Ad Age’s Post

As we enter November, the countdown to Black Friday begins. So we've teamed up with the best AI tools and brands to build a guide that'll help you crush your goals! 📥 Get your copy today: https://bit.ly/3QkNMBf The guide features tips, strategies, and tactics from industry leading AI tools. ✍️ Jasper's Copywriting Assistance AI is the silent wordsmith that amplifies our message. 🗣️ Customer engagement is seamless thanks to Tidio. 🗺️ Navigating the content landscape is smoother with MarketMuse's Content Strategy & SEO AI. 📽️ Orchestrate media with the precision of Descript's Video & Podcast AI. 🤝 ViSenze's Product Recommendation AI is transforming how we tailor the shopping experience. 💰 With Hypersonix Inc.'sPricing & Inventory AI, we're making informed economic choices with ease. 🎯 Peel Insights is the analytics AI turning our data into a strategic ballet. 🎨 Treat's High-Converting Creative AI is revolutionizing how we captivate and convert our audience.

Going Once, Going Twice, Sold! Unleash the Lollapalooza Effect with 21 Dynamic CTA Strategies for Digital Marketing 🔥 Capture the excitement of bidding with these 21 cognitive bias-driven CTA tactics from top companies: 1. Urgency 🕒 - “Ends soon!” like Domino’s 30-min delivery promise. 2. Scarcity 🚫 - “Almost gone!” seen with Supreme’s exclusive drops. 3. Social Proof 👥 - “Everyone’s choosing this!” akin to Yelp’s ratings. 4. Prompt Reward 🎁 - “Act now for a bonus!” inspired by eBay’s time-limited deals. 5. Exclusivity 🌟 - “Be the first!” mirrored by the exclusivity of the Amex Black Card. 6. Once-in-a-Lifetime 🌈 - “Never again!” like SpaceX’s unique space missions. 7. Countdown ⏲️ - “Hours left!” as used by Booking.com. 8. Incentives ⬆️ - “Save more now!” like Dropbox’s referral rewards. 9. Immediate Call 📣 - “Buy now!” Amazon’s Lightning Deals strategy. 10. Anticipation 🎬 - “Coming soon!” Apple’s launch excitement. 11. Early Bonus 📘 - “First picks get perks!” Kickstarter’s model. 12. Competition 🥇 - “Win the deal!” eBay’s auction vibe. 13. Language 💬 - “Seize the day!” Nike’s iconic slogans. 14. Backstage 🚪 - “VIP access!” like Patreon’s subscriber content. 15. Limited Stock 🔢 - “Only a few left!” Tesla’s limited editions. 16. Visual Timer 🕰️ - “Deal closing!” Groupon’s ticking clock. 17. Rewards 🎯 - “More for early birds!” Starbucks’ loyalty tiers. 18. Story 📖 - “Hear the tale!” Red Bull’s narrative marketing. 19. Feedback 📩 - “Your thoughts?” Twitter’s engagement. 20. Value 💸 - “Best deal!” Warby Parker’s home try-on advantage. 21. Surprise 🎉 - “Gift awaits!” Sephora’s free samples with purchase. Follow Aparna Jagan for more such exciting information! #DigitalScholar #HouseOfDizital #LinkedInExpert #DigitalMarketingExpert #SalesStrategies #MarketingTips #ConversionOptimization #LeadGeneration #BusinessGrowth #SalesSuccess #MarketingInnovation #B2BMarketing Use these insights to power up your digital marketing tactics and create a ripple effect of engagement and conversions.

Temu's Super Bowl ads have sparked a lot of conversation in my feed, not just about its unexpected name pronunciation (we all got it wrong) but also its challenge to the e-commerce giant Amazon. While their ambition is noteworthy, the "shop like a billionaire" message in a climate-conscious and inequality-stricken world raises massive concerns. Encouraging a cycle of cheap consumption and disposal contradicts the urgent need for sustainable practices. Plus, I highly doubt billionaires are shopping without restraint on Temu 🤔 Furthermore, the vibrant, colorful ads were targeted at the highly influential and vulnerable teen demographic, whom we are trying to teach to be better. Shouldn't we reflect on the ethical responsibilities of global brands? Our era, demands sustainability and positive societal influence! It's up to the business community to assess how we think about the long-term impacts of our consumption patterns and the marketing strategies deployed to keep us buying stuff we don't need. We can do better. #sustainability #socialimpact #marketing

I know you felt it. The void in your life by not having a Friday Fast Five to peruse and consume last week. If you can find it in your heart to forgive me. But the FFF is back & better than ever & we start off this edition with my main man Andrew Tindall's brilliantly penned take on the new Christmas ad from Amazon We end with a reminder (as if anyone should need it) that emotion needs to play a role in your marketing strategy. "Marketing strategies should be reimagined from tip to tail, and doubling down on figuring out the emotional calculus to be more human and empathy-led should be at the heart of this type of reinvention.” In between there's a customer experience, employee experience and why purpose-driven brands are successful. Read on... Jon John Manny Jason James Emma Michael #cmo #marketing #christmasads #cx #employeeexperience #AI

If you think the key to winning customers is offering the latest designs at ultra-affordable prices, think again. This is how it works: A recent article from The Wall Street Journal highlights their agressive strategies and legal shortcuts to push retailers and competitors out of the market. 1) The company spent billions on advertisement, making a loss for several years to steal customers from other platforms offering products, losing money. "Temu’s marketing bill reached $1.7 billion in 2023 and will grow to nearly $3 billion in 2024, JPMorgan analysts estimate. Last year, the team's marketing spending contributed to an average loss of $7 an order, according to Goldman Sachs estimates," 2)They dominate advertising betting prices on major social media platforms. Most of them are American. Making other brands' competition affordable due to the lack of financial resources. (Not everyone can operate on a loss of billions for 6 or 10 years) "$3.2 Billion the loss contribution of Temu's parent company PDD" How many retailers can afford this amount and for how long? "Meta doubled ads from Chinese Marketplaces to 13.2 Billion", 10% of total Meta's revenues." 3) During these years, most customers have moved to these platforms, and many retailers face bankruptcy. Specially small and medium. But also big ones. 4) Once you have eliminated your competitors, they start increasing prices, gaining margin and expanding categories. "Temu will open its platform to 3rd party sellers. Mostly Chinese that already work with Amazon and have stock in the US." Check it out here: https://lnkd.in/ekJzgCC3. #amazon #amazonfashion #gap #oldnavy #macys #nordstrom #walmart #target #ebay #etsy #zalando #asos #kaufland #otto #allegro #hmgroup #hm #inditex #mango #tendam #moon #pvh #tommyhilfiger #calvinklein #levis #adidas #nike #puma #loreal

Lifestyle v. Amazon Cross-Border Marketing Dispute | Amazon targeted consumers in the UK via its USA website, thereby infringing UK/EU Marks: UK SC Reported by Sucheta Sarkar Read More Here- https://lnkd.in/gWYdAPVP #Amazon #Brexit #consumertargeting #CrossBorderMarketing #EuropeanUnion #Lifestyle #OnlineShopping #Trademark #UKSupremeCourt #scconline #SCC #legalnews #scconlineblog #legalknowledge #legalblog #legalupdates #lawstudent #legalresearch #legalstudies #surestwaytolegalresearch #bringingyouthebestlegalnews

https://lnkd.in/e-4_S8tg "Defects, an internal Amazon term used to describe junk ads that are irrelevant to the user’s query, created “harm to consumers” by worsening search, a factor Amazon executives acknowledged." When working as a product manager developing Walmart Connect Mexico's new retail media portfolio and road map, this was one of my main concerns and I discussed it deeply with my coworkers, tech vendors and leaders. In the end I developed a proposal to keep context core to the ad experience and in line with the shopper experience. Enough for the moment but more difficult to enforce when automation and scale comes about. This is where I think the value of AI for retail media - and media in general - is not in generating content so much, as moderating it and improving it by scale. Instead of investing so much in generative image video or language networks, media marketers should take a look into how to use recognition AIs to identify bad quality ads and stop them preemptively, also helping advertisers from spending budgets into bad ads, among other potential use cases. Which are your ideas for AI in retail media or other advertising and marketing uses?

Amazon Ads has launched image generation in beta. 🖼🚀 ➡ remove creative barriers ➡ enable brands to produce lifestyle imagery that 𝗵𝗲𝗹𝗽𝘀 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗮𝗱𝘀’ 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 💵 with this #GenAI service. ➡For example, an advertiser may have standalone images of their product against a white background, like a toaster. When that same toaster is placed in a lifestyle context—on a kitchen counter, next to a croissant—in a mobile Sponsored Brands ad, 𝗰𝗹𝗶𝗰𝗸-𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗿𝗮𝘁𝗲𝘀 𝗰𝗮𝗻 𝗯𝗲 𝟰𝟬% 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝗮𝗱𝘀 𝘄𝗶𝘁𝗵 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗺𝗮𝗴𝗲𝘀 Watch the 60s video ⬇ https://buff.ly/3TmnHEU Or read the article here ⬇ https://lnkd.in/dvh5qBTk

So exciting to see this emerge ⬇️ Thanks to Gen Z by the way…..Live shopping is a marketing strategy based on livestreaming, where a host presents products and viewers can purchase those products in real time. It basically merges the best of offline and online shopping experiences, making a purchase about more than just the transaction: it’s engaging, fun, and can build long-term trust. Here’s what live shopping can do for your ecommerce business and how to get started, as well as the platforms to consider for livestream selling and tips to make your live shopping campaigns successful. https://lnkd.in/gND8vKTB

The Secret to Doubling CTR on Amazon: ‘Dead Pixel Real Estate’ 👻 Amazon brands, the era of 'dead pixel real estate' has arrived, and this brand below is executing it very well. This innovative strategy leverages blank areas on digital product packaging, inserting CTR-enhancing keywords to boost clicks. How exactly does this work? Let's check out some tactics: The Product Image – Transforming Blank Spaces: → Locating Empty Areas on Digital Packaging → Embedding Key Phrases that Resonate with Buyers → Example: Adding "Gluten-Free" on an unused part of a food product image The Impact – Soaring Engagement: → Enhanced Visibility in Amazon's Search Results → Noticeable Growth in Click-Through Rates → More clicks = more sales Brands, it's time to explore this untapped digital real estate! 3 Strategies to Unlock 'Dead Pixel Real Estate': → Scrutinize Your Product Photos: Spot those hidden gems of space → Integrate Relevant Keywords: Choose what connects with your audience → Preserve Authenticity: Don’t make it TOO nice. PS - Are you inspired to experiment with 'dead pixel real estate'?