In this webinar, GroundTruth, Brandon Rhoten has invited agency and brand partners, Jeff Bell and Sok Verdery, to discuss how their media mix—with CTV as a significant component—drives foot traffic to brick-and-mortar locations. Register today to learn more! Made possible by GroundTruth. #ad https://lnkd.in/grmbYz23
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In this webinar, GroundTruth, Brandon Rhoten has invited agency and brand partners, Jeff Bell and Sok Verdery, to discuss how their media mix—with CTV as a significant component—drives foot traffic to brick-and-mortar locations. Register today to learn more! Made possible by GroundTruth. #ad https://lnkd.in/grmbYz23
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In this webinar, GroundTruth, Brandon Rhoten has invited agency and brand partners to discuss how their media mix—with CTV as a significant component—drives foot traffic to brick-and-mortar locations. Register today to learn more! Made possible by GroundTruth. #ad https://lnkd.in/grmbYz23
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No matter how great the underlying strategy is, ad creative has a major impact on the performance of CTV campaigns. That's why we're teaming up with experts from Innovid, Spaceback, and Sharethrough to discuss CTV creative best practices. Register for tomorrow’s webinar to get all the details: https://lnkd.in/gMgAt6St Can’t attend? No problem. We'll share the recording and additional resources for upping ROAS with all registrants. #conntectedtv #advertising #streamingmedia
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Alway's love hearing Katy's thoughts What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #FreeWheelEmp
Embracing the Intersection of Premium CTV and Programmatic
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It's the upfronts and ADWEEK is reporting that buyers want clearer supply paths for CTV deals. FreeWheel can help with that. Here's how: https://lnkd.in/dxsuND27 #FreeWheelEmp
Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
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Experts thoughts on Cross-media incrementality and how to optimise your media mix for channels!
Learn how marketers can demonstrate cross-media (TV, CTV and Digital) incrementality to CFOs and optimize their media mix for channel-specific brand lift. Beatgrid's Co-Founder Daniel Tjondronegoro & Avinash Kaushik, Former Sr. Director of Global Strategic Analytics at Google and current Chief Strategy Officer at Croud, hosted by Alison Weissbrot of Campaign US. Download now! https://lnkd.in/ed83k5JZ
How to Prove Cross-Media Incrementality to your CFO?
https://beatgrid.co
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Check out this interview between Simpli.fi's CEO, Frost Prioleau, and Michael Beach of Cross Screen Media . featuring the convergence of performance and branding in CTV! #ctv #onesimplifi
Screen Wars Interview: Frost Prioleau, Co-Founder & CEO of Simpli.fi
simpli.fi
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It's the upfronts and ADWEEK is reporting that buyers want clearer supply paths for CTV deals. FreeWheel can help with that. Here's how: https://lnkd.in/gBjnnDXY #FreeWheelEmp
Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
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It's the upfronts and ADWEEK is reporting that buyers want clearer supply paths for CTV deals. FreeWheel can help with that. Here's how: https://lnkd.in/e667T_wv #FreeWheelEmp
Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
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