Here’s something you don’t see every day and night! This Adams backlit bulletin, in Champaign IL, for LIVE Real Estate Group changes colors at night. Backlit units are internally lit, which creates unique opportunities. With the client’s enthusiastic permission, we printed different versions of her design on the front and back of a semi-permeable vinyl. At night when the structure lights up, the design on the back shines through, changing the colors and showing a color background image. This design was created by the multi-talented Dionne Clifton, the portrait is by Holly Birch Photography, the art was modified for the backlit by our Central IL Art Director Dan Wild, and the account AE is Kimberly Kinkelaar #adamsoutdoor #advertising #branding #backlit #billboard #colortheory #graphicdesign #illumination #liverealestategroup #marketing #outdoor #outdooradvertising #outofhomeadvertising
These are great boards, Dan Wild. So cool that it changes, too!
Amazing, versatile design. Great job, Adams.
Account Executive: Building Billboard Campaigns in CHS
3moI love this clever design!