad Google/Ipsos) - Campaigns that feature underrepresented communities do better: (Non-conforming ads featuring the underrepresented are 21% more likely to perform well on brand attention - Ipsos) - Brands have the opportunity normalise situations for inclusivity and good (while growing your marketing share by reaching more of your audience) - Brands that uphold their DE&I values in the face of backlash are more likely to be rewarded. For every 1 consumer rewarding brands that back down from DEI positions due to criticism there are 4-5 consumers who would reward brands that uphold their DEI values in the face of criticism. (ANA AIMM) - The global LGBTQ community has at least $3.7 trillion in purchasing power and data indicates that compared to generic ads, queer-inclusive ads can help consumers remember brands better, inspire higher-priced purchases and foster a more progressive company image. Sounds like an opportunity to normalise trans people in sports for brave, progressive brands to us. Interested in exploring this opportunity for good and growth? Lets chat: [email protected] #inclusivemarketing #imanekhelif #imanekhelif #parisfrance #parisolympics #parisolympics2024 #algeria #algerienne🇩🇿 #paris #paris #olympics #women #womenathletes #lgbt #lgbtq #trans #queer #allyship #inclusiveMarketingStrategy #progressiveMarketing #MarketingForGood #braveBrandsNeeded

This singular act defines the NBA and you don't want tobe dunked on! Ladies, stop complaining about equal pay, because you are not delivering equal quality ! Focus on creating that which attracts men, because women don't create a profitable market demand. If so, we are still waiting. Until then cater to men. Fashion show in sneakers with Spike Lee producing marketing. NBA is the DUNK. WNBA is beauty with finess, not raw athletic abilities! Market your attributes instead of claiming feminist rights unless you don't believe in Capitalism & Rules of supply & demand determine VALUE !!! Why marriage % declining trend?